PENGARUH TERPAAN IKLAN DAN DAYA TARIK MYSKILL.ID TERHADAP MINAT PENGGUNAAN ME…

This research aims to determine the effect of exposure to advertising and the attraction of myskills on interest in using online learning media for students of FISIP UNSRI Class of 2020. The method used in this research is quantitative, the data in this research was obtained using a questionnaire distribution method which was processed using the IBM SPSS 29 application .Respondents in this rese…

KOMUNIKASI PERSUASIF BANK INDONESIA SUMSEL DALAM SOSIALISASI PROGRAM CINTA BA…

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xii, 133 hlm.; ilus.; 29 cm

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T1530752024

AKOMODASI KOMUNIKASI ANTARBUDAYA DALAM SISTEM PENDIDIKAN BERASRAMA SMA NEGERI…

Intercultural communication accommodation is an individual’s ability to modify or adjust their interpersonal aspects in response to multicultural interactions. This ability was demonstrated in the context of intercultural communication, such as at SMAN Sumatera Selatan, a dormitory-based school in Palembang. The dormitory system brings together students from 17 districts in South Sumatera Pro…

ANALISIS SENTIMEN BERBASIS KORPUS TERHADAP ISU SPLIT BILL DALAM HUBUNGAN ROMA…

The split bill phenomenon on social media X has sparked complex debates regarding gender roles and financial ethics in romantic relationships. This study aims to map public sentiment and language patterns regarding this issue using a mixed-methods sequential explanatory design. The applied approach includes corpus linguistics analysis using Voyant Tools, covering frequency, collocation, and con…

MOTIF PENGGUNA APLIKASI BUMBLE SEBAGAI MEDIA KOMUNIKASI DI KOTA PALEMBANG

This research aims to examine the motives of Bumble app users in the city of Palembang. Using a descriptive qualitative research method, data was collected through in-depth interviews, observation, and documentation, then verified using source triangulation and analyzed using the Uses and Gratifications theory. The results show that the motives of Bumble app users in Palembang are quite diverse…

KETERBUKAAN DIRI MAHASISWA PERANTAUAN KEPADA ORANG TUA MELALUI FITUR VIDEO CA…

This research aims to determine the level of self-disclosure of students from other regions to their parents through the video call feature in the WhatsApp application at the Faculty of Social and Political Sciences, Communication Science, Universitas Sriwijaya Palembang, using a descriptive qualitative method. Data were collected through in-depth interviews, observations, and documentation, te…

REPRESENTASI GANGGUAN PANIK DALAM DRAMA KOREA DAILY DOSE OF SUNSHINE EPISODE …

Daily Dose of Sunshine is a drama series from South Korea that tells the story of Jung Da-Eun (Park Bo-Young) struggle as a nurse in a neuropsychiatric ward in treating, caring and listening to her patients. This research aims to determine the representation of panic disorder in the Korean drama Daily Dose of Sunshine episode 3 (2023). The data in this research were obtained from observation, d…

STRATEGI CITY BRANDING CHARMING PALEMBANG DALAM MENINGKATKAN DAYA TARIK WISAT…

City branding menjadi salah satu strategi yang digunakan oleh pemerintah daerah untuk memperkenalkan dan menciptakan citra tertentu sebuah kota. Dinas Pariwisata (Dispar) Kota Palembang mempunyai tanggungjawab dari pemerintah daerah dalam melaksanakan strategi city branding Kota Palembang. Penelitian ini bertujuan untuk melihat bagaimana strategi city branding yang dilakukan oleh Dispar Kota Pa…

DOMINASI MASKULIN TERHADAP PEREMPUAN DALAM WEB SERIES LITTLE MOM

Llittle mom is an Indonesian drama webseries that tells the story of the teenage love life of Yuda and Naura who are experiencing ups and downs in their relationship. In this series there are several scenes that show how the domination of a man can be affect for the relationship. This research aims to analyze the male dominance of women through Yuda and Naura’'s relationship in the webseries …

ANALISIS SEMIOTIKA KEKERASAN DALAM SERIES PERTARUHAN

Kekerasan dalam film, fiksi, siaran, dan iklan, justru menjadi bagian dari industri budaya yang bertujuan utama untuk mengejar kesuksesan dan rating tinggi pada sebuah program acara. Pada dasarnya kekerasan diartikan sebagai perilaku dengan sengaja maupun tidak sengaja (verbal maupun non verbal ) yang ditunjuk untuk mencederai fisik maupun psikis seseorang. Tujuan dari penelitian ini adalah unt…

