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REPRESENTASI KESETIAAN DAN PENGORBANAN PADA FILM JUNE & KOPI: ANALISIS SEMIOT…
This research analyzes the representation of loyalty and sacrifice in the film June & Kopi using Roland Barthes's semiotics with a descriptive qualitative approach that encompasses three layers of meaning: denotation,connotation, and myth. The main focus of the research is how these meanings are generated through visuals, dialogue, and narration, as well as how the film reproduces and deconstru…
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- xvii, 128 hlm.; ilus.; tab, 29 cm
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- T1817152025
REPRESENTASI KRITIK SOSIAL KAUM MARGINAL DALAM FILM AGAK LAEN: ANALISIS SEMIO…
This study aims to analyze the representation of social criticism toward marginalized groups in the film Agak Laen using Roland Barthes’ semiotic analysis. As a form of mass communication, film functions not only as entertainment but also as a powerful medium to express social inequalities and the realities of marginalized communities. This research adopts a qualitative method with Barthes’…
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- xv, 126 hlm.; ilus.; tab, 29 cm
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- T1817142025
POLA KOMUNIKASI GURU DAN MURID TULI DALAM PROSES BELAJAR MENGAJAR DI SEKOLAH …
Deaf Students have hearing impairments, which create abstacles in interaction and communication during the teaching and learning process. Therefore, teachers must understand the communication patterns needed by deef students in order for them to effectively comprehend the material being delivered. The purpose of this study is to identify the communication patterns that occur between teachers an…
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- xii, 109 hlm.; ilus.; tab, 29 cm
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- T1815932025
ANALISIS STRATEGI BRAND IMAGE TOKO LINDA KOSMETIK MELALUI INSTAGRAM DAN TIKTO…
sebagian besar dari perusahaan, brand image memiliki peran penting dalam menarik mnat konsumen baru serta menjaga kepercayaan terhadap konsumen lama, serta mendorong kesetiaan dan memberi kepercayaan terhadap produk yang digunakan. penelitian dengan judul "Analisis Strategi Brand Image Toko Linda Kos,etik melalui Instagram dan Tiktok dalam meningkatkan Engagement" ini bertujuan untuk menemukan …
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1578012024
TOPIC MODELLING PEMBERITAAN KASUS KDRT LESTI KEJORA DAN RIZKY BILLAR PADA DET…
This research was conducted to find out what topics exist in the reporting of Lesti Kejora and Rizky Billar's domestic violence cases on online media Detik.com and Tribunnews. The analysis was conducted by comparing two periods, namely before and after Lesti Kejora withdrew the report. With the help of Octoparse and Voyant Tools, the researcher obtained a total of 2,110 news articles written be…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1579562024
PENGARUH KOMUNIKASI PERSUASIF ORANGTUA TERHADAP MOTIVASI BELAJAR ANAK PADA PE…
This research aims to explain the influence of parents' persuasive communication on children's learning motivation in distance learning. The theory used in this study is the communication persiasive theory developed by Alan H.Monroe (Rakhmat 2020:291) and the learning motivation theory proposed by Hamzah B Uno (2018:23). The research method used is a quantitative method. The population of this …
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1579502024
ANALISIS ISI PESAN PROPAGANDA (ANALISIS ISI PESAN PROPAGANDA PADA PILKADA SER…
Communication messages relate to the process or way of conveying messages. This means that there is a connection between the message or communication content and other elements, such as communication channels and media. Propaganda is a deliberate and systematic effort to shape perceptions, manipulate thoughts, and direct behavior to get the reaction that the propagandist expects. Propaganda som…
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- xiii, 94 hlm.; ilus.; 29 cm
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- T1573562024
STRATEGI KOMUNIKASI KEY OPINION LEADER SPECIALIST DALAM MEMPROMOSIKAN PRODUK …
Penelitian ini bertujuan untuk mengetahui strategi komunikasi KOL Specialist CV Istana Berlian Internasional dalam melakukan kegiatan promosi produk penggemuk badan Wookey Wight di Tiktok. Metode penelitian yang digunakan adalah metode kualitatif, dan merujuk pada teori Chaffey dan Smith (2017), yang memiliki tahapan Situation Analysis, Objectives, Strategy, Tactics, Action dan Control (SOSTAC)…
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- ix, 74 hlm.; ilus.; 29 cm
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- T1575322024
STRATEGI KOMUNIKASI KEPALA DESA DANAU RATA KAB. MUARA ENIM TERHADAP REMAJA PU…
Strategi komunikasi adalah suatu rencana yang digunakan untuk merubah tingkah laku manusia secara luas dengan mengirimkan strategi atau ppemikiran baru, strategi komunikasi merupakan suatu gabungan dari semua unsur elemen komunikasi seperti pesan, saluran (media), komunikator, penerima pesan serta efek yang dibuat untuk mempengaruhi manusia, sedangkan Putus sekolah dipandang sebagai masalah pen…
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- xvi, 107 hlm.; ilus.; 29 cm
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- T1576332024
STUDI DISONANSI KOGNITIF DALAM PRILAKU MEROKOK MAHASISWI ILMU KOMUNIKASI UNIV…
The phenomenon of increasing prevalence of smoking among young women, especially female students, raises serious concerns considering its negative impacts on health. This study aims to identify and analyze cognitive dissonance experienced by female smokers. The focus of this study is on female Communication Science students at Sriwijaya University who actively smoke and experience cognitive dis…
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1578762024
AKOMODASI KOMUNIKASI MAHASISWA BATAK UNIVERSITAS SRIWIJAYA TERHADAP BUDAYA PA…
Intercultural communication is the process of exchanging messages between individuals from various cultural backgrounds, ethnicities, socio-economic statuses, and a mix of other characteristics. Batak students at Sriwijaya University, who typically have a communication style characterized by high intonation, boldness, and minimal small talk, need to adjust their communication style when interac…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1576812024
PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM DAN BODY IMAGE TERHADAP KEPERCAYAAN D…
Instagram social media represents the style and values of a teenager who is free to present himself for the public to see. Especially when teenagers view their own body image as not being in the ideal portion, such as bodies that are too fat or too thin, skin that is quite dark, faces that are less attractive, and so on. When a teenage girl is very busy thinking about her physical condition, a …
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1576892024
PENGARUH KOMUNIKASI PERSUASIF CUSTOMER RELATIONSHIP MANAGEMENT BANK BNI CABAN…
his study, entitled "The Influence of Persuasive Communication in Customer Relationship Management at BNI Bank Fatmawati Branch on Emerald Customer Loyalty," aims to examine persuasive communication and customer loyalty at BNI Bank, as well as to determine whether persuasive communication has an influence on customer loyalty. The theoretical framework utilized in this research includes the Pers…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1578562024
STRATEGI KOMUNIKASI SATUAN PENDIDIKAN NONFORMAL (SPNF) SANGGAR KEGIATAN BELAJ…
Program kesetaraan paket c merupakan bagian pendidikan bersifat non formal yang bertujuan sebagai pengganti pendidikan formal bagi anak yang putus sekolah. Pendidikan kesetaraan paket c ini hadir memberikan kesempatan pendidikan bagi anak yang putus sekolah pada tingkatan SMA untuk mendapatkan kompetesni lulusan yang dianggap setara dengan sekolah formal. salah satu instansi pendidikan yang mem…
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- viii, 234 hlm.; ilus.; 29 cm
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- T1584932024
PENGARUH TERPAAN IKLAN DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN GOJEK DI …
The coalliquefaction technique used in this research is direct liquefactionof solvent derivatives into DCLyield product, which is an analogy of combining solvent extraction and catalityc liquefaction processes. This method is able to solve the technological problems of processing low-grade coal (lignite) into liquid fuels using materials and materials available in the market and the surrounding…
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- viii, 234 hlm.; ilus.; 29 cm
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- T1566132024
ENGARUH PESAN PROMOSI DI AKUN TIKTOK @EATSAMBEL TERHADAP MINAT BELI KONSUMEN
This study discusses the influence of promotional messages on the TikTok account @eatsambel on consumer purchase interest. The background of this research is based on the increasing use of Tiktok as a creative and interactive promotional medium. The research question is: “How do promotional messages on TikTok influence consumers’ purchase interest in EatSambel products?” The objective is …
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- xi, 84 hlm.; ilus.; tab, 29 cm
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- T1815422025
ANALISIS FRAMING PEMBERITAAN PERINGATAN DARURAT (STUDI PADA PORTAL BERITA CNN…
The news coverage of the "Democracy Emergency Warning" by CNNIndonesia.com and Kompas.com was a response to the Constitutional Court Decision No. 60/PUU-XXII/2024 concerning the age limit for regional head candidates. This study aims to analyze how the issue was framed using the Framing theory of William A. Gamson and Andre Modigliani, applying a descriptive qualitative method. The findings rev…
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- xii, 84 hlm.; ilus.; tab, 29 cm
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- T1817162025
ANALISIS FRAMING BERITA (Studi Komparatif Pemberian Vonis Ultra Petita Ferdy …
In the periodfrom July 2022 to February 2023, the media covered coverage ofthe Bripka J murder trial involving high-ranking police officers; including Ferdy Sambo, the former police chiefofPropam. The reading ofthe verdict by the Chief Justice Wahyu [man Santoso highlighted the urgency of this case which was sensationalized and had the potential to influence public opinion. The purpose of this …
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- ix, 86 hlm.; ilus.; 29 cm
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- T1564722024
PERTUKARAN KASIH SAYANG (AFFECTION EXCHANGE) GURU TERHADAP SISWA DIFABEL DI S…
This research examines the affection exchange between teachers and students with disabilities at the Lubuklinggau State Special School. The aim of the research was to determine the affection exchange between teachers and students with disabilities at the Lubuklinggau State Special School. Researchers looked more closely at observations at the Lubuklinggau State Special School for disabled child…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1586902024
REPRESENTASI DISFUNGSI KELUARGA DALAM FILM GARA-GARA WARISAN (ANALISIS SEMIOT…
Film is one of the mass media that is used to convey social reality in society. The phenomenon of dysfunction in the family is often something that is still widely ignored by society, so that without realizing it has created an unhealthy environment in the family which ultimately has an impact on the sustainability of the household. This research is a descriptive qualitative study conducted to …
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- xiv, 132 hlm.; ilus.; tab, 29 cm
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- T1564072024
PENGARUH TERPAAN IKLAN DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PROD…
This study aims to examine and explain the effect of advertising exposure and brand ambassadors on purchasing decisions for Scarlett Whitening products. This research uses a qualitative method using Structural Equation Model (SEM) analysis which is processed using the SmartPLS application. Data obtained through distributing questionnaires to 77 respondents from EXO-L Palembang members. The resu…
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- xvii, 109 hlm.; ilus.; tab, 29 cm
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- T1564642024
PENGARUH TERPAAN KONTEN INSTAGRAM DAN KUALITAS INFORMASI @NARASINEWSROOM “P…
The rapid development of social media has transformed how society, especially the younger generation, accesses political information. This study aims to determine the influence of content exposure and information quality from the Instagram account @Narasinewsroom, particularly the “Peringatan Darurat” video, on the political awareness of university students in Palembang City. This research …
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- xvi, 118 hlm.; ilus.; tab, 29 cm
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- T1816032025
KOMODIFIKASI ISLAM DALAM PEMASARAN BRAND FASHION MUSLIM LOKAL (STUDI PADA BRA…
This research aims to determine the Commodification of Islam in Marketing of Local Muslim Fashion Brands (Study on Brand Moslemind). Data collection used qualitative methods by conducting observations, interviews and documentation studies on the five selected informants. This research uses Content Commodification theory from Vincent Moscow (2010) which explains that commodification is a process…
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- xviii, 111 hlm.; ilus.; 29 cm
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- T1580062024
WACANA TERORISME DALAM FILM INDONESIA (ANALISIS WACANA KRITIS FILM ALIF LAM M…
Film is one of the mass media that is highly favored by people, especially young individuals. Furthermore, films now can be easily accessed through their respective smartphones. One such film is Alif Lam Mim, which falls under the dystopian genre. The objective of this research is to investigate the discourse of terrorism within the film Alif Lam Mim (2015) using Teun A. Van Dijk's Discourse An…
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- viii, 234 hlm.; ilus.; 29 cm
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- T1579882024
FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIVITAS IKLAN RADIO GLOBAL 101 FM PADA PE…
This study was conducted to determine how effective radio advertising is on Radio listeners from Global Radio 101 FM towards the perception of Gen-Z listeners in Palembang. This is due to the phenomenon where the market level of advertising spending is decreasing in Indonesia and the high market potential in Gen-Z encourages the need to conduct research on how effective radio advertising broadc…
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- xiv,75 hlm.; ilus.; tab, 29 cm
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- T1816392025
SIMBOL BUDAYA PADA LOGO HALAL TERBITAN BADAN PENYELENGGARA JAMINAN PRODUK HAL…
A Logo is a form of visual communication used to convey messages to the public. The visual design of a logo is often influenced by local cultural symbols. The halal logo plays a vital role for Muslims, serving as a marker that ensures the halal status of a product according to Islamic law. This study aims to identify and analyze the cultural symbols present in the halal logo issued by Badan Pen…
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- xvi, 104 hlm.; ilus.; tab, 29 cm
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- T1566952024
ANALISIS WACANA BERBASIS KORPUS PADA KOMENTAR YOUTUBE CHANNEL KOMPAS TV CUPLI…
The writing is entitled "Corpus-Based Discourse Analysis on Kompas Tv YouTube Channel Comments Video Clip of Megawati Soekarno Putri's Speech at the PDIP National Working Meeting II". This writing aims to analyze the discourse contained in the comments column of a video content that was controversial, namely video footage of Megawati's speech at the PDIP National Working Meeting II using corpus…
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- xvii, 66 hlm.; ilus.; 29 cm
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- T1513382024
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK @DAVIENASKI…
The development of the world of beauty in Indonesia has experienced a significant increase. Technological advances in the digital era currently present many diverse beauty products. The high competition in the world of beauty is a challenge in introducing products to the public. This research aims to find out how Daviena skincare's marketing communication strategy increases product sales to Tik…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1579342024
KOMUNIKASI INTERPERSONAL ATLET DAN PELATIH DALAM MENINGKATKAN PRESTASI PADA K…
This thesis research is entitled ‘Interpersonal Communication between athletes and coaches in improving achievements at the Palembang State Court Taekwondo Club’. This research discusses how interpersonal communication occurs between coaches and athletes in improving achievements at the Palembang state court taekwondo club. The research method used is a descriptive qualitative approach with…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1581802024
POLA KOMUNIKASI KOMUNITAS VESPA SCOOTER OGAN ILIR SUMATERA SELATAN DALAM MEMP…
In an organization, each member has a different way and style of speaking from each other, which is influenced by their cultural background, education and personal experience. The Vespa community, in carrying out its social actions, of course has its own internal organizational communication pattern to encourage all its members to remain active and participate in every activity. This research u…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1581752024
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