The fierce competition among coffee shops in Palembang, which currently use instagram as a marketing medium, requires Taki Coffee & Eatery to develop the right marketing communication strategy to maintain its existence so as not to lose in the competition and attract the audience. This research aims to describe how the marketing communication strategy implemented by Taki Coffee & Eatery through…
The fierce competition among coffee shops in Palembang, which currently use instagram as a marketing medium, requires Taki Coffee & Eatery to develop the right marketing communication strategy to maintain its existence so as not to lose in the competition and attract the audience. This research aims to describe how the marketing communication strategy implemented by Taki Coffee & Eatery through…