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Found 1 from your keywords: author=Zhafran, Muhammad Farra...

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PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SAMSUNG GALAXY DI …

The purpose of this study was to determine the effect of Brand Awareness, Brand Associations, Perceived Quality, and Brand Loyalty on consumer purchasing decisions for Samsung Galaxy smartphone products in Palembang City. The population in this study were consumers of Samsung Galaxy mobile phones in the city of Palembang totaling 100 people. The data collection technique used was a census by di…

Edition: -
ISBN/ISSN: -
Collation: xv, 69 hlm.; tab.; 29 cm.
Series Title: -
Call Number: T622282021

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