PENGARUH KONTEN MEDIA SOSIAL INSTAGRAM @INFOBARKAS_LAYO DAN PERSEPSI HARGA TE…

Perkembangan teknologi komunikasi dan informasi yang berkembang pesat membuat media sosial Instagram menjadi salah satu media promosi digital yang banyak diminati saat ini. Adanya promosi digital melalui konten media sosial dan persepsi harga terhadap suatu produk menjadi salah satu pertimbangan untuk terjadinya suatu keputusan pembelian . Penelitian ini bertujuan untuk menguji dan menjelaskan …

PEMBENTUKAN PERSONAL BRANDING POLITIC CONTENT CREATOR MELALUI TIKTOK (STUDI K…

Penelitian ini didasarkan pada fenomena pengguna TikTok di Indonesia yang meningkat sehingga para content creator seperti Kevin Geraldi (@xeronav) harus membentuk personal branding yang kuat agar dapat mempertahankan eksistensinya di TikTok. Penelitian ini bertujuan untuk mengetahui bagaimana pembentukan personal branding yang dilakukan oleh Kevin Geraldi (@xeronav) sebagai politic content crea…

STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH PEMASANG IKLAN DI RAD…

In this era of increasingly advanced developments, the existence of radio is starting to be displaced by online-based media. Radio as a conventional media must have a strategy to maintain its existence. Radio Lanugraha FM Palembang has managed to survive for 49 years, this is of course due to advertisers and also a strategy to continue to exist among its listeners, considering that advertising …

ANALISIS SEMIOTIKA JOHN FISKE TENTANG TERORISME DALAM FILM 13 BOM DI JAKARTA

Penelitian ini menganalisis representasi dan makna terorisme dalam film 13 Bom di Jakarta menggunakan pendekatan semiotika John Fiske. Film tersebut dipilih karena menghadirkan isu terorisme secara eksplisit melalui rangkaian adegan kekerasan, ancaman ledakan, serta konflik antara aparat dan kelompok radikal. Penelitian menggunakan metode kualitatif deskriptif dengan menganalisis sembilan adega…

REPRESENTASI MANAJEMEN KONFLIK PRAKTISI PUBLIC RELATIONS PADA DRAMA SHOOTING …

Korean Drama "Shooting Stars" is a romantic comedy series that highlights a complex romance and life as an employee in the entertainment industry. This drama depicts the efforts of a public relations practitioner in resolving conflicts within the company. The purpose of this research is to understand how conflict management representation is carried out by public relations practitioners in the …

STRATEGI KOMUNIKASI OTORITAS JASA KEUANGAN PROVINSI SUMATERA SELATAN DAN BANG…

Literasi keuangan merupakan hal yang tengah menjadi perhatian pemerintah saat ini. Literasi keuangan terbukti berpengaruh terhadap berbagai sektor, salah satunya adalah mendukung pertumbuhan ekonomi, terutama pada UMKM, khususnya perempuan yang sering menghadapi tantangan lebih besar dalam mengakses informasi keuangan. OJK Provinsi Sumatera Selatan dan Bangka Belitung juga turut bertanggung jaw…

PENGARUH MOTIF PENGGUNAAN MEDIA INSTAGRAM TERHADAP CITRA DIRI MAHASISWA (STUD…

This research is motivated by the use of Instagram social media which is popular among Communication Science Students of the Faculty of Social and Political Sciences, Sriwijaya University who use Instagram with various motives so that it has an impact on their self-image. this study aims to determine and explain whether there is an influence on the motives for using Instagram media on self- ima…

PESAN POST-FEMINISME DALAM SERIAL MUSIKAL NURBAYA (ANALISIS SEMIOTIKA ROLAND …

The Nurbaya musical series is a dramatic work presented in a virtual format that merges the concepts of performing arts and cinema (theatrical-cinematic). uploaded on the Indonesia Kaya YouTube channel. Post-feminism is a cultural critique of feminism popularized by mass media It deconstructs the fundamental feminist concept of "equality" into "difference," asserting that women can have meaning…

ANALISIS FRAMING PEMBERITAAN KEKERASAN SISWA SEKOLAH MENENGAH PERTAMA DI CILA…

Penelitian ini bertujuan untuk mengetahui perbedaan dalam pembingkaian mengenai analisis framing Pemberitaan Kekerasan Siswa Sekolah Menengah Pertama di Cilacap pada portal berita Detik.com dan Kompas.com. Metode penelitian yang digunakan dalam penelitian ini yaitu pendekatan kualitatif. Teknik analisis yang digunakan adalah analisis framing model Zhondang Pan dan Gerald M. Kosicki dengan objek…

STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. PERTAMINA REFIN…

The Community Empowerment Program is a form of implementation of Law of the Republic of Indonesia no. 19 of 2003 concerning BUMN and BUMN Ministerial Regulation no. 4 of 2007. This program exists as an effort aimed at increasing the capacity of society and the environment as well as providing benefits to society and companies. Community Empowerment Programs must prepare appropriate communicatio…

MANAJEMEN PRODUKSI PROGRAM BERITA HALO PALEMBANG DI PALEMBANG TV PASCA PANDEM…

In 2020, Covid-19 entered Indonesia which had a major impact on life including the broadcasting world. Palembang TV (PALTV) is one of those affected by the Covid-19 pandemic, which in this study focused on the news program "Halo Palembang". This study aims to determine the production management of the news program "Halo Palembang" used by PALTV after the COVID-19 pandemic. The main data source …

ANALISIS INSTAGRAM SEBAGAI SARANA KOMUNIKASI PUBLIK BALAI PENJAMINAN MUTU PEN…

The growth of communication technology and changing trends in the use of social media have encouraged the Kupang City Communication and Information Office to adapt to fulfill government tasks and activities. This study aims to analyze the management of Instagram social media by the Education Quality Assurance Center of South Sumatra Province. The theory used is the 4C Social Media Management Th…

STRATEGI KOMUNIKASI HUMAS PEMPROV SUMATERA SELATAN DALAM PENYELESAIAN PEMBANG…

This research will discuss the Public Relations Strategy of the South Sumatra Provincial Government in Completing the Construction of the Musi VI Bridge in Palembang. This research uses a qualitative approach using data collection methods, in-depth interviews, observation and documentation relevant to the research. Researchers used the concept of public relations strategy put forward by Cutlip,…

STRATEGI DESTINATION BRANDING DESA WISATA (STUDI PADA DESA WISATA TIPANG KECA…

Since the establishment of Lake Toba became one of the five super priority tourist destinations in Indonesia. Tipang village located in the Lake Toba area that has the potential of nature, culture and history, realizing Tipang village into a tourist village based on Batak culture and promising natural tourism potential. It aims to introduce to the community and promote the village through cultu…

REPRESENTASI SELF AWARENESS PADA SERIAL ANIMASI BY THE GRACE OF THE GODS SEAS…

This study examines the representation of self-awareness in the character Ryouma from the animated series By the Grace of The Gods Season 2 (2023) by applying Stuart Hall’s Representation Theory, Goleman’s Self-Awareness and Emotional Intelligence framework, and Peirce’s semiotic method. Six scenes were selected through purposive sampling and analyzed to identify how meaning is constructe…

PENGARUH BRAND AMBASSADOR DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEM…

The beauty industry in Indonesia continues to experience rapid growth. Therefore, companies need to formulate and determine effective strategies to influence consumer purchasing decisions. This study aims to examine the influence of brand ambassadors and electronic word of mouth (e-WOM) on consumer purchasing decisions. Theories used in this research include the VisCAP Model by Rossiter & Percy…

FENOMENA FLEXING SEBAGAI ALAT PROMOSI DI MEDIA SOSIAL (STUDI PADA AKUN TIKTOK…

TikTok is used as a marketing strategy by creating trending videos to attract people's attention. Many influencers are taking advantage of this opportunity by creating trending content such as flexing content. The flexing content carried out by Melvina Husyanti is used as a marketing strategy by showing achievements, wealth and luxury to attract people's attention. This research aims to determi…

REPRESENTASI MITOLOGI DALAM “FILM KKN DI DESA PENARI” (Analisis Semiotika…

The rapid development of mass media has increasingly made mass media a part of daily life needs. Film or movie is a kind of artificial art that contain messages, constructed in an audiovisual structure, and have the fluent to influence the audience. This research contains the representation of mythology in the film "KKN Di Desa Penari", therefore the theory used as the basis for this research i…

ANALISIS RESEPSI MENGENAI PROSES PERSIDANGAN JESSICA WONGSO DALAM FILM DOKUME…

This research aims to analyze audience reception in the documentary film "Ice Cold: Murder, Coffee, and Jessica Wongso". The research method employed is descriptive qualitative research using Stuart Hall's reception analysis, with data collection techniques including in-depth interviews, documentation, and literature review. The focus of this study is on applying Stuart Hall's reception analysi…

FUNGSI PENGGUNAAN AKUN ALTER X UNTUK SELF DISCLOSURE (Studi Mahasiswa Ilmu Ko…

Mahasiswa Ilmu Komunikasi memiliki keterkaitan dengan keterbukaan diri. Terdapat pengaruh signifikan antara konsep diri dan keterbukaan diri terhadap kemampuan komunikasi interpersonal mahasiswa. Keterbukaan diri menjadi komponen penting dalam komunikasi interpersonal yang merupakan aspek utama Ilmu Komunikasi. Pada angkatan 2020 yang merasakan dampak dari COVID-19 dimana yang secara umum menga…

