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Found 1 from your keywords: author=Tifany, Dera Mayang

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ANALISIS BRAND IMAGE DAN E-PROMOTION TERHADAP KEPUTUSAN PEMBELIAN KOPI KENANG…

Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan e-promotion terhadap keputusan pembelian kopi kenangan cabang lemabang kota palembang. Metode penelitian yang digunakan adalah metode kuantitatif. Pengambilan sampel menggunakan teknik non-probability sampling dengan jumlah sampel 100 responden. Analisis data yang digunakan adalah dengan uji t, uji F dan analisis regresi linea…

Edition: -
ISBN/ISSN: -
Collation: xvii, 89 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1141252023

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