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Found 1 from your keywords: author=Wibowo, Mentari Brillia...

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PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SARI …

This study aims to determine the effect of brand awareness and product quality on the purchase intention of Sari Roti products in Palembang. The research method used is a quantitative method. The data used in this research is primary data. The sampling method uses the Lemeshow formula. The population in this study were consumers of Sari Roti in Palembang City and from the results of the calcula…

Edition: -
ISBN/ISSN: -
Collation: xvii, 67 hlm.; Ilus.; 29 cm
Series Title: -
Call Number: T1190842023

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