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Found 1 from your keywords: author=Yansyah, Nedi
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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN (STUDI PADA NASABAH BANK MUA…
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Yansyah, Nedi

The objectives of this research are (1) to analyze the effect of brand image toward consuners' decision of Bank Muamalat Indonesia Palembang, and (2) to find the most effect variable of brand image toward consumers decision. The moethod used is purposive sampling, therefore, from the total homogeny population, 105 respondents are taken as sample. The analysis model used in tahis research is qua…

Edition
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ISBN/ISSN
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Collation
75 hlm.: Ilus., tab.; 29 cm
Series Title
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Call Number
T44208