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Found 1 from your keywords: author=Waiguny, Martin K. J.
cover
Advances in Advertising Research (Vol. XI)
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Waiguny, Martin K. J.Rosengren, Sara

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues…

Edition
1
ISBN/ISSN
978-3-658-32201-4
Collation
vii, 355p.:ill
Series Title
-
Call Number
658.8 Adv