FANATISME PENGGEMAR NCT DALAM PEMBELIAN MERCHANDISE (STUDI FENOMENOLOGI PADA …

Penelitian ini dilatarbelakangi oleh fenomena Korean Wave yang mendorong keterlibatan emosional penggemar K-pop, khususnya penggemar NCT, yang tercermin melalui perilaku pembelian merchandise dalam budaya fandom. Penelitian ini bertujuan untuk memahami pengalaman subjektif penggemar NCT di Kota Palembang dalam memaknai pembelian merchandise sebagai bentuk fanatisme dalam budaya fandom. Peneliti…

POLA KOMUNIKASI ORANG TUA KELUARGA KONSENSUAL DAN PLURALISTIK DALAM MENCEGAH …

Penelitian ini membandingkan pola komunikasi orang tua pada keluarga konsensual dan pluralistik dalam mencegah anak usia sekolah mengakses pornografi di Kecamatan Ilir Timur II Kota Palembang. Latar belakang penelitian adalah meningkatnya akses internet pada anak dan potensi dampak negatif pornografi terhadap perkembangan kognitif, moral, dan sosial. Teori yang digunakan adalah Family Communica…

ANALISIS PENEMUAN KASUS TUBERKULOSIS DI KABUPATEN MAUARA ENIM TAHUN 2024

Tuberkulosis (TB) merupakan penyakit menular dengan beban tinggi di Indonesia. Capaian penemuan kasus TB Kabupaten Muara Enim tahun 2024 mencapai 68%, masih berada di bawah target nasional sebesar 90%, menandakan bahwa masih ada kasus yang belum terdeteksi. Tujuan untuk menganalisis penemuan kasus TB di Kabupaten Muara Enim tahun 2024 berdasarkan komponen input, process, dan output. Metode pene…

ANALISIS PERSONAL BRANDING PADA KONTEN TIKTOK @DARASARASVATI DALAM MENAMPILKA…

The development of social media, particularly the TikTok platform, has opened up new spaces for individuals to build and display their self-image digitally. One form of social media utilization is through personal branding carried out by content creators. This study aims to analyze how the personal branding built by Dara Sarasvati through TikTok content @darasarasvati in presenting the image of…

REPRESENTASI NILAI KEJUJURAN DALAM FILM 12th FAIL (2023) (ANALISIS SEMIOTIKA …

Tindakan curang seperti korupsi, suap dan menyontek biasa terjadi saat ini sehingga dianggap sebagai jalan pintas bagi masyarakat. Nilai kejujuran dapat menjadikan sebuah negara terbebas dari tindakan curang seperti korupsi, suap sehingga penting untuk memahami pentingnya nilai kejujuran dalam berkehidupan. Salah satu film yang merepresentasikan nilai kejujuran dalam berkehidupan adalah film 12…

REPRESENTASI STEREOTYPE TERHADAP AGAMA HINDU DALAM FILM KOMANG (ANALISIS SEMI…

This study aims to identify how stereotypes toward Hinduism are represented in the film Komang. The representation of Hindu religious stereotypes is understood as the portrayal of images, views, or social assumptions about Hindus that appear through signs, symbols, dialogues, and visual narratives within the film. These stereotypes reflect the religious life of Hindus, often associated with rit…

PENGUJIAN TAR PADA PROSES GASIFIKASI UPDRAFT GASIFIER DENGAN GAS KELUAR DARI …

ar is a byproduct formed in the biomass gasification process due to the pyrolysis reaction of hydrocarbon compounds. The presence of tar in the gasification gas is a serious problem because it can clog the gas flow channel, reduce system efficiency, and disrupt the performance of advanced equipment. Therefore, efforts are needed to reduce the tar content to improve the quality of the gas produc…

STRATEGI KOMUNIKASI PELAYANAN PELANGGAN DALAM MENANGANI KELUHAN TERKAIT PEMAD…

This study is entitled "Customer Service Communication Strategy in Handling Complaints Related to Power Outages at PT PLN UID S2JB Palembang". The purpose of this study is to examine how the South Sumatra, Jambi, and Bengkulu Distribution Unit (UID S2JB) of PT PLN (Persero) in Palembang handles public complaints related to power outages. The increasing number of customer complaints, especially …

PENGANTAR ILMU KOMUNIKASI

Edition

1

ISBN/ISSN

979-421-678-X

Collation

x, 176 hlm.; ilus. ; 21 cm

Series Title

-

Call Number

302.201 Can p

KONSTRUKSI GENDER DALAM VIDEO MUSIK THE MAN KARYA TAYLOR SWIFT (ANALISIS SEMI…

Culturally, gender is an attribute inherent to men and women. The differences between men and women naturally cannot be separated from the cultural context, which often underlies the differences in roles within society. As a result, the imbalance of roles between men and women can, in some cases, lead to male dominance over women. This aligns with this study, which discusses how gender is const…

