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Found 1 from your keywords: author=Tasti, Zahra

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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TIKTOK TERHADAP IMP…

The development of information and communication technology in the modern era has triggered electronic word of mouth on TikTok social media as one of the most widely used social media that can stimulate students, thus causing impulse buying behavior. This study aims to prove the effect of electronic word of mouth on TikTok social media on impulse buying of Economics Education students at Sriwij…

Edition: -
ISBN/ISSN: -
Collation: xiii, 141 hlm., ilus., tab.; 29 cm
Series Title: -
Call Number: T1629682024

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