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AKOMODASI KOMUNIKASI MAHASISWA BATAK UNIVERSITAS SRIWIJAYA TERHADAP BUDAYA PA…
Intercultural communication is the process of exchanging messages between individuals from various cultural backgrounds, ethnicities, socio-economic statuses, and a mix of other characteristics. Batak students at Sriwijaya University, who typically have a communication style characterized by high intonation, boldness, and minimal small talk, need to adjust their communication style when interac…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1576812024
PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM DAN BODY IMAGE TERHADAP KEPERCAYAAN D…
Instagram social media represents the style and values of a teenager who is free to present himself for the public to see. Especially when teenagers view their own body image as not being in the ideal portion, such as bodies that are too fat or too thin, skin that is quite dark, faces that are less attractive, and so on. When a teenage girl is very busy thinking about her physical condition, a …
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1576892024
PENGARUH KOMUNIKASI PERSUASIF CUSTOMER RELATIONSHIP MANAGEMENT BANK BNI CABAN…
his study, entitled "The Influence of Persuasive Communication in Customer Relationship Management at BNI Bank Fatmawati Branch on Emerald Customer Loyalty," aims to examine persuasive communication and customer loyalty at BNI Bank, as well as to determine whether persuasive communication has an influence on customer loyalty. The theoretical framework utilized in this research includes the Pers…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1578562024
STRATEGI KOMUNIKASI SATUAN PENDIDIKAN NONFORMAL (SPNF) SANGGAR KEGIATAN BELAJ…
Program kesetaraan paket c merupakan bagian pendidikan bersifat non formal yang bertujuan sebagai pengganti pendidikan formal bagi anak yang putus sekolah. Pendidikan kesetaraan paket c ini hadir memberikan kesempatan pendidikan bagi anak yang putus sekolah pada tingkatan SMA untuk mendapatkan kompetesni lulusan yang dianggap setara dengan sekolah formal. salah satu instansi pendidikan yang mem…
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- viii, 234 hlm.; ilus.; 29 cm
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- T1584932024
PENGARUH TERPAAN IKLAN DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN GOJEK DI …
The coalliquefaction technique used in this research is direct liquefactionof solvent derivatives into DCLyield product, which is an analogy of combining solvent extraction and catalityc liquefaction processes. This method is able to solve the technological problems of processing low-grade coal (lignite) into liquid fuels using materials and materials available in the market and the surrounding…
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- viii, 234 hlm.; ilus.; 29 cm
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- T1566132024
ENGARUH PESAN PROMOSI DI AKUN TIKTOK @EATSAMBEL TERHADAP MINAT BELI KONSUMEN
This study discusses the influence of promotional messages on the TikTok account @eatsambel on consumer purchase interest. The background of this research is based on the increasing use of Tiktok as a creative and interactive promotional medium. The research question is: “How do promotional messages on TikTok influence consumers’ purchase interest in EatSambel products?” The objective is …
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- xi, 84 hlm.; ilus.; tab, 29 cm
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- T1815422025
ANALISIS FRAMING PEMBERITAAN PERINGATAN DARURAT (STUDI PADA PORTAL BERITA CNN…
The news coverage of the "Democracy Emergency Warning" by CNNIndonesia.com and Kompas.com was a response to the Constitutional Court Decision No. 60/PUU-XXII/2024 concerning the age limit for regional head candidates. This study aims to analyze how the issue was framed using the Framing theory of William A. Gamson and Andre Modigliani, applying a descriptive qualitative method. The findings rev…
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- xii, 84 hlm.; ilus.; tab, 29 cm
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- T1817162025
ANALISIS FRAMING BERITA (Studi Komparatif Pemberian Vonis Ultra Petita Ferdy …
In the periodfrom July 2022 to February 2023, the media covered coverage ofthe Bripka J murder trial involving high-ranking police officers; including Ferdy Sambo, the former police chiefofPropam. The reading ofthe verdict by the Chief Justice Wahyu [man Santoso highlighted the urgency of this case which was sensationalized and had the potential to influence public opinion. The purpose of this …
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- ix, 86 hlm.; ilus.; 29 cm
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- T1564722024
PERTUKARAN KASIH SAYANG (AFFECTION EXCHANGE) GURU TERHADAP SISWA DIFABEL DI S…
This research examines the affection exchange between teachers and students with disabilities at the Lubuklinggau State Special School. The aim of the research was to determine the affection exchange between teachers and students with disabilities at the Lubuklinggau State Special School. Researchers looked more closely at observations at the Lubuklinggau State Special School for disabled child…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1586902024
REPRESENTASI DISFUNGSI KELUARGA DALAM FILM GARA-GARA WARISAN (ANALISIS SEMIOT…
Film is one of the mass media that is used to convey social reality in society. The phenomenon of dysfunction in the family is often something that is still widely ignored by society, so that without realizing it has created an unhealthy environment in the family which ultimately has an impact on the sustainability of the household. This research is a descriptive qualitative study conducted to …
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- xiv, 132 hlm.; ilus.; tab, 29 cm
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- T1564072024
