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Found 1 from your keywords: author=Yaranti, Dina Dini

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PENGARUH EKUITAS MEREK CARREFOUR TERHADAP LOYALITAS KONSUMEN DI KOTA PALEMBANG

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Ekuitas Merek Carrefour terhadap Loyalitas Konsumen di Kota Palembang. Hasil penelitian menunjukkan bahwa untuk masing-masing indikator variabel independen yaitu variabel kesadaran merek, Persepsi Kualitas dan Citra Merek secara bersama-sama berpengaruh terhadap loyalitas konsumen. Untuk tetap terus mempertahankan Ekuitas merek C…

Edition: -
ISBN/ISSN: -
Collation: xiv, 96 hlm.; tab.; ilus.; 29 cm.
Series Title: -
Call Number: T438262008

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