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Found 1 from your keywords: author=Utami, Septi Melia
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PENGARUH SUSTAINABLE MARKETING TERHADAP MARKET SHARE INDUSTRI PERBANKAN DI AS…
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Utami, Septi Melia

Market share is a crucial indicator reflecting a company's competitive position, especially in the highly dynamic banking sector. In the modern era, the urgency of sustainability has influenced consumer preferences, compelling companies, including the banking industry in Southeast Asia, to integrate sustainable marketing principles into their business and marketing strategies. This study examin…

Edition
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ISBN/ISSN
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Collation
xxii, 549 hlm.; ilus.; tab.; 29 cm.
Series Title
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Call Number
T1816682025