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Found 1 from your keywords: author=Utomo, Dimas wahyu

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PENGARUH TERPAAN TAYANGAN WEB SERIES JIMNY CHALLENGE DI YOUTUBE TERHADAP MINA…

This study aims to determine and explain how much influence exposure to the Jimny Challenge web series shows has on the intention to buy Jimny cars. The theory used in this study uses the theory of advertising exposure from Wells, Burnett, and Moriarty and the theory of buying interest from Ferdinand Augusty. This study uses quantitative methods with descriptive analysis and explanatory analysi…

Edition: -
ISBN/ISSN: -
Collation: xiiii, 106 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T883752023

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