The development of social media as part of digital technology has driven changes in marketing strategies, particularly in building long-term relationships with customers. This study aims to analyze the effect of social media promotion on customer loyalty through the brand equity approach based on the Aaker and Keller model at Dekabeads Store. This research employed a quantitative method by dist…
This study investigates the effectiveness of Thinglink media in enhancing the learning outcomes of fifth-grade students at SDN 05 Indralaya on the topic what does Indonesia look like. The research was motivated by the students’ low learning outcomes and the need to utilize interactive, technology-based learning media in the teaching and learning process. Thinglink media was implemented to pre…
The increasing use of online games among elementary school students has the potential to influence their social behavior. This condition gives rise to various social behavioral issues, such as the emergence of aggressive attitudes when emotions are not well controlled and a decrease in direct interaction with others. This study aims to explore the social behavior of elementary school students w…
Lebak swamp land in Ogan Komering Ilir Regency holds considerable potential as a rice production center, yet its productivity remains well below the national average. The implementation of Good Agricultural Practices (GAP) is considered a strategic approach to enhance productivity while maintaining farming sustainability; however, its implementation level has never been comprehensively studied …
This study aimed to analyze consumer perceptions of livestock feed made from used cooking oil at UMKM Pasta 30, analyze consumer purchasing decisions, and identify the factors influencing consumer purchasing decisions. The study employed a survey method with a quantitative approach. Data were collected through structured questionnaires administered to 40 respondents selected using purposive sam…
This research is a historical, social, and economic study that aims to analyze the development of the kemplang business as well as the social and economic life of kemplang business actors in Pedamaran Village, Ogan Komering Ilir Regency, from 2011 to 2023. The research focused on the development of kemplang as a community-based business, changes in the social life of business makers, and the ec…
Industri pengolahan tapioka menempati posisi yang signifikan dalam struktur ekonomi Indonesia, khususnya dalam sektor manufaktur berbasis pertanian. Penelitian ini bertujuan untuk: (1) mengukur tingkat efisiensi mesin, bahan baku, dan tenaga kerja pada operasional pabrik tapioka di PT Budi Starch & Sweetener Tbk menggunakan indikator kinerja operasional yang terukur, serta (2) menganalisis kine…
Perdagangan daur ulang katalis merupakan aktivitas ekonomi yang terus berkembang seiring meningkatnya kebutuhan terhadap logam mulia yang terkandung di dalam katalis kendaraan. Di Kota Palembang, praktik jual beli katalis tidak hanya berlangsung sebagai transaksi ekonomi, tetapi juga melibatkan jaringan sosial yang terbentuk melalui interaksi antara pelaku usaha, pemilik kendaraan, bengkel, sho…
Rubber is one of the plantation commodities that plays a fairly important role in economic activities in Indonesia. Currently, more than 12 million tons of natural rubber are produced each year, which is used in many industries to produce commercial products. Rubber contributes as a source of non-oil and gas foreign exchange, a supplier of industrial raw materials, and plays an important role i…
Penelitian ini bertujuan untuk mengetahui bentuk modal sosial pengusaha kayu di Desa Kenten Laut serta peran modal sosial dalam mendorong keberlangsungan usaha mereka. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Informan dalam penelitian ini terdiri dari pengusaha kayu, pekerja, pemasok bahan baku, dan…
The use of popular culture symbols in protest actions has become a significant phenomenon in contemporary social movements. This study examines how protest actions employing the One Piece flag symbol across five Asian countries in 2025 can be understood through the perspective of dialogic cosmopolitanism. Distinct local sosial fractures in each nation namely, various protests in Indonesia, the …
ABSTRAK Perkembangan media digital telah mendorong perubahan signifikan dalam strategi komunikasi pemasaran, khususnya pada industri media lokal yang dituntut untuk beradaptasi dengan pergeseran perilaku konsumsi audiens. Media sosial, terutama Instagram, menjadi salah satu platform strategis dalam membangun citra, meningkatkan interaksi, serta mempertahankan eksistensi media lokal. Penelitian …
The strategy for developing rice (Oryza sativa L.) agribusiness in Palu Village, Pemulutan District, Ogan Ilir Regency, South Sumatra Province is an effort to improve the performance of the rice agribusiness system and support food security and farmer welfare in the lowland swamp area. This study aims to: (1) describe the condition of rice agribusiness, (2) identify internal and external factor…
This study is important because rice is a staple food commodity for the community; therefore, increasing productivity and ensuring rice food safety are important concerns. Arisan Deras Village, rice farming is one of the dominant agricultural activities. However, the implementation level of Good Agricultural Practices (GAP) has not been clearly identified. This study aimed to analyze the level …
Penelitian ini bertujuan menganalisis pengaruh literasi digital, tingkat berpikir kritis, dan intensitas penggunaan media sosial TikTok terhadap kemampuan Generasi Z dalam mendeteksi penyebaran hoaks pada pemberitaan kesehatan. TikTok sebagai platform informasi cepat membuat Generasi Z rentan terhadap disinformasi kesehatan karena tingginya paparan konten dan kurangnya evaluasi sumber. Peneliti…
Perkembangan media sosial, khususnya aplikasi X (Twitter) menjadi ruang utama pembentukan opini publik yang dapat memengaruhi kepercayaan individu terhadap institusi. Fenomena yang terjadi pada konser DAY6 ‘Forever Young’ Jakarta 2025 yang diselenggarakan oleh promotor MecimaPro memicu berbagai konten protes yang viral di aplikasi X. Penelitian ini bertujuan untuk mengetahui pengaruh papara…
Penelitian ini berjudul “Pertukaran Sosial dalam Tradisi Ngantat Behas di Desa Pagar Agung, Kecamatan Rambang, Kabupaten Muara Enim, Provinsi Sumatera Selatan.” Penelitian ini bertujuan untuk menganalisis proses pertukaran sosial, nilai-nilai dan makna sosial yang terkandung, serta sistem ganjaran dalam praktik tradisi Ngantat Behas. Analisis menggunakan teori pertukaran sosial Peter M. Bla…
This study is entitled "LAW ENFORCEMENT AGAINST CORPORATE NON COMPLIANCE IN THE IMPLEMENTATION OF WORKERS' SOCIAL SECURITY REGISTRATION." Indonesia is a welfare state in which the government plays an active role in various aspects of citizens' lives to ensure social welfare, including the provision of social security protection for workers. This obligation is stipulated in Article 28H paragraph…