IMPLEMENTASI DIGITAL MARKETING DALAM MEMBANGUN BRAND AWARENESS (STUDI TERHADA…

This research alms to analyze how Indibiz by Telkom Indonesia South Sumatera Region uses digital marketing to build brand awareness. Digital marketing is a communication strategy that uses digital platforms to reach consumers more effectively. This study focuses on how Indibiz uses channels such as social media, content, SEO, and paid ads to improve brand recognition, especially among small and…

STRATEGI KOMUNIKASI PENGELOLAAN AKUN INSTAGRAM @LANTAS_PALEMBANG DALAM MENGED…

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xiv, 85 hlm.; ilus.; tab, 29 cm

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T1818052025

PENGARUH INTENSITAS MENONTON KONTEN TIKTOK @chris_putraa_ifbbpro TERHADAP MOT…

Edition

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xiii, 90 hlm.; ilus.; tab, 29 cm

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Call Number

T1818032025

IMPLEMENTASI KOMUNIKASI PEMASARAN PEMPEK LALA PALEMBANG DALAM MEMBANGUN BRAND…

ried out by Pempek Lala Palembang in building brand awareness among local and national consumers. The purpose of this study is to determine the marketing communication strategies implemented, the media used, and the supporting factors in forming brand image in the eyes of consumers. The background of this study is based on the tight competition in the regional culinary industry which requires b…

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (…

Penelitian ini menganalisis STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (ENGAGEMENT) AUDIENS : STUDI TERHADAP INSTAGRAM @pusripalembang oleh PT Pupuk Sriwidjaja Palembang dalam meningkatkan keterlibatan (engagement) audiens, menggunakan teori Circular Model of SOME yang terdiri dari empat dimensi: Share, Optimize, Manage, dan Engage. Hasil penelitian menunjukkan …

STRATEGI KOMUNIKASI PARIWISATA DINAS PARIWISATA PEMUDA DAN OLAHRAGA KABUPATEN…

The Tourism Communication Strategy is a step taken by the Dinas Pariwisata Pemuda dan Olahraga of Kabupaten Tanah Datar to increase tourism, one of the program is Satu Nagari Satu Event. The target audience of this activity is not only the local and national community but also international tourists, with the aim of preserving culture, supporting community businesses and boosting the local econ…

REPRESENTASI DINASTI POLITIK JELANG PEMILU 2024 PADA COVER STORY MEDIA ONLINE…

Isu dinasti politik menjadi perhatian publik yang semakin kuat menjelang Pemilu 2024, terutama ketika keterlibatan anggota keluarga dalam lingkar kekuasaan semakin tampak nyata. Penelitian ini bertujuan untuk mengungkap representasi dinasti politik melalui visualisasi cover story Majalah Tempo.co edisi Oktober–November 2023. Metode yang digunakan dalam penelitian ini adalah pendekatan kualita…

STRATEGI KOMUNIKASI PUSKESMAS KENTEN LAUT DALAM UPAYA PENCEGAHAN STUNTING MEL…

Program pemberian makanan tambahan (PMT) berbasis lokal merupakan bagian dari upaya pencegahan kasus stunting yang dilaksanakan oleh Puskesmas Kenten Laut untuk menambah asupan energi dan protein serta menjadi sarana edukasi gizi bagi masyarakat. Tujuan penelitian ini untuk mengetahui bagaimana strategi komunikasi yang dilakukan oleh Puskesmas Kenten Laut dalam upaya pencegahan stunting melalui…

ANALISIS SEMIOTIKA KESENJANGAN KELAS SOSIAL PADA FILM THE PLATFORM KARYA GALD…

ABSTRACT Film is a mass media that is used as a means of entertainment and art to be enjoyed by a wide audience. However, films can also be used as a means to convey messages or meaning to certain phenomena to a wide audience. This research aims to find out what message is conveyed in the film The Platform by Galder Gaztellu-urrutia, especially in terms of Social Class Inequality. This research…

STRATEGI KOMUNIKASI PEMASARAN HONOR OF KINGS DALAM MENARIK MINAT UNDUH REMAJA…

4. This study aims to explore how Honor of Kings implements its marketing communication strategy to attract download interest in Palembang City. The object of this research is Honor of Kings, a new entrant in the MOBA (Multiplayer Online Battle Arena) game industry, which requires specific strategies to build brand awareness and attract more users. This research uses a qualitative approach, wit…

