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Found 1 from your keywords: author=Thaichon, Park
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COVID-19, Technology and Marketing
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Ratten, VanessaThaichon, Park

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or busin…

Edition
1
ISBN/ISSN
978-981-16-1442-2
Collation
XIV, 161p.:ill
Series Title
-
Call Number
658.872 Cov