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Found 1 from your keywords: author=Wagner, Katja

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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digi…

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and…

Edition: 1
ISBN/ISSN: 978-3-658-35150-2
Collation: xvii, 243p.:ill
Series Title: Handel und Internationales Marketing Retailing and International Marketing
Call Number: 658.1 Wag d

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