The objectives of this study were (1) to analyze the comparison of income and cultivation of local rice cultivation of gotu kola and superior rice in Talang Aur Village, Indralaya District, Ogan Ilir Regency, (2) Comparing the marketing between local rice gotu kola and superior rice. in Talang Aur Village, Indralaya District, Ogan Ilir Regency, (3) Analyzing the factors that influence the farme…