REPRESENTASI KEKERASAN PADA ANAK DALAM FILM KOREA (Analisis Semiotika Model R…

Child abuse is an act against morals and the law. Miss Baek is a film from South Korea, which tells the story of a girl who experiences violence from her parents, causing physical scars and trauma. The purpose of this study is to determine the representation of violence against children in the movie Miss Baek. Data was obtained through observation, documentation and literature study with Qualit…

PENGARUH TAYANGAN PROGRAM HIBURAN STUDIO 42 PAL TV TERHADAP MINAT MENONTON TV…

Palembang TV, commonly referred to as PALTV, is a local television station broadcasting in the Palembang city area. With the program motto "Memang Punyo Kito," PALTV offers interactive broadcast programs that emphasize a close connection to Palembang's culture. One of PALTV's flagship programs is Studio42, an entertainment program. This research aims to examine the influence of the Studio42 ent…

PERILAKU KOMUNIKASI INTERPERSONAL PECANDU GAME ONLINE (STUDI PADA MAHASISWA F…

Online games have now become an addiction that can make players reduce other activities. One of the online games that is currently being loved by some people, especially teenagers and early adults, is Dota 2. The increase in activity in playing the online game Dota 2 is not directly proportional to the communication behavior of the players, therefore there are differences in interpersonal commu…

MAKNA SIMBOLIK ISI SESAJEN DALAM KESENIAN KUDA LUMPING “KUDA BHIRAWA” DI …

The offerings in the Kuda Lumping art are considered negative by most people, they consider these offerings as a medium to summon spirits to possess the Kuda Lumping dancers. It is thought that possession in the art of Kuda Lumping occurs because it is caused by the Kuda Lumping offerings, as a result of the public's perception that it is mystical and negative, causing people to start abandonin…

PENGARUH KOMUNIKASI INTERPERSONAL DAN PARASOCIAL RELATIONSHIP TERHADAP KESEHA…

Penelitian ini bertujuan untuk meneliti serta menjelaskan bagaimana pengaruh komunikasi interpersonal dan parasocial relationship terhadap kesehatan mental. Sampel penelitian ini ialah sebanyak 84 orang dari fandom ARMY di Grup Whatsapp "BTS World". Dalam penelitian ini teknik penarikan sampel yang digunakan ialah Simple Random sampling serta penelitian ini menggunakan metode kuantitatif dengan…

KOMUNIKASI LOBI PETANI TEMBAKAU KEPADA PEMERINTAH DAERAH DALAM MEMBANTU BUDID…

The lobbying communication process, which has become part of science in the field of communication science, aims to discuss or provide an opinion and influence existing policies and regulations, as well as asking for help in a performance carried out by an individual or an organization. The aim of this research is to analyze the communication process of tobacco farmers lobbying towards the loca…

PENGARUH KONTEN MEDIA SOSIAL TIKTOK TERHADAP TINGKAT AKTUALISASI DIRI REMAJA …

This research aims to determine whether there is an influence between Tiktok social media content and the self-actualization of teenagers in Timbangan Indralaya, Ogan Ilir Regency and to measure how much self-actualization teenagers in Timbangan Indralaya village, Ogan Ilir Regency have when following and viewing Tiktok social media content. The population and sample in this study were 89 teena…

POLA KOMUNIKASI PELAYANAN KESEHATAN DALAM MITIGASI PENYAKIT ENDEMIK DEMAM BER…

This study is entitled "Health Service Communication Patterns in Mitigating Endemic Diseases in Palembang City", with the focus location being at the Dempo Ilir Timur I Health Center." The purpose of this study is "To determine the pattern of health service communication at the Dempo Health Center in dealing with endemic dengue fever in Palembang City. The theory used belongs to Matthew Seeger,…

ANALISIS PENERAPAN KOMUNIKASI INTERNAL TERHADAP LOYALITAS KARYAWAN CV. ADMINP…

ABSTRACT Analysis of Internal Communication Implementation on Employee Loyalty at CV. Adminpro Mitra Sukses Bersama in Karimun Regency This study aims to analyze the impact of internal communication on employee loyalty at CV. Adminpro Mitra Sukses Bersama in Karimun Regency, using Employee Engagement Theory as the theoretical framework. The applied methodology is qualitative descriptive, involv…

PENGARUH KOMUNIKASI INTERPERSONAL, PEMASARAN DIGITAL, DAN TINGKAT PENDIDIKAN …

Rumah adalah kebutuhan primer bagi setiap individu, maraknya pembangunan properti membuat Perumahan Griya Permata mencari alternatif dalam melakukan pemasaran dengan tujuan keputusan pembelian. Penelitian ini bertujuan untuk mendapatkan hasil yang pasti mengenai pengaruh komunikasi interpersonal, pemasaran digital, dan tingkat pendidikan terhadap keputusan pembelian. Teori yang digunakan dalam …

