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Found 1 from your keywords: author=Zaldyo, M. Dimas Marce

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ANALISIS STRATEGI PEMASARAN DAN KEPUTUSAN PEMBELIAN TERHADAP PRODUK KEMPLANG …

Kemplang Tunu is a typical Palembang food product produced as a home industry and has potential for further development. Kemplang Tunu entrepreneurs in 36 Ilir Village still face marketing challenges, such as limited promotion, increasing competition, and limited market reach. This study aims to (1) describe the 4P marketing mix (product, price, place, and promotion) implemented by kemplang tun…

Edition: -
ISBN/ISSN: -
Collation: xv, 81 hlm.; ilus.; tab, 29 cm
Series Title: -
Call Number: T1972752026

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