TRANSMISI BUDAYA LOKAL PADA PROGRAM ACARA PESONA INDONESIA LPP TVRI SUMATERA …

The Pesona Indonesia program at LPP TVRI Sumatra Selatan is one of the mass media that displays cultural documentaries. This study uses the theory of cultural transmission with six indicators, namely vertical, horizontal, oblique, enculturation, acculturation, and socialization. The method used was qualitative descriptive, with data obtained through in-depth interviews, observations, and docume…

PENGARUH LITERASI DIGITAL TERHADAP PERILAKU KEAMANAN DIGITAL PADA MEDIA SOSIA…

Peningkatan penetrasi internet dan penggunaan media sosial, khususnya Instagram, di kalangan mahasiswa beriringan dengan tingginya serangan siber yang menunjukkan pentingnya perilaku keamanan digital. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik survei terhadap 210 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis meng…

ANALISIS POTENSI RISIKO DAN PENGENDALIAN RISIKO PADA LABORATORIUM DI PROGRAM …

The university laboratory is a place for students to do practices, so it must have a good and directed management system so that it can perform its functions and tasks with maximum efficiency. Laboratory has a high risk potential and activities in the laboratory will not be exempt from a wide range of potential risks of work accidents that can occur caused by a variety of factors. This research…

PEMAKNAAN GAYA BERPAKAIAN AVATAR SEBAGAI REPRESENTASI IDENTITAS DIGITAL DALAM…

Penelitian ini megkaji makna gaya berpakaian avatar sebagau representasi identitas digital dalam komunitas Roblox RFG (Reforge Society). Tujuannya adalah memahami pengalaman hidup (lived experience) anggota dalam memilih dan memaknai pakaian avatar, serta perannya dalam membentuk identitas dan hubungan sosial di ruang virtual. dengan pendekatan fenomenologi transendentak, data dikumpulkan melal…

ANALISIS PEMBINGKAIAN PESAN BUDAYA LOKAL DALAM PROGRAM GELAR WICARA HALO PALE…

This study examines how Palembang’s local cultural messages are framed in the talk show Halo Palembang broadcast by PALTV, with a particular focus on the episode entitled “The Anniversary of Palembang City – The Oldest City in Indonesia.” The objectives of this research are to (1) identify the dominant frames employed in the program, (2) reveal the implicit ideology embedded in the medi…

PROSES KOMUNIKASI INTERPERSONAL ANTARA GURU DAN SISWA DALAM MEMBANGUN KEDEKAT…

This study aims to explore how the interpersonal communication process between teachers and students helps build emotional closeness to prevent bullying at SD Negeri 102 Palembang. This research employs a descriptive qualitative approach and uses Joseph A. DeVito’s (2016) interpersonal communication theory, which emphasizes five key indicators: openness, empathy, supportiveness, equality, and…

PENGARUH INTENSITAS DAN DURASI KONTEN TIKTOK BERTEMA SKRIPSI TERHADAP SELF-EF…

This study aims to examine the effect of the intensity and duration of watching thesis-themed TikTok content on students’ self-efficacy in Palembang City. TikTok, as a short-video-based social media platform, is increasingly used by students as a source of information and motivation during the thesis-writing process. This research employed a quantitative approach involving 101 undergraduate s…

YOUTUBE SEBAGAI PUBLIC SPHERE: ANALISIS WACANA BERBASIS KORPUS KOMENTAR PENGG…

Penelitian ini bertujuan untuk menganalisis wacana yang terbentuk pada kolom komentar video YouTube “Kisah Mengerikan Seorang Ayah yang Kecanduan… Berhenti” di channel Windah Basudara melalui pendekatan analisis wacana berbasis korpus. Data penelitian berupa 927 komentar yang dikumpulkan pada periode 27 Juni-27 Juli 2025 dan dianalisis melalui tahapan analisis frekuensi, konkordansi, dan …

PENGARUH TERPAAN IKLAN DAN DESAIN VISUAL IKLAN TRAILER YOUTUBE GENSHIN IMPACT…

Penelitian ini bertujuan untuk mengetahui pengaruh terpaan iklan dan desain visual iklan trailer YouTube Genshin Impact terhadap minat unduh aplikasi game online dengan variabel terpaan iklan dan variabel desain visual sebagai variabel pembanding. Objek penelitian ini adalah pemain Genshin Impact di Universitas Sriwijaya dan pernah melihat iklan trailer Genshin Impact di YouTube. Penelitian ini…

GAMBARAN INTERPERSONAL COMMUNICATION SKILL MAHASISWA KEPADA DOSEN PEMBIMBING …

This study aims to determine the description of students' interpersonal communication skills to their main supervisor when writing their thesis. Respondents in this study were 189 Sriwijaya University students working on their theses. The sampling technique used is accidental sampling. The measuring instrument used in this study was a scale developed by the researcher based on the interpersonal…

ANALISIS WACANA KRITIS BERBASIS KORPUS PADA KAMPANYE DIGITAL "HAPUS JURUSAN F…

This study aims to analyze public discourse surrounding the campaign “Abolish the Philosophy Department,” produced through Ferry Irwandi’s YouTube channel and debated by Ubermensch Project. The primary data consists of 1,345 YouTube comments, collected and examined using the Corpus-Assisted Discourse Studies (CADS) approach, framed by Norman Fairclough’s Critical Discourse Analysis (CDA…

PENGARUH KUALITAS KONTEN, BRAND IMAGE, DAN BRAND TRUST TERHADAP EFEKTIVITAS P…

The increase in internet penetration in Indonesia, which reached 79.5% in 2024, opened up significant opportunities for utilizing social media, particularly Instagram, as a digital marketing platform. This became the foundation for Kriya Sriwijaya, as a center for education and development of South Sumatra’s leading crafts, to expand its market reach and promote local cultural products more w…

WACANA KABUR AJA DULU PADA TAYANGAN CATATAN DEMOKRASI KANAL YOUTUBE TVONENEWS…

This study analyzes the Kabur Aja Dulu discourse in the Catatan Demokrasi program on TvOneNews using Norman Fairclough's Critical Discourse Analysis. The objective is to deconstruct the construction of the discourse regarding Indonesian migration abroad. The results indicate that this discourse is constructed as an ideological struggle between state hegemony and civil resistance. Textually, the…

ANALISIS SENTIMEN KOMENTAR YOUTUBE PADA VIDEO BOCOR ALUS AKUN TEMPO TENTANG P…

The Bocor Alus Politik video uploaded by the Tempo account on the YouTube platform generated widespread public discourse regarding the role of Bahlil Lahadalia in the issuance of nickel mining permits in Raja Ampat. The comment section of the video served as a space for the public to express opinions, criticism, and evaluations of mining policies that were perceived to have environmental impact…

REPRESENTASI KONFLIK ANTAR SAUDARA PASCA KEHILANGAN FIGUR SENTRAL DALAM FILM …

Penelitian ini bertujuan untuk mengkaji representasi disorganisasi keluarga dalam film Bila Esok Ibu Tiada (2024) melalui analisis semiotika Charles Sanders Peirce. Film ini menampilkan dinamika keluarga yang mengalami krisis setelah kehilangan figur sentral, yang berdampak pada pergeseran peran, konflik antar saudara, serta melemahnya fungsi dan kohesi emosional keluarga. Penelitian ini menggu…

BUDAYA PARTISIPATORIS PENGGEMAR SEVENTEEN (CARAT) PADA AKUN PENGGEMAR DI INST…

This study examines the participatory culture of Seventeen fans (Carat) through individual fan accounts on Instagram. The purpose of this study is to identify and analyze Carat's participatory cultural practices in managing their individual fan accounts. The research uses a descriptive qualitative approach with data collection techniques through in-depth interviews with five informants who are …

ANALISIS SENTIMEN NETIZEN DAN FENOMENA HIJACKING PADA POSTINGAN PERINGATAN HU…

This study examines the comment hijacking phenomenon in the post commemorating the 80TH anniversary of the republic of indonesia on the official instagram account @dpr_ri, dated august 17, 2025. A post intended to celebrate national independence was instead flooded with critical comments regarding housing allowances for members of the house of representatives (dpr), legislative performance, and…

ANALISIS STRATEGI KOMUNIKASI SEKOLAH DALAM MEMBANGUN CITRA POSITIF MELALUI ME…

The study titled "Analysis of School Communication Strategies in Building a Positive Image Through Facebook Group Social Media (Case at SD Negeri 146 Palembang)" aims to examine the communication strategies implemented by SD Negeri 146 Palembang in developing a positive image through the use of Facebook groups as a medium for information dissemination and public interaction. This research emplo…

PERAN KOMUNIKASI INTERPERSONAL ANTARA MAHASISWA PERANTAUAN DAN ORANG TUA DALA…

Mahasiswa perantauan menghadapi berbagai tantangan emosional dan akademik akibat keterpisahan jarak dengan orang tua, yang berpotensi memengaruhi semangat belajar. Dalam konteks tersebut, komunikasi interpersonal antara mahasiswa perantauan dan orang tua menjadi aspek penting sebagai sumber dukungan emosional dan motivasional. Penelitian ini bertujuan untuk memahami peran komunikasi interperson…

PENGARUH IKLAN DIGITAL DAN BRAND AMBASSADOR RIIZE TERHADAP BRAND AWARENESS NA…

The development of digital media has encouraged companies to utilize digital advertising and Brand Ambassadors as marketing communication strategies to increase Brand Awareness. This study aims to examine the influence of digital advertising and the Brand Ambassador RIIZE on Nabati’s Brand Awareness. This research employs a quantitative method with an associative approach by distributing ques…