PENGARUH TERPAAN IKLAN DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PROD…
This study aims to examine and explain the effect of advertising exposure and brand ambassadors on purchasing decisions for Scarlett Whitening products. This research uses a qualitative method using Structural Equation Model (SEM) analysis which is processed using the SmartPLS application. Data obtained through distributing questionnaires to 77 respondents from EXO-L Palembang members. The resu…
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- xvii, 109 hlm.; ilus.; tab, 29 cm
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- T1564642024
PENGARUH TERPAAN KONTEN INSTAGRAM DAN KUALITAS INFORMASI @NARASINEWSROOM “P…
The rapid development of social media has transformed how society, especially the younger generation, accesses political information. This study aims to determine the influence of content exposure and information quality from the Instagram account @Narasinewsroom, particularly the “Peringatan Darurat” video, on the political awareness of university students in Palembang City. This research …
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- xvi, 118 hlm.; ilus.; tab, 29 cm
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- T1816032025
KOMODIFIKASI ISLAM DALAM PEMASARAN BRAND FASHION MUSLIM LOKAL (STUDI PADA BRA…
This research aims to determine the Commodification of Islam in Marketing of Local Muslim Fashion Brands (Study on Brand Moslemind). Data collection used qualitative methods by conducting observations, interviews and documentation studies on the five selected informants. This research uses Content Commodification theory from Vincent Moscow (2010) which explains that commodification is a process…
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- xviii, 111 hlm.; ilus.; 29 cm
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- T1580062024
WACANA TERORISME DALAM FILM INDONESIA (ANALISIS WACANA KRITIS FILM ALIF LAM M…
Film is one of the mass media that is highly favored by people, especially young individuals. Furthermore, films now can be easily accessed through their respective smartphones. One such film is Alif Lam Mim, which falls under the dystopian genre. The objective of this research is to investigate the discourse of terrorism within the film Alif Lam Mim (2015) using Teun A. Van Dijk's Discourse An…
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- viii, 234 hlm.; ilus.; 29 cm
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- T1579882024
FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIVITAS IKLAN RADIO GLOBAL 101 FM PADA PE…
This study was conducted to determine how effective radio advertising is on Radio listeners from Global Radio 101 FM towards the perception of Gen-Z listeners in Palembang. This is due to the phenomenon where the market level of advertising spending is decreasing in Indonesia and the high market potential in Gen-Z encourages the need to conduct research on how effective radio advertising broadc…
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- xiv,75 hlm.; ilus.; tab, 29 cm
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- T1816392025
SIMBOL BUDAYA PADA LOGO HALAL TERBITAN BADAN PENYELENGGARA JAMINAN PRODUK HAL…
A Logo is a form of visual communication used to convey messages to the public. The visual design of a logo is often influenced by local cultural symbols. The halal logo plays a vital role for Muslims, serving as a marker that ensures the halal status of a product according to Islamic law. This study aims to identify and analyze the cultural symbols present in the halal logo issued by Badan Pen…
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- xvi, 104 hlm.; ilus.; tab, 29 cm
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- T1566952024
ANALISIS WACANA BERBASIS KORPUS PADA KOMENTAR YOUTUBE CHANNEL KOMPAS TV CUPLI…
The writing is entitled "Corpus-Based Discourse Analysis on Kompas Tv YouTube Channel Comments Video Clip of Megawati Soekarno Putri's Speech at the PDIP National Working Meeting II". This writing aims to analyze the discourse contained in the comments column of a video content that was controversial, namely video footage of Megawati's speech at the PDIP National Working Meeting II using corpus…
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- xvii, 66 hlm.; ilus.; 29 cm
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- T1513382024
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK @DAVIENASKI…
The development of the world of beauty in Indonesia has experienced a significant increase. Technological advances in the digital era currently present many diverse beauty products. The high competition in the world of beauty is a challenge in introducing products to the public. This research aims to find out how Daviena skincare's marketing communication strategy increases product sales to Tik…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1579342024
KOMUNIKASI INTERPERSONAL ATLET DAN PELATIH DALAM MENINGKATKAN PRESTASI PADA K…
This thesis research is entitled ‘Interpersonal Communication between athletes and coaches in improving achievements at the Palembang State Court Taekwondo Club’. This research discusses how interpersonal communication occurs between coaches and athletes in improving achievements at the Palembang state court taekwondo club. The research method used is a descriptive qualitative approach with…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1581802024
POLA KOMUNIKASI KOMUNITAS VESPA SCOOTER OGAN ILIR SUMATERA SELATAN DALAM MEMP…
In an organization, each member has a different way and style of speaking from each other, which is influenced by their cultural background, education and personal experience. The Vespa community, in carrying out its social actions, of course has its own internal organizational communication pattern to encourage all its members to remain active and participate in every activity. This research u…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1581752024
