Skripsi

PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI PRODUK MIE INSTAN INDOMIE ( STUDI KASUS KONSUMEN MIE INSTAN INDOMIE DI PASAR LEMABANG, PALEMBANG)

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The objectives of this research are (1) to analyze the effect of brand image toward consumers decision of Indomie Product and (2) to finde most effective variable of brand image toward consumer decision. The method used is convenience sampling, therefore, from the total homogeny population, 100 respondents are taken as the sample. The analysis model used in this research is quantitative analysis and qualitative analysis. Research finding has shown 26,1% brand image effects toward consumers decision. The most effective variable of brand image have significantly toward the consumers decision, and only product image does not have effected significantly toward the consumer decision. Because of that, PT Indofood Sukses Makmur Tbk as producer of Indomie Product has to make product image stronger than before.

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Detail Information

Series Title

-

Call Number

T455942012

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2012

Collation

xviii, 81 hlm.: Ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658.834 307

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

-

Subject(s)

Keputusan konsumen
Manajemen

Specific Detail Info

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Statement of Responsibility

HALIM

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