Skripsi

PENGARUH E-SERVICE QUALITY, E-RECOVERY DAN E-TRUST TERHADAP RELATIONSHIP COMMITMENT PADA PENGGUNA MARKETPLACE BUKALAPAK

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The drastic decline in the number of visitors and the high number of consumer complaints against the Bukalapak marketplace indicate serious challenges in building and maintaining long-term relationships with users amid intense competition. This study aims to determine the influence of E-Service Quality, E-Recovery, and E-Trust on Relationship Commitment among Bukalapak marketplace users. Using a quantitative research design, data were collected through questionnaires from 100 respondents using the non-probability sampling technique. Data analysis was conducted using multiple linear regression with SPSS v.29 for Windows. The partial results of the study indicate that the variables E-Service Quality (X1), E-Recovery (X2), and E-Trust (X3) have a significant influence on Relationship Commitment (Y). Keywords: E-Service Quality, E-Recovery, E-trust, Relationship Commitment, Marketplace, Bukalapak

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Detail Information

Series Title

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Call Number

T1837132025

Publisher

Indralaya : Prodi Ekonomi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xiv, 47 hlm.; ilus,; tab, 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.206 07

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

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Subject(s)

Organisasi dan Manajemen Pertanian
Prodi Ekonomi Manajemen

Specific Detail Info

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Statement of Responsibility

SEPTA

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