PENGARUH TERPAAN IKLAN DAN DAYA TARIK MYSKILL.ID TERHADAP MINAT PENGGUNAAN ME…

This research aims to determine the effect of exposure to advertising and the attraction of myskills on interest in using online learning media for students of FISIP UNSRI Class of 2020. The method used in this research is quantitative, the data in this research was obtained using a questionnaire distribution method which was processed using the IBM SPSS 29 application .Respondents in this rese…

KOMUNIKASI PERSUASIF BANK INDONESIA SUMSEL DALAM SOSIALISASI PROGRAM CINTA BA…

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xii, 133 hlm.; ilus.; 29 cm

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T1530752024

AKOMODASI KOMUNIKASI ANTARBUDAYA DALAM SISTEM PENDIDIKAN BERASRAMA SMA NEGERI…

Intercultural communication accommodation is an individual’s ability to modify or adjust their interpersonal aspects in response to multicultural interactions. This ability was demonstrated in the context of intercultural communication, such as at SMAN Sumatera Selatan, a dormitory-based school in Palembang. The dormitory system brings together students from 17 districts in South Sumatera Pro…

ANALISIS SENTIMEN BERBASIS KORPUS TERHADAP ISU SPLIT BILL DALAM HUBUNGAN ROMA…

The split bill phenomenon on social media X has sparked complex debates regarding gender roles and financial ethics in romantic relationships. This study aims to map public sentiment and language patterns regarding this issue using a mixed-methods sequential explanatory design. The applied approach includes corpus linguistics analysis using Voyant Tools, covering frequency, collocation, and con…

MOTIF PENGGUNA APLIKASI BUMBLE SEBAGAI MEDIA KOMUNIKASI DI KOTA PALEMBANG

This research aims to examine the motives of Bumble app users in the city of Palembang. Using a descriptive qualitative research method, data was collected through in-depth interviews, observation, and documentation, then verified using source triangulation and analyzed using the Uses and Gratifications theory. The results show that the motives of Bumble app users in Palembang are quite diverse…

KETERBUKAAN DIRI MAHASISWA PERANTAUAN KEPADA ORANG TUA MELALUI FITUR VIDEO CA…

This research aims to determine the level of self-disclosure of students from other regions to their parents through the video call feature in the WhatsApp application at the Faculty of Social and Political Sciences, Communication Science, Universitas Sriwijaya Palembang, using a descriptive qualitative method. Data were collected through in-depth interviews, observations, and documentation, te…

REPRESENTASI GANGGUAN PANIK DALAM DRAMA KOREA DAILY DOSE OF SUNSHINE EPISODE …

Daily Dose of Sunshine is a drama series from South Korea that tells the story of Jung Da-Eun (Park Bo-Young) struggle as a nurse in a neuropsychiatric ward in treating, caring and listening to her patients. This research aims to determine the representation of panic disorder in the Korean drama Daily Dose of Sunshine episode 3 (2023). The data in this research were obtained from observation, d…

STRATEGI CITY BRANDING CHARMING PALEMBANG DALAM MENINGKATKAN DAYA TARIK WISAT…

City branding menjadi salah satu strategi yang digunakan oleh pemerintah daerah untuk memperkenalkan dan menciptakan citra tertentu sebuah kota. Dinas Pariwisata (Dispar) Kota Palembang mempunyai tanggungjawab dari pemerintah daerah dalam melaksanakan strategi city branding Kota Palembang. Penelitian ini bertujuan untuk melihat bagaimana strategi city branding yang dilakukan oleh Dispar Kota Pa…

DOMINASI MASKULIN TERHADAP PEREMPUAN DALAM WEB SERIES LITTLE MOM

Llittle mom is an Indonesian drama webseries that tells the story of the teenage love life of Yuda and Naura who are experiencing ups and downs in their relationship. In this series there are several scenes that show how the domination of a man can be affect for the relationship. This research aims to analyze the male dominance of women through Yuda and Naura’'s relationship in the webseries …

ANALISIS SEMIOTIKA KEKERASAN DALAM SERIES PERTARUHAN

Kekerasan dalam film, fiksi, siaran, dan iklan, justru menjadi bagian dari industri budaya yang bertujuan utama untuk mengejar kesuksesan dan rating tinggi pada sebuah program acara. Pada dasarnya kekerasan diartikan sebagai perilaku dengan sengaja maupun tidak sengaja (verbal maupun non verbal ) yang ditunjuk untuk mencederai fisik maupun psikis seseorang. Tujuan dari penelitian ini adalah unt…