Skripsi

ANALISIS PERBANDINGAN BRAND IMAGE RADIO ORBAN 90.00 FM SEBELUM DAN SESUDAH REBRANDING

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This research is entitled "Comparative Analysis of Brand Image of Radio Orban 90.00 FM Before and After Rebranding" which aims to determine whether or not there is a difference in Brand Image before and after Rebranding by Radio Orban 90.00 FM. The theory used in this study is the theory of brand image according to Kotler and Keller. The sample in this study amounted to 35 people who were taken using purposive sampling. Data collection techniques were carried out by distributing pre-test (before rebranding) and post-test (after rebranding) questionnaires. The results of the analysis and the average score of the brand image variable at the time of the pre-test were 48.60 and after the rebranding, there was an increase in the average score to 67.71. The data from the paired sample t-test results show that the value of sig. (2-tailed) which is 0.000 0.05, it can be stated that there is a significant difference in the brand image of Radio Orban before and after the rebranding.

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Availability

Detail Information

Series Title

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Call Number

T796932022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xvi, 90 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media Komunikasi, Media Massa

Specific Detail Info

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Statement of Responsibility

MURZ

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