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HUBUNGAN SELF-OBJECTIFICATION DAN KEPUASAN HIDUP PADA REMAJA PEREMPUAN PENGGU…
The purpose of this study was to determine the relationship between Self objectification and life satisfaction among female adolescents who are active users of the social media platform Instagram. The hypothesis of this study stated that there is a relationship between self-objectification and life satisfaction among female adolescents who actively use Instagram. The subjects of this study cons…
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- xiv, 147 hlm.; ilus.; tab.; 29 cm.
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- T1862682025
ANALISIS REPRESENTASI FEMINIS PADA AKUN INSTAGRAM @MAGDALENEID
This research departs from the social reality that patriarchal constructions have long positioned women in a subordinate role, causing their voices and representations to be marginalized, including in the media. The purpose of this study is to analyze feminist representation in challenging patriarchal domination through the content of the Instagram account @magdaleneid and to identify the forms…
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- xiii, 139 hlm.; ilus.; tab.; 29 cm.
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- T1861722025
ANALISIS INSTAGRAM KPU PROVINSI SUMATERA SELATAN SEBAGAI MEDIA EDUKASI PEMILU…
The General Election Commission (KPU) of South Sumatra Province is one of the bodies tasked with holding general elections in the province of South Sumatra. Ahead of the 2024 election, as the election organizing body, the South Sumatra Provincial KPU should be tasked with providing election education to the public, one of which is using Instagram. This research aims to find out how to optimize …
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- xix, 213 hlm.; ilus.; 29 cm
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- T1504472024
HIPERREALITAS DALAM FOODSTAGRAMMING: STUDI TENTANG PENGGUNAAN FOTO ORANG LAIN…
Penelitain ini mengkaji hiperrealitas kepalsuan dalam foodstagramming di instagram, khususnya penggunaan foto orang lain untuk repsentasi kuliner. Dengan berkembangnya teknologi informasi dan komunikasi, manusia kina membangun identitas diri secara virtual, seringkali melalui media sosial seperti instagram. Generasi Z, yang sangat akrab dengan teknologi digital, sering memanipulasi foto makanan…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1595702024
ANALISIS WACANA MULTIMODAL PADA KONTEN AKSI KAMISAN DI AKUN INSTAGRAM @AKSIKA…
Analisis Wacana Multimodal adalah metode yang digunakan untuk mempelajari bagaimana wacana disusun dalam teks. Analisis wacana multimodal membantu dalam memahami bagaimana kenyataan diubah menjadi wacana dan diwujudkan melalui berbagai tanda semiotik dalam suatu konteks. Penelitian ini menggunakan metode analisis konten kualitatif yang didukung oleh analisis wacana multimodal model Gunther Kres…
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- xv, 32 hlm.; ilus.; 29 cm
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- T1598002024
PENGARUH PENGGUNAAN INSTAGRAM @PALEMBANG.UPDATE DAN KUALITAS INFORMASI TERHAD…
This study aims to examine the effect of Instagram usage on the account @palembang.update (X₁) and the quality of its information (X₂) on fulfilling followers’ information needs (Y). This research employed a quantitative method by distributing questionnaires to 130 respondents who are followers of the account. Data were analyzed using multiple linear regression. The partial test (t-test) …
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- xv, 173 hlm.; ilus.; tab.; 29 cm.
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- T1848322025
STRATEGI DIGITAL BRANDING PADA AKUN INSTAGRAM @XAVEGAPLG DALAM MEMBANGUN BRAN…
Di era digital, media sosial banyak digunakan oleh lembaga pendidikan untuk membangun citra. Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi digital branding Instagram @xavegaplg dalam membangun brand image SMA Xaverius 3 Palembang. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Teor…
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- xviii, 153 hlm.; ilus.; tab.; 29 cm.
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- T1847372025
STRATEGI IMPRESSION MANAGEMENT PELAKU FLEXING DI MEDIA SOSIAL INSTAGRAM (STUD…
Penelitian ini bertujuan untuk menganalisis Impression Management yang dilakukan oleh influencer yaitu Ibnu Wardani dan Adeline Margaret di Instagram sebagai bentuk representasi diri. Impression Management merupakan upaya seseorang untuk mengendalikan atau memanipulasi persepsi orang lain terhadap kesan dirinya. Penelitian ini fokus kepada peran media sosial khususnya Instagram sebagai platform…
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- xv, 138 hlm.; ilus.; tab.; 29 cm.
