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Found 1 from your keywords: author=Suryadi, Prasetyo

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PENGARUH INFLUENCER DI MEDIA SOSIAL YOUTUBE TERHADAP KEPUTUSAN PEMBELIAN GADG…

This study aims to analyze the influence of social media influencers on YouTube on the gadget purchasing decisions of students in the Economics Education program at Universitas Sriwijaya. The method used is associative quantitative with data collection techniques through questionnaires, interviews, and documentation from a sample of 77 students. The research findings reveal that influencer has …

Edition: -
ISBN/ISSN: -
Collation: xvii, 151 hlm.; ilus.; tab.; 29 cm
Series Title: -
Call Number: T1867432025

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