IMPLEMENTASI DIGITAL MARKETING DALAM MEMBANGUN BRAND AWARENESS (STUDI TERHADA…

This research alms to analyze how Indibiz by Telkom Indonesia South Sumatera Region uses digital marketing to build brand awareness. Digital marketing is a communication strategy that uses digital platforms to reach consumers more effectively. This study focuses on how Indibiz uses channels such as social media, content, SEO, and paid ads to improve brand recognition, especially among small and…

STRATEGI KOMUNIKASI PENGELOLAAN AKUN INSTAGRAM @LANTAS_PALEMBANG DALAM MENGED…

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xiv, 85 hlm.; ilus.; tab, 29 cm

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T1818052025

PENGARUH INTENSITAS MENONTON KONTEN TIKTOK @chris_putraa_ifbbpro TERHADAP MOT…

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xiii, 90 hlm.; ilus.; tab, 29 cm

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T1818032025

IMPLEMENTASI KOMUNIKASI PEMASARAN PEMPEK LALA PALEMBANG DALAM MEMBANGUN BRAND…

ried out by Pempek Lala Palembang in building brand awareness among local and national consumers. The purpose of this study is to determine the marketing communication strategies implemented, the media used, and the supporting factors in forming brand image in the eyes of consumers. The background of this study is based on the tight competition in the regional culinary industry which requires b…

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (…

Penelitian ini menganalisis STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (ENGAGEMENT) AUDIENS : STUDI TERHADAP INSTAGRAM @pusripalembang oleh PT Pupuk Sriwidjaja Palembang dalam meningkatkan keterlibatan (engagement) audiens, menggunakan teori Circular Model of SOME yang terdiri dari empat dimensi: Share, Optimize, Manage, dan Engage. Hasil penelitian menunjukkan …

STRATEGI KOMUNIKASI PARIWISATA DINAS PARIWISATA PEMUDA DAN OLAHRAGA KABUPATEN…

The Tourism Communication Strategy is a step taken by the Dinas Pariwisata Pemuda dan Olahraga of Kabupaten Tanah Datar to increase tourism, one of the program is Satu Nagari Satu Event. The target audience of this activity is not only the local and national community but also international tourists, with the aim of preserving culture, supporting community businesses and boosting the local econ…

REPRESENTASI DINASTI POLITIK JELANG PEMILU 2024 PADA COVER STORY MEDIA ONLINE…

Isu dinasti politik menjadi perhatian publik yang semakin kuat menjelang Pemilu 2024, terutama ketika keterlibatan anggota keluarga dalam lingkar kekuasaan semakin tampak nyata. Penelitian ini bertujuan untuk mengungkap representasi dinasti politik melalui visualisasi cover story Majalah Tempo.co edisi Oktober–November 2023. Metode yang digunakan dalam penelitian ini adalah pendekatan kualita…

STRATEGI KOMUNIKASI PUSKESMAS KENTEN LAUT DALAM UPAYA PENCEGAHAN STUNTING MEL…

Program pemberian makanan tambahan (PMT) berbasis lokal merupakan bagian dari upaya pencegahan kasus stunting yang dilaksanakan oleh Puskesmas Kenten Laut untuk menambah asupan energi dan protein serta menjadi sarana edukasi gizi bagi masyarakat. Tujuan penelitian ini untuk mengetahui bagaimana strategi komunikasi yang dilakukan oleh Puskesmas Kenten Laut dalam upaya pencegahan stunting melalui…

ANALISIS SEMIOTIKA KESENJANGAN KELAS SOSIAL PADA FILM THE PLATFORM KARYA GALD…

ABSTRACT Film is a mass media that is used as a means of entertainment and art to be enjoyed by a wide audience. However, films can also be used as a means to convey messages or meaning to certain phenomena to a wide audience. This research aims to find out what message is conveyed in the film The Platform by Galder Gaztellu-urrutia, especially in terms of Social Class Inequality. This research…

STRATEGI KOMUNIKASI PEMASARAN HONOR OF KINGS DALAM MENARIK MINAT UNDUH REMAJA…

4. This study aims to explore how Honor of Kings implements its marketing communication strategy to attract download interest in Palembang City. The object of this research is Honor of Kings, a new entrant in the MOBA (Multiplayer Online Battle Arena) game industry, which requires specific strategies to build brand awareness and attract more users. This research uses a qualitative approach, wit…