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- T1847422025
ANALISIS WACANA KRITIS KONTEN INSTAGRAM @SAMOSIRINDAH TERHADAP CITRA DESTINAS…
This study aims to analyze the formation of the Samosir tourist destination image through promotional content on the Instagram account @samosirindah using Norman Fairclough's Critical Discourse Analysis (CDA) approach. This study is motivated by the rapid development of social media as a means of tourism promotion, with Instagram becoming a primary and effective platform for building destinatio…
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- xv, 119 hlm.; ilus.; tab, 29 cm
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- T1811672025
PERSONAL BRANDING VERREL BRAMASTA MELALUI INSTAGRAM @bramastavrl DALAM KAMPAN…
Penelitian ini bertujuan untuk menganalisis bagaimana Verrel Bramasta membangun personal branding melalui akun Instagram pribadinya (@bramastavrl) dalam konteks kampanye politik menjelang Pemilu 2024. Sebagai seorang public figure muda yang beralih dari dunia hiburan ke ranah politik, Verrel memanfaatkan media sosial, khususnya Instagram, untuk menyampaikan pesan politik, membangun citra diri y…
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- xvi, 155 hlm.; ilus.; tab, 29 cm
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- T1810872025
PENGARUH PROMOSI, KUALITAS PELAYANAN, DAN ELECTRONIC WORD OF MOUTH TERHADAP L…
Social media utilization is an important strategy in business development in the information technology era. Rooftopin Cafe uses social media to maintain relationships with customers; however, its impact on customer loyalty remains uncertain. This study aims to analyze the influence of promotions, service quality, and electronic word of mouth (e-WOM) on customer loyalty, with customers’ satis…
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- xv, 121 hlm.; ilus.; tab.; 29 cm.
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- T1712372025
PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM @PKBMBAROKAHLLG TERHADAP KEBUTUHAN…
The use of social media as a promotional tool is increasingly used in various sectors, including education. PKBM Barokah Lubuklinggau utilizes Instagram as a medium for disseminating information to attract prospective PAUD students. According to the Data Pokok Pendidikan, the number of students at PAUD Barokah is in the 4th position out of 5 PAUDs in West Lubuklinggau District 1. This study aim…
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- xv, 114 hlm.; ilus.; tab.; 29 cm.
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- T1716732025
ANALISIS MANAJEMEN IMPRESI DUTA BUDAYA PALEMBANG ANGKATAN 2023 DI INSTAGRAM S…
Penelitian ini bertujuan untuk menganalisis manajemen impresi yang dilakukan oleh Duta Budaya Palembang angkatan 2023 di Instagram sebagai representasi diri. Manajemen impresi adalah upaya seseorang untuk mengendalikan atau memanipulasi persepsi orang lain terhadap dirinya. Penelitian ini fokus pada peran media sosial, khususnya Instagram, sebagai platform untuk membangun dan mengelola citra di…
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- xviii, 87 hlm.; ilus.; 29 cm
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- T1395982023
KOMODIFIKASI SHARENTING TERHADAP ANAK DALAM PRAKTIK ENDORSEMENT PADA MEDIA SO…
This study examines the commodification of children in the practice of sharenting through promotional uploads (endorsement) on instagram accounts @mazayazada, @mazayaamania, @babyshireenaqila, @adellazahraalvina, @babyzahiraavariella, and @zivannamaira. The study was conducted using descriptive quantitative methods with content analysis techniques (content). Data obtained from observations and …
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- xvii, 113 hlm.; ilus.; 29 cm
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- T1399302023
STRATEGI PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI DAN KOMUNIKASI DI SAVIOU…
This article discusses the strategy of using Instagram as a promotional and communication medium at Saviour Cafe and Resto. The author explains the importance of Instagram as a popular and effective platform for building brand awareness and interacting with customers. This paper uses Chaffey's social media theory and its dimensions refer to Heuer. In this study, the authors highlight the steps …
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- xxvii, 93 hlm.; ilus.; 29 cm
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- T1418252024
STRATEGI PEMANFAATAN INSTAGRAMSEBAGAIMEDIA PROMOSI DAN KOMUNIKASI DI SAVIOURC…
This article discusses the strategy of using Instagram as a promotional and communication medium at Saviour Cafe and Resto. The author explains the importance of Instagram as a popular and effective platform for building brand awareness and interacting with customers. This paper uses Chaffey's social media theory and its dimensions refer to Heuer. In this study, the authors highlight the steps …
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- xxvii, 93 hlm.; ilus.; 29 cm
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- T1418252024
ANALISIS ISI KUANTITATIF PERSONAL BRANDING PENGUSAHASKINCARE MELALUI INSTAGRA…
Personal branding is an effort to build one's thoughts about oneself based on the appearance, attitude or behavior shown to the public. This research aims to determine the form of personal branding of skincare entrepreneurs Melvina Husyanti and Shindy Samuel via Instagram. The theory used in this research is personal branding according to McNally & Speak regarding the three elements that form s…
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- xx, 202 hlm.; ilus.; 29 cm
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- T1427442024
STRATEGI KOMUNIKASI PEMASARAN LIGHT RAIL TRANSIT (LRT) SUMSEL MELALUI MEDIA S…
This study found that the majority of people do not use South Sumatra's Light Rail Transit (LRT) due to limited routes and networks, causing a lack of LRT stations in their neighborhoods. As a result, they prefer other transportation options such as online ojek, angkot, and city buses. However, public interest in using LRT is quite high, as evidenced by the increasing number of passengers each …
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- xiv, 117 hlm.; ilus.; 29 cm
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- T1402332023
PEMANFAATAN INSTAGRAM SEBAGAI SARANA INFORMASI KEGIATAN ANGGOTA DPD RI DAERAH…
ABSTRAK Perkembangan teknologi komunikasi telah menjadikan media sosial, termasuk Instagram, sebagai alat penting bagi masyarakat Indonesia untuk berbagi informasi dan berinteraksi. Penelitian ini dilakukan untuk mengetahui bagaimana pemanfaatan Instagram sebagai sarana informasi kegiatan anggota DPD RI Dapil Sumsel. Teori penelitian ini merujuk pada Government Social Media Communication (Teori…
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- xv, 98 hlm.; ilus.; 29 cm
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- T1406592023
PENGELOLAAN MEDIA SOSIAL INSTAGRAM PADA DINAS KOMUNIKASI DAN INFORMATIKA KOTA…
Research entitled Instagram Social Media Management at the Palembang City Communication and Information Service. This research uses a social media communication model based on the government by Gohar F Khan to find out how the Palembang City Diskominfo Instagram social media is managed in carrying out its duties and functions through Instagram social media. The data collection technique in this…
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- xiii, 90 hlm.; ilus.; 29 cm
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- T1401192023
ANALISIS EMOTIONAL APPEAL DAN RATIONAL APPEAL PADA KONTEN POSTINGAN AKUN INST…
This study aims to analyze the use of Emotional Appeal and Rational Appeal in the content posted on the Instagram account @awkarin. The theory employed in this research includes the concept of Emotional Appeal, which refers to efforts to influence the audience through emotions, and Rational Appeal, which refers to efforts to influence the audience through rational considerations, as proposed by…
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- xv, 99 hlm.; ilus.; 29 cm
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- T1447512024
TREN PARTISIPASI PEMILU MELALUI INSTAGRAM : STRATEGI KPU KOTA PALEMBANG DALAM…
This research discusses Trends in Election Participation via Instagram: Palembang City KPU'sstrategy in increasing political participation in the Presidential and Vice Presidential Electionsthrough Instagram Content. The background to this research is that in the 2014-2019 electionsfor President and Vice President, there was an increase in public participation. The reason thereis an increase in…
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- xv, 107 hlm.; ilus.; 29 cm
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- T1446562024
PRESENTASI DIRI DUTA FISIP UNSRI DI MEDIA SOSIAL INSTAGRAM
This research entitled "Self Presentation of Unsri FISIP Ambassador on Instagram Social Media" which discusses how the self-presentation of active members of Unsri FISIP Ambassador on Instagram based on the concept of Erving Goffman's Dramaturgy theory. This study aims to determine the self-presentation of active members of the Unsri FISIP Ambassador on social media, especially Instagram social…
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- xi, 90 hlm.; ilus.; 29 cm
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- T1400632024
PENGARUH MEDIA SOSIAL INSTAGRAM DI ERA SOCIETY 5.0 TERHADAP INTENSI BERWIRAUS…
College graduates will be faced with life choices, one of which is entrepreneurship. One way to trigger someone to have the intention to become an entrepreneur is to take advantage of technological and internet developments such as social media Instagram. This research aims to find out whether there is an influence of Instagram social media in the era of society 5.0 on the entrepreneurial inten…
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- xvii, 175 hlm.; ilus.; 29 cm
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- T1500222024
UJARAN KEBENCIAN YANG TERDAPAT DALAM MEDIA SOSIAL INSTAGRAM OFFICIALINEWSTV D…
This study aims to describe the form and meaning of illocutionary speech acts and hate speech contained in Officialinewstv Instagram social media and its implications for Indonesian language learning. This research is qualitative research with descriptive methods. The data collection technique in this research is a documentation technique. The results of this study show that there are assertive…
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- xiii, 93 hlm.; ilus.; 29 cm
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- T1389682024
CODE-SWITCHING AND CODE-MIXING USED BY THE STUDENTS OF ENGLISH EDUCATION SRIW…
In this era of globalization, people have the ability to use more than one language. This phenomenon, where people can speak more than one language by switching or mixing more than one language. Many people in society switch or mix their general use of language with their mother tongue, especially communicating on social media with people who understand languages. This study aims to describing …
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- xii, 132 hlm.; ilus.; 29 cm
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- T1140662023
KECENDERUNGAN PERILAKU AGRESIF PADA SISWA PENGGUNA MEDIA SOSIAL DI SMA NEGERI…
Media sosial marak digunakan oleh kalangan remaja seperti Instagram, Tiktok, Youtube, dan sebagainya. Konten informasi yang disediakan media ini bebas diakses dan dilihat remaja baik konten positif maupun negatif, seperti tindak kekerasan. Tontonan ini akan mempengaruhi perilaku remaja dalam kehidupan sehari-hari bahkan dapat menjadi kebiasaan, seperti perilaku kekerasan atau agresif. Penelitia…
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- xvi, 136 hlm.; ilus.; 29 cm
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- T1057792023
PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN ONLINE CUSTOMER REVIEW TERHADAP…
Di era teknologi ini banyak pengusaha umkm contohnya Brosissuka menggunakan social media khususnya instagram untuk memasarkan produk mereka. Instagram juga memungkinkan konsumen memberikan ulasan produk melalui fitur story yang dapat ditambahkan ke sorotan oleh pemilik usaha. Namun belum diketahui apakah pemasaran media sosial dengan instagram dan online customer review di sorotan cerita pada a…
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- xiv, 48 hlm.; ilus.; 29 cm
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- T1309902023
ANALISIS FAKTOR PENERIMAAN MEDIA SOSIAL MILIK PEMERINTAH DI INDONESIA (STUD…
In today's rapidly growing internet era, humans are required to be able to adapt to change, like how to communicate. Courageous communication can be done through social media such as Instagram, Whatsapp, Facebook, etc. Instagram itself is not only used by individuals but by agencies/companies as well. One agency that uses Instagram social media is the Palembang City Tourism Office. Instagram is…
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- xiv, 59 hlm.; ilus.; 29 cm
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- T1047082023
ANALISIS PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP CUSTOMER ENGAGEM…
The COVID-19 pandemic that hit the world made many changes in various fields, one of which is technology. This makes the emergence of new technologies that support people's lives. One of them is an online food delivery service application that can help people's lives during a pandemic. Seeing this, one of the Shopee applications has created its Shopee Food feature. To promote and assist users i…
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- xvi, 83 hlm.; Ilus.; 29 cm
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- T919002023
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