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Found 1 from your keywords: author=Widyani, Rizqa

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STRATEGI PROMOSI PROGRAM KAMPUNGKU TVRI SUMATERA SELATAN DALAM MENINGKATKAN A…

This research is entitled "The Promotion Strategy of TVRI South Sumatra's Kampungku Program in Increasing Audience Share." This study aims to determine the strategy used by TVRI South Sumatra in increasing Audience Share for the Kampungku program. To discuss the research used the theory of promotional mix from Musman and Sugeng's book, there are 4 marketing mix namely Product, Price, Place and …

Edition: -
ISBN/ISSN: -
Collation: xv, 76 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T883062022

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