MOTIF PENGGUNAAN APLIKASI TIKTOK PADA MAHASISWA FISIP PROGRAM STUDI ILMU KOMU…
This research has theoretical and practical benefits. The aim of this research is to determine the motives of Communication Science students at Sriwijaya University FISIP in using the TikTok application. This type of research uses quantitative descriptive research methods. By using the Uses and Gratification theory by McQuail. By distributing individual Communication Science students, FISIP, Sr…
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1581772024
REPRSENTASI BEAUTY PRIVILEGE DALAM DRAMA KOREA MASK GIRL (ANALISIS SEMIOTIKA …
Representations of beauty and beauty privilege in the media often reflect and reinforce existing social structures in society. The Korean drama "Mask Girl" provides a clear picture of how beauty standards affect social dynamics and characterization in the context of modern Korean culture. This study aims to determine how the representation of beauty privilege in the Korean drama Mask Girl. The …
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1581762024
AKOMODASI KOMUNIKASI MASYARAKAT SUKU JAWA, SUKU BALI DAN SUKU BUGIS SEBAGAI U…
Communication accommodation is a person's ability to adjust, modify, and regulate communication behavior towards the culture of other individuals. This behavior is carried out by everyone, including immigrant communities in Sumber Jaya Village which is a multi-ethnic area. There are several problems caused by differences in culture, communication style, and culture. This study aims to see how t…
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- xvi, 112 hlm.; ilus,; tab, 29 cm
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- T1835052025
STRATEGI KOMUNIKASI DINAS PERPUSTAKAAN DAERAH SUMATERA SELATAN DALAM MEMBANGU…
Studi ini dimaksudkan untuk menggambarkan dan menganalisis Strategi komunikasi yang diterapkan oleh Dinas Perpustakaan Daerah Sumatera Selatan guna membangun minat baca di kalangan generasi muda melalui kerja sama dengan Komunitas Buku Buku Linda. Metode yang digunakan adalah metode kualitatif dengan fokus penelitian studi kasus. Informasi dikumpulkan lewat wawancara intensif, observasi, dan do…
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- xiv, 253 hlm.; ilus.; tab, 29 cm
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- T1883782025
PEMBERITAAN METROTVNEWS.COM TERKAIT KEKERABATAN POLITIK DALAM PILPRES 2024: A…
Penelitian ini menganalisis bagaimana MetroTVNews.com membingkai kekerabatan politik dalam Pemilihan Presiden (Pilpres) 2024, khususnya terkait pencalonan Gibran Rakabuming Raka sebagai calon wakil presiden (Cawapres) nomor urut 02. Menggunakan pendekatan analisis framing, penelitian ini mengeksplorasi bagaimana berita-berita yang dipublikasikan oleh MetroTVNews.com. Metode penelitian yang digu…
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- xiii, 126 hlm.; ilus.; 29 cm
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- T1517382024
PENGARUH KAMPANYE PASANGAN CALON PRESIDEN PRABOWO – GIBRAN TERHADAP PERSEPS…
Kampanye politik adalah kegiatan yang dilakukan oleh suatu kelompok yang bersifat persuasif yang dapat mempengaruhi persepsi suatu masyarakat agar dapat memperoleh dukungan dalam pemilihan umum. Pemilu bertujuan menentukan seorang yang akan memimpin suatu negara pada periode tertentu. Kampanye yang dilakukan sangat beragam seperti menggunakan jargon “Gemoy”. Penelitian ini menggunakan model…
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- xix, 112 hlm.: ilus., tab.; 29 cm
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- T1650082024
PENERAPAN KODE ETIK JURNALISTIK PADA BERITA PELECEHAN SEKSUAL TERHADAP ANAK D…
This study has a background of sexual harassment cases that are very common around us, especially cases of harassment experienced by minors. This study aims to see whether tribunnews.com as one of the best online media portals in Indonesia has implemented a journalistic code of ethics in reporting cases of sexual harassment against children that have been selected as 10 news items. This study u…
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1577252024
ANALISIS RESEPSI INTERPRETASI MAHASISWA PADA NILAI FEMINISME DALAM FILM BARBI…
This research aims to analyze the reception of students interpretations of feminist values in the Barbie film. Using descriptive qualitative research methods and Stuart Hall's main theory of reception analysis as well as the supporting theory of Uses and Effect. Data collection techniques include in-depth interviews with students, documentation and also observation. The research results obtaine…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1578802024
ANALISIS ISI PESAN BRANDING KAOS NYENYES DALAM KONTEN INSTAGRAM SEBAGAI MEREK…
The advancement of communication technology marked by the presence of social media such as Instagram is a new form of branding activities that display the visual image of the brand. Kaos Nyenyes is a local clothing brand that actively uses Instagram as its brand communication. This research aims to analyze the content of branding messages on the @kaosnyenyes feed in shaping the characteristics …
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- xv, 32 hlm.; ilus.; 29 cm
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- T1577452024
POLA KOMUNIKASI GURU DALAM PROSES PEMBELAJARAN EKSTRAKULIKULER TARI PADA MURI…
This study was conducted to discuss the communication patterns of teachers in the process of extracurricular dance learning for deaf students at SLB-B Pembina, Palembang City. This study aims to find and determine what communication patterns are applied by teachers in the process of extracurricular dance learning for deaf students based on four patterns, namely the wheel pattern, chain pattern,…
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1578542024
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