ANALISIS STRATEGI DIGITAL MARKETING PT PERTAMINA PATRA NIAGA REGIONAL SUMBAGS…

Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang diterapkan oleh PT Pertamina Patra Niaga Regional Sumbagsel dalam meningkatkan awareness aplikasi MyPertamina. Latar belakang penelitian didasari oleh perkembangan teknologi digital dan meningkatnya penetrasi internet di Indonesia yang mendorong perusahaan beralih ke media digital, khususnya Instagram. Metode yang digun…

MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS, FIFTH EDITION

Edition

-

ISBN/ISSN

007-048971-8

Collation

xvi, 480 hlm. : ilus. ; 23 cm

Series Title

-

Call Number

658 Gui m

The Marketing Game!, Second Edition

Edition

-

ISBN/ISSN

0-256-17863-1

Collation

xiii, 92 hlm.: ilus., tab.; 26 cm

Series Title

-

Call Number

658 Mas m

Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…

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Marketing 2030

Edition

-

ISBN/ISSN

978-623-266-871-3

Collation

vii, 221 hlm.; 24 cm

Series Title

-

Call Number

658.8 Kar m

PENGARUH PERCEIVED EASE OF USE PENGGUNAAN QRIS TERHADAP KEPUASAN DAN LOYALITA…

The development of digital payment systems in Indonesia has driven the increasing use of the Quick Response Code Indonesian Standard (QRIS) as a non-cash transaction method, particularly in the food and beverage sector. Ease of use is an important factor that influences user experience and acceptance of digital payment technologies. This study aims to analyze the effect of Perceived Ease of Use…

Analysis for Strategic Marketing

Edition

-

ISBN/ISSN

0-321-00198-2

Collation

xiii, 514 p. : ill.; 23 cm

Series Title

-

Call Number

658 Rao a

GLOBAL MARKETING STRATEGY

Edition

-

ISBN/ISSN

0-07-113277-5

Collation

xx, 554 p. : ill. ; 24 cm

Series Title

-

Call Number

658 Dou g

STRATEGIC Marketing, TENTH EDITION

Edition

-

ISBN/ISSN

978-007-132623-0

Collation

xvii, 653 p.: ill.; tab.; 26 cm

Series Title

-

Call Number

658 Cra s

Marketing Strategy: A Decision-Focused Approach, Eighth Edition

Edition

-

ISBN/ISSN

978-1-259-01090-3

Collation

xvi, 368 p. : ill. ; 26 cm

Series Title

-

Call Number

658.81 Wal m

MARKETING STRATEGY, SECOND EDITION

Edition

-

ISBN/ISSN

-

Collation

xxvi, 469 p. : indeks; 25 cm

Series Title

-

Call Number

658 Fer m

Marketing Strategy: PLANNING AND IMPLEMENTATION, 3rd edition

Edition

-

ISBN/ISSN

0-07-116847-8

Collation

xxiii, 393 p. : ill.: 25 cm

Series Title

-

Call Number

658 Wal m

CASES IN Marketing Management, SEVENTH EDITION

Edition

-

ISBN/ISSN

0-256-20464-0

Collation

xiv, 665 p. : ill. ; 24 cm

Series Title

-

Call Number

658 Ber c

Global Marketing, Sixth Edition

Edition

-

ISBN/ISSN

978-013-704-268-5

Collation

621 p.; ill.; 28 cm

Series Title

-

Call Number

658 Kee g

INTERNATIONAL MARKETING, NINTH EDITION

Edition

-

ISBN/ISSN

0-256-20682-1

Collation

xxiii, 772 p. : ill. ; 26 cm

Series Title

-

Call Number

658 Cat i

Your Best Year in Network Marketing

Edition

-

ISBN/ISSN

1-879706-94-6

Collation

xxi, 282 p.; 25 cm

Series Title

-

Call Number

659 Yar y

Service, Quality & Satisfaction, edisi 3

Edition

-

ISBN/ISSN

978-979-29-2785-6

Collation

xxii, 506 hlm., 23 cm

Series Title

-

Call Number

658 Tji s

SATISFACTION: A BEHAVIORAL PERSPECTIVE ON THE CONSUMER

Edition

-

ISBN/ISSN

0-07-115412-4

Collation

xvi, 432 p.; ill., 23 cm

Series Title

-

Call Number

658 Oli s

Global MARKETING: FOREIGN ENTRY, LOCAL MARKETING, & GLOBAL MANAGEMENT, Second…

Edition

-

ISBN/ISSN

0-07-116961-X

Collation

xx, 604 p.: ill.; 28 cm

Series Title

-

Call Number

658 Joh g

International Marketing, TENTH EDITION

Edition

-

ISBN/ISSN

0-07-115673-9

Collation

xxv, 721 p.: 30 cm

Series Title

-

Call Number

658 Cat i

PENGARUH SOCIAL MEDIA MARKETING (SMM) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN P…

This study aims to determine the effect of social media marketing on consumer purchase decision at Converse Palembang Icon retail in Palembang City both simultaneously and partially. This research is quantitative research, using primary data obtained through distributing questionnaires. The sampling method used a non-probability sampling method, with a sample size of 100 respondents. The analys…

Desain Proposal Penelitian Studi Pemasaran

Edition

1

ISBN/ISSN

979-731-634-3

Collation

vi, 162 hlm.; 21 cm

Series Title

-

Call Number

658.83 Sup d

FINANCIAL TIMES MASTERING MARKETING COMPLETE MBA COMPANION IN MARKETING

Edition

-

ISBN/ISSN

979-683-744-7

Collation

ix,437 hlm :ilus ; 30 cm

Series Title

-

Call Number

658.81 Fin f

STRATEGIC MARKETING MANAGEMENT CASES

Edition

5th

ISBN/ISSN

0-256-13689-0

Collation

xvi, 715 p. ; 23,5 cm.

Series Title

-

Call Number

658.8 Cra s

Strategic Marketing, Eighth Edition

Edition

8th

ISBN/ISSN

007-124432-8

Collation

xvii, 726 p.; 26 cm.

Series Title

-

Call Number

658.8 Cra s

STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS, EIGHTH EDITION

Edition

8th

ISBN/ISSN

0-13-649302-5

Collation

vii, 736 p.; 24 cm.

Series Title

-

Call Number

658.8 Ker s

MARKETING STRATEGY: A Decision-Focused Approach

Edition

-

ISBN/ISSN

978-0-07-013155-2

Collation

vii, 368 p.; 26 cm.

Series Title

-

Call Number

658.8 Wal m

Marketing Professional Services: Winning New Business in the Professional Sev…

Edition

-

ISBN/ISSN

0-7506-4127

Collation

xvi, 152 p. : ilus. ; 23 cm

Series Title

-

Call Number

658.3 Roe m

Consumer Behavior : BUYING, HAVING AND BEING, Ninth Edition

Edition

9th

ISBN/ISSN

978-0-13-703496-3

Collation

680 p.; 26 cm.

Series Title

-

Call Number

658.82 Sol c

DESIGN AND MARKETING OF NEW PRODUCTS SECOND EDITION

Edition

2

ISBN/ISSN

0-13-201567-6

Collation

xxvii, 701 p. : ill. ; 23 cm

Series Title

-

Call Number

658.82 Urb d