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Found 1 from your keywords: author=Zuhri, Annisa Aulia

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IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION UMKM ROTI KEJU PRESIDENT DALA…

This study aims to analyze the implementation of Integrated Marketing Communication (IMC) at MSME Roti Keju President in an effort to support brand continuity. This research employs a qualitative approach with an explanatory design. Data collection techniques were conducted through observation, in-depth interviews, and documentation. The marketing communication strategy serving as the basis for…

Edition: -
ISBN/ISSN: -
Collation: xxvix, 97 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1917112025

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