REPRESENTASI KESETIAAN DAN PENGORBANAN PADA FILM JUNE & KOPI: ANALISIS SEMIOT…

This research analyzes the representation of loyalty and sacrifice in the film June & Kopi using Roland Barthes's semiotics with a descriptive qualitative approach that encompasses three layers of meaning: denotation,connotation, and myth. The main focus of the research is how these meanings are generated through visuals, dialogue, and narration, as well as how the film reproduces and deconstru…

REPRESENTASI KRITIK SOSIAL KAUM MARGINAL DALAM FILM AGAK LAEN: ANALISIS SEMIO…

This study aims to analyze the representation of social criticism toward marginalized groups in the film Agak Laen using Roland Barthes’ semiotic analysis. As a form of mass communication, film functions not only as entertainment but also as a powerful medium to express social inequalities and the realities of marginalized communities. This research adopts a qualitative method with Barthes’…

POLA KOMUNIKASI GURU DAN MURID TULI DALAM PROSES BELAJAR MENGAJAR DI SEKOLAH …

Deaf Students have hearing impairments, which create abstacles in interaction and communication during the teaching and learning process. Therefore, teachers must understand the communication patterns needed by deef students in order for them to effectively comprehend the material being delivered. The purpose of this study is to identify the communication patterns that occur between teachers an…

ANALISIS STRATEGI BRAND IMAGE TOKO LINDA KOSMETIK MELALUI INSTAGRAM DAN TIKTO…

sebagian besar dari perusahaan, brand image memiliki peran penting dalam menarik mnat konsumen baru serta menjaga kepercayaan terhadap konsumen lama, serta mendorong kesetiaan dan memberi kepercayaan terhadap produk yang digunakan. penelitian dengan judul "Analisis Strategi Brand Image Toko Linda Kos,etik melalui Instagram dan Tiktok dalam meningkatkan Engagement" ini bertujuan untuk menemukan …

TOPIC MODELLING PEMBERITAAN KASUS KDRT LESTI KEJORA DAN RIZKY BILLAR PADA DET…

This research was conducted to find out what topics exist in the reporting of Lesti Kejora and Rizky Billar's domestic violence cases on online media Detik.com and Tribunnews. The analysis was conducted by comparing two periods, namely before and after Lesti Kejora withdrew the report. With the help of Octoparse and Voyant Tools, the researcher obtained a total of 2,110 news articles written be…

PENGARUH KOMUNIKASI PERSUASIF ORANGTUA TERHADAP MOTIVASI BELAJAR ANAK PADA PE…

This research aims to explain the influence of parents' persuasive communication on children's learning motivation in distance learning. The theory used in this study is the communication persiasive theory developed by Alan H.Monroe (Rakhmat 2020:291) and the learning motivation theory proposed by Hamzah B Uno (2018:23). The research method used is a quantitative method. The population of this …

ANALISIS ISI PESAN PROPAGANDA (ANALISIS ISI PESAN PROPAGANDA PADA PILKADA SER…

Communication messages relate to the process or way of conveying messages. This means that there is a connection between the message or communication content and other elements, such as communication channels and media. Propaganda is a deliberate and systematic effort to shape perceptions, manipulate thoughts, and direct behavior to get the reaction that the propagandist expects. Propaganda som…

STRATEGI KOMUNIKASI KEY OPINION LEADER SPECIALIST DALAM MEMPROMOSIKAN PRODUK …

Penelitian ini bertujuan untuk mengetahui strategi komunikasi KOL Specialist CV Istana Berlian Internasional dalam melakukan kegiatan promosi produk penggemuk badan Wookey Wight di Tiktok. Metode penelitian yang digunakan adalah metode kualitatif, dan merujuk pada teori Chaffey dan Smith (2017), yang memiliki tahapan Situation Analysis, Objectives, Strategy, Tactics, Action dan Control (SOSTAC)…

STRATEGI KOMUNIKASI KEPALA DESA DANAU RATA KAB. MUARA ENIM TERHADAP REMAJA PU…

Strategi komunikasi adalah suatu rencana yang digunakan untuk merubah tingkah laku manusia secara luas dengan mengirimkan strategi atau ppemikiran baru, strategi komunikasi merupakan suatu gabungan dari semua unsur elemen komunikasi seperti pesan, saluran (media), komunikator, penerima pesan serta efek yang dibuat untuk mempengaruhi manusia, sedangkan Putus sekolah dipandang sebagai masalah pen…

STUDI DISONANSI KOGNITIF DALAM PRILAKU MEROKOK MAHASISWI ILMU KOMUNIKASI UNIV…

The phenomenon of increasing prevalence of smoking among young women, especially female students, raises serious concerns considering its negative impacts on health. This study aims to identify and analyze cognitive dissonance experienced by female smokers. The focus of this study is on female Communication Science students at Sriwijaya University who actively smoke and experience cognitive dis…

AKOMODASI KOMUNIKASI MAHASISWA BATAK UNIVERSITAS SRIWIJAYA TERHADAP BUDAYA PA…

Intercultural communication is the process of exchanging messages between individuals from various cultural backgrounds, ethnicities, socio-economic statuses, and a mix of other characteristics. Batak students at Sriwijaya University, who typically have a communication style characterized by high intonation, boldness, and minimal small talk, need to adjust their communication style when interac…

PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM DAN BODY IMAGE TERHADAP KEPERCAYAAN D…

Instagram social media represents the style and values of a teenager who is free to present himself for the public to see. Especially when teenagers view their own body image as not being in the ideal portion, such as bodies that are too fat or too thin, skin that is quite dark, faces that are less attractive, and so on. When a teenage girl is very busy thinking about her physical condition, a …

PENGARUH KOMUNIKASI PERSUASIF CUSTOMER RELATIONSHIP MANAGEMENT BANK BNI CABAN…

his study, entitled "The Influence of Persuasive Communication in Customer Relationship Management at BNI Bank Fatmawati Branch on Emerald Customer Loyalty," aims to examine persuasive communication and customer loyalty at BNI Bank, as well as to determine whether persuasive communication has an influence on customer loyalty. The theoretical framework utilized in this research includes the Pers…

STRATEGI KOMUNIKASI SATUAN PENDIDIKAN NONFORMAL (SPNF) SANGGAR KEGIATAN BELAJ…

Program kesetaraan paket c merupakan bagian pendidikan bersifat non formal yang bertujuan sebagai pengganti pendidikan formal bagi anak yang putus sekolah. Pendidikan kesetaraan paket c ini hadir memberikan kesempatan pendidikan bagi anak yang putus sekolah pada tingkatan SMA untuk mendapatkan kompetesni lulusan yang dianggap setara dengan sekolah formal. salah satu instansi pendidikan yang mem…

PENGARUH TERPAAN IKLAN DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN GOJEK DI …

The coalliquefaction technique used in this research is direct liquefactionof solvent derivatives into DCLyield product, which is an analogy of combining solvent extraction and catalityc liquefaction processes. This method is able to solve the technological problems of processing low-grade coal (lignite) into liquid fuels using materials and materials available in the market and the surrounding…

ENGARUH PESAN PROMOSI DI AKUN TIKTOK @EATSAMBEL TERHADAP MINAT BELI KONSUMEN

This study discusses the influence of promotional messages on the TikTok account @eatsambel on consumer purchase interest. The background of this research is based on the increasing use of Tiktok as a creative and interactive promotional medium. The research question is: “How do promotional messages on TikTok influence consumers’ purchase interest in EatSambel products?” The objective is …

ANALISIS FRAMING PEMBERITAAN PERINGATAN DARURAT (STUDI PADA PORTAL BERITA CNN…

The news coverage of the "Democracy Emergency Warning" by CNNIndonesia.com and Kompas.com was a response to the Constitutional Court Decision No. 60/PUU-XXII/2024 concerning the age limit for regional head candidates. This study aims to analyze how the issue was framed using the Framing theory of William A. Gamson and Andre Modigliani, applying a descriptive qualitative method. The findings rev…

ANALISIS FRAMING BERITA (Studi Komparatif Pemberian Vonis Ultra Petita Ferdy …

In the periodfrom July 2022 to February 2023, the media covered coverage ofthe Bripka J murder trial involving high-ranking police officers; including Ferdy Sambo, the former police chiefofPropam. The reading ofthe verdict by the Chief Justice Wahyu [man Santoso highlighted the urgency of this case which was sensationalized and had the potential to influence public opinion. The purpose of this …

PERTUKARAN KASIH SAYANG (AFFECTION EXCHANGE) GURU TERHADAP SISWA DIFABEL DI S…

This research examines the affection exchange between teachers and students with disabilities at the Lubuklinggau State Special School. The aim of the research was to determine the affection exchange between teachers and students with disabilities at the Lubuklinggau State Special School. Researchers looked more closely at observations at the Lubuklinggau State Special School for disabled child…

REPRESENTASI DISFUNGSI KELUARGA DALAM FILM GARA-GARA WARISAN (ANALISIS SEMIOT…

Film is one of the mass media that is used to convey social reality in society. The phenomenon of dysfunction in the family is often something that is still widely ignored by society, so that without realizing it has created an unhealthy environment in the family which ultimately has an impact on the sustainability of the household. This research is a descriptive qualitative study conducted to …