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MOTIF PENGGUNAAN APLIKASI TIKTOK PADA MAHASISWA FISIP PROGRAM STUDI ILMU KOMU…
This research has theoretical and practical benefits. The aim of this research is to determine the motives of Communication Science students at Sriwijaya University FISIP in using the TikTok application. This type of research uses quantitative descriptive research methods. By using the Uses and Gratification theory by McQuail. By distributing individual Communication Science students, FISIP, Sr…
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1581772024
REPRSENTASI BEAUTY PRIVILEGE DALAM DRAMA KOREA MASK GIRL (ANALISIS SEMIOTIKA …
Representations of beauty and beauty privilege in the media often reflect and reinforce existing social structures in society. The Korean drama "Mask Girl" provides a clear picture of how beauty standards affect social dynamics and characterization in the context of modern Korean culture. This study aims to determine how the representation of beauty privilege in the Korean drama Mask Girl. The …
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1581762024
AKOMODASI KOMUNIKASI MASYARAKAT SUKU JAWA, SUKU BALI DAN SUKU BUGIS SEBAGAI U…
Communication accommodation is a person's ability to adjust, modify, and regulate communication behavior towards the culture of other individuals. This behavior is carried out by everyone, including immigrant communities in Sumber Jaya Village which is a multi-ethnic area. There are several problems caused by differences in culture, communication style, and culture. This study aims to see how t…
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- xvi, 112 hlm.; ilus,; tab, 29 cm
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- T1835052025
STRATEGI KOMUNIKASI DINAS PERPUSTAKAAN DAERAH SUMATERA SELATAN DALAM MEMBANGU…
Studi ini dimaksudkan untuk menggambarkan dan menganalisis Strategi komunikasi yang diterapkan oleh Dinas Perpustakaan Daerah Sumatera Selatan guna membangun minat baca di kalangan generasi muda melalui kerja sama dengan Komunitas Buku Buku Linda. Metode yang digunakan adalah metode kualitatif dengan fokus penelitian studi kasus. Informasi dikumpulkan lewat wawancara intensif, observasi, dan do…
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- xiv, 253 hlm.; ilus.; tab, 29 cm
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- T1883782025
PEMBERITAAN METROTVNEWS.COM TERKAIT KEKERABATAN POLITIK DALAM PILPRES 2024: A…
Penelitian ini menganalisis bagaimana MetroTVNews.com membingkai kekerabatan politik dalam Pemilihan Presiden (Pilpres) 2024, khususnya terkait pencalonan Gibran Rakabuming Raka sebagai calon wakil presiden (Cawapres) nomor urut 02. Menggunakan pendekatan analisis framing, penelitian ini mengeksplorasi bagaimana berita-berita yang dipublikasikan oleh MetroTVNews.com. Metode penelitian yang digu…
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- xiii, 126 hlm.; ilus.; 29 cm
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- T1517382024
PENGARUH KAMPANYE PASANGAN CALON PRESIDEN PRABOWO – GIBRAN TERHADAP PERSEPS…
Kampanye politik adalah kegiatan yang dilakukan oleh suatu kelompok yang bersifat persuasif yang dapat mempengaruhi persepsi suatu masyarakat agar dapat memperoleh dukungan dalam pemilihan umum. Pemilu bertujuan menentukan seorang yang akan memimpin suatu negara pada periode tertentu. Kampanye yang dilakukan sangat beragam seperti menggunakan jargon “Gemoy”. Penelitian ini menggunakan model…
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- xix, 112 hlm.: ilus., tab.; 29 cm
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- T1650082024
PENERAPAN KODE ETIK JURNALISTIK PADA BERITA PELECEHAN SEKