STRATEGI COMPETITIVE ADVANTAGES PERUSAHAAN MULTINASIONAL DI INDONESIA STUDI K…

This study focuses on the competitive advantage strategy implemented by Grab Holding as a multinational company in Indonesia, with a case study of expansion in South Sumatra and Belitung. The background of this study is based on the development of international issues and the role of Multinational Company (MNC) in the global economy. As one of the successful MNCs in Southeast Asia, Grab has dem…

STRATEGI BERTAHAN HIDUP TENAGA KERJA MUSIMAN DI PTPN VII CINTA MANIS KABUPATE…

This research aims to describe the survival strategy of seasonal workers in PTPN VII Cinta Manis Ogan Ilir Regency. This research uses two types of data, namely primary data and secondary data. The selection of informants uses snowball sampling method. The data analysis method used in this research is descriptive method through qualitative approach. The results showed that the socio-economic co…

STRATEGI DINAS PERDAGANGAN DALAM PENGEMBANGAN PENGENDALIAN INFLASI KOTA PALEM…

Penelitian ini mengkaji strategi Dinas Perdagangan Kota Palembang dalam pengendalian inflasi melalui analisis SWOT yang meliputi faktor internal dan eksternal. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa kekuatan strategi terletak pada keberlangsungan pasar murah, operasi pasar, monitoring harga …

STRATEGI KOMUNIKASI PEMASARAN TERPADU DALAM MENINGKATKAN OKUPANSI PENUMPANG P…

The abundance of transportation in North Sumatra Province has caused public interest in using public transportation to be unstable, especially the use of trains. PT. KAI DIVRE I North Sumatra is one of the intercity transportation services operating trains, making it a business competitor for other companies in increasing passenger occupancy. This study aims to determine the integrated marketin…

PERBANDINGAN STRATEGI PEMBIAYAAN EQUITY FINANCING DAN DEBT FINANCING PROYEK T…

The research was conducted on the silica mining project of PT Minevesting Resources Indonesia, which is still at the feasibility study stage, with the main focus on evaluating the optimal financing strategy through a comparison between equity financing and debt financing. The analysis was carried out using a quantitative approach based on projected cash flows with two key parameters, namely Net…

MANAJEMEN STRATEGI DINAS PARIWISATA KOTA PALEMBANG DALAM MENINGKATKAN PENDAPA…

This research was conducted to find out the strategic management carried out by the Palembang City Tourism Office in increasing the local revenue of Palembang City after the Covid-19 Pandemic. After the end of the Covid-19 pandemic in Palembang City which previously made the tourism sector quite badly affected so that the contribution to the Palembang City's local revenue decreased, the end of …

STRATEGI KOMUNIKASI KANTOR PELAYANAN PAJAK PRATAMA PALEMBANG ILIR BARAT DALAM…

Penelitian ini berjudul strategi komunikasi kantor pelayanan pajak pratama palembang ilir barat dalam meningkatkan kepatuhan wajib pajak. Tujuan dari penelitian ini adalah untuk mengetahui strategi komunikasi Kantor Pelayanan Pajak Pratama Palembang Ilir Barat dalam meningkatkan kepatuhan wajib pajak. Penelitian ini dilatarbelakangi oleh permasalahan pada tingkat penerimaan dan pelayanan pajak …

STRATEGI KOMUNIKASI DALAM PELAYANAN PAJAK REKLAME PADA BADAN PENDAPATAN DAERA…

Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang diterapkan dalam pelayanan pajak reklame pada Badan Pendapatan Daerah Kota Palembang. Metode yang digunakan adalah deskriptif kualitatif, dengan pengumpulan data dilakukan melalui wawancara dengan petugas pelayanan pajak reklame dan wajib pajak. Temuan pada penelitian ini menunjukkan bahwa komunikasi langsung antara petugas da…

STRATEGI HUKUM PENGENAAN CUKAI MINUMAN BERPEMANIS DALAM KEMASAN SEBAGAI UPAYA…

Tingginya prevalansi diabetes, obesitas, dan penyakit tidak menular akibat konsumsi gula berlebih melalui minuman berpemanis dalam kemasan di Indonesia telah mendorong pemerintah untuk menerapkan kebijakan cukai sebagai instrumen pengendalian kesehatan masyarakat. Penelitian ini bertujuan untuk menganalisis landasan filosofis, yuridis, dan sosiologis pengenaan cukai minuman berpemanis dalam kem…

OPINI PUBLIK DI MEDIA SOSIAL : TRANSFORMASI PUBLIK FIGUR MENJADI ANGGOTA DEWA…

ABSTRACT Government own role important to public as leader , for one such as the People's Representative Council of the Republic of Indonesia, as institutions make laws and vote representatives people . This research aims to find out opinion public on social media related to transformation public figure becomes DPR RI. See exists a number of public figure contribute to public by occupying the p…

PENGEMBANGAN VIDEO ANIMASI BERBASIS INQUIRY LEARNING MENGGUNAKAN APLIKASI KAH…

This research is entitled "Development of Inquiry Learning-Based Animated Video Using Kahoot Application on the Material of the Proclamation of Indonesian Independence at SMA Negeri 1 Talang Kelapa" The purpose of this study is to be able to develop inquiry learning-based animated videos that are valid and can increase the active participation of students. This research is a type of development…

STRATEGI KOMUNIKASI DINAS KOMUNIKASI, INFORMATIKA, STATISTIK DAN PERSANDIAN D…

Penelitian ini memiliki tujuan untuk mengetahui strategi komunikasi Dinas Komunikasi, Informatika, Statistik dan Persandian dalam penerapan aplikasi Sistem Elektronik Manajemen Administrasi (SEMESTA) Kabupaten Ogan Ilir. Penelitian ini menggunakan metode penelitian kualitatif. Data penelitian diperoleh melalui wawancara semi–terstruktur dengan dua perwakilan Kominfo sebagai pelaksana program …

STRATEGI DIPLOMASI ENERGI CHINA MELALUI DIPLOMASI ENERGI DENGAN NIGERIA TAHUN…

Energy has played an important role in the economy, and energy consumption can even indicate the level of a country's economy. China has become one of the countries with the highest energy consumption in the world, which aligns with China's position as one of the largest economies in the world. Energy security has become an important issue for China to continue operating and improving its econo…

STRATEGI KOMUNIKASI PERUM BULOG DALAM MEMBANGUN ENGAGEMENT INSTAGRAM @perum.b…

This study analyzes Perum BULOG'S COMMUNICATION STRATEGY IN BUILDING INSTAGRAM ENGAGEMENT @perum.bulog. This study aims to determine Perum BULOG's communication strategy in building engagement through the Instagram account @perum.bulog. The study uses the Circular Model of SOME theory by Regina Luttrell which consists of four dimensions: Share, Optimize, Manage, and Engage. The approach used is…

STRATEGI KOMUNIKASI PEMASARAN MIE CELOR 26 ILIR H M SYAFEI Z PALEMBANG

This study aims to identify the marketing communication strategy used by Mie Celor 26 Ilir H.M Syafei Z in Palembang to promote its business. The strategy is analyzed using the 7P marketing mix theory, which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence. The research method used is a descriptive qualitative method. Data were collected through direct observati…

STRATEGI KOMUNIKASI KANTOR PELAYANAN PAJAK (KPP) PRATAMA JAKARTA PALMERAH DAL…

Pajak merupakan sumber pendapatan utama bagi pemerintah, namun kesadaran masyarakat dalam membayar pajak masih rendah, termasuk di wilayah kerja KPP Pratama Jakarta Palmerah. Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang diterapkan oleh KPP Pratama Jakarta Palmerah dalam penyuluhan kesadaran membayar pajak. Metode penelitian yang digunakan adalah kualitatif dengan teknik …

REPRESENTASI PATRIOTISME PEREMPUAN DALAM WEB SERIES "GADIS KRETEK"

This research aims to uncover the representation of female patriotism in the web series "Gadis Kretek" using Roland Barthes' semiotic analysis approach. The series portrays he struggle of the main female character, Dasiyah, as she challenges patriarchal norms and defends ndonesia's cultural heritage in the kretek cigarette industry. This study applies a qualitative method with data analysis bas…

STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN PENUKAL ABAB LE…

This research aims to analyze the communication strategy applied by the Culture and Tourism Office of Penukal Regency Abab Lematang Ilir (PALI) in the development of the Bumi Ayu Temple tourist attraction. Bumi Ayu Temple is one of the historical sites that has great potential to attract tourists, but it is still less known by the general public. The method used in this research is a qualitativ…

PENGARUH TERPAAN DAN ISI PESAN TAYANGAN PODCAST DENNY SUMARGO EPISODE CLASH O…

This study aims to examine the effect of exposure to the content and messages of Denny Sumargo's Clash of Champions podcast episode on YouTube on the learning motivation of undergraduate students. The subjects of this study are undergraduate students who are members of the Clash of Champions & AoC community (Twitter). This study employs a non-probability sampling method with a purposive samplin…

STRATEGI PEMASARAN DIGITAL AFFILIATOR PADA AKUN TIKTOK @MYLIFEASME DALAM MEMP…

This study examines the digital marketing strategies employed by TikTok affiliate @myl1feasme in promoting products through the TikTok Affiliate program. The purpose of this study is to analyze how affiliates implement digital marketing strategies using the SOSTAC (Situation, Objective, Strategy, Tactic, Action, Control) planning model developed by PR Smith and Dave Chaffey. This study uses a q…

PENGARUH IKLAN SPOTIFY DAN NARASI HARGA TERHADAP KEPUTUSAN MEMBELI PAKET PREM…

This study aims to examine the influence of Spotify advertising and price narratives on the purchase decision of premium packages among Communication Science students at Universitas Sriwijaya. The research employed a quantitative approach using a survey method. The sampling technique used was purposive sampling, with 100 respondents who had previously used Spotify Premium. Data were analyzed us…

PENGARUH INFLUENCER DAN BRAND AWARENESS TERHADAP MINAT BELI LAA TAHZAN FLORIS…

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness dan Influencer terhadap Minat Beli konsumen Laa Tahzan Florist di Palembang. Dengan metode kuantitatif dan pendekatan explanatory research melalui survei kuesioner daring kepada followers Instagram Laa Tahzan Florist.Populasi yang digunakan dalam penelitian ini adalah followers Instagram Laa Tahzan Florist yang pernah melakuka…

Blue Energy Strategic Planning

Edition

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ISBN/ISSN

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Collation

ix, 187 p.; 28 cm

Series Title

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Call Number

621.312 Blu b

PENGARUH TESTIMONI TERHADAP MINAT BELI INDIBIZ PADA PELAKU UMKM COFFEE SHOP D…

This study aims to determine the effect of testimonials on the purchase intention of Indibiz among coffee shop MSME actors in the South Sumatra Telecommunication Region. The research employed a quantitative method with a simple linear regression analysis technique. The population consisted of coffee shop MSME actors who have not yet used or have the potential to use Indibiz, with a sample of 80…

STRATEGI KOMUNIKASI PEMASARAN PADA “KOPI TERAPUNG 16 PRO PALEMBANG DALAM ME…

Currently, many coffee shops are competing to create innovations in terms of concepts and buildings, entertainment facilities and other interesting activities in attracting consumers to visit their coffee shops, one of which is by marketing in providing attractive offers from their social media. The research method used by researchers is a qualitative research method, the focus of this research…

PENGARUH TERPAAN IKLAN DAN KETERLIBATAN PRODUK IKLAN GOJEK “SURGA MAKANAN�…

The growing use of YouTube as a strategic platform for digital advertising, particularly among university students, serves as the foundation of this research. Gojek’s “Surga Makanan” (Food Paradise) campaign leverages visual, emotional, and promotional appeals to influence consumer behavior. The objective is to analyze the influence of advertising exposure and product involvement on the p…

KOMUNIKASI PEMASARAN WEDDING ORGANIZER HELLO BRIDES DALAM MENINGKATKAN BRAND …

This research is entitled “Marketing Communication of Hello Brides Wedding Organizer in Enhancing Brand Image in Palembang”. The purpose of this study is to analyze how Hello Brides applies marketing communication strategies to increase its brand image amid the competitive wedding organizer industry. This study uses a qualitative approach with a descriptive method. Data were collected throu…

ANALISIS ETIKA PENYIARAN DALAM IKLAN PENGOBATAN DI STASIUN TELEVISI PAL TV (S…

The application of broadcasting ethics in the “NAYNA” eye treatment advertisement aired on the local television station PAL TV Palembang is a critical issue in media regulation and public health communication. Health-related advertisements in broadcast media hold significant potential to shape public health perceptions and behaviors, necessitating an ethical and regulatory review. This stud…

STRATEGI KOMUNIKASI PLN UID S2JB DALAM MENGKAMPANYEKAN PROGRAM SRIKANDI PLN D…

Penelitian ini menganalisis strategi komunikasi PT PLN (Persero) UID S2JB dalam mengkampanyekan Program Srikandi PLN sebagai bentuk komitmen perusahaan mendorong pengarusutamaan gender dan budaya kerja inklusif. Program ini bertujuan meningkatkan kesadaran kesetaraan gender sekaligus memperluas peran perempuan dalam pengambilan keputusan strategis. Penelitian menggunakan pendekatan kualitatif d…

STRATEGI KOMUNIKASI KOMUNITAS KEJAR MIMPI PALEMBANG PADA KEJAR MIMPI GOES TO …

Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang digunakan oleh Komunitas Kejar Mimpi Palembang dalam program Kejar Mimpi Goes to School (KM GTS) 2024 di SMAN Sumatera Selatan sebagai upaya meningkatkan kesadaran literasi keuangan pada kalangan pelajar. Program ini diinisiasi oleh Kejar Mimpi Palembang dan mengangkat tema edukasi keuangan bagi remaja melalui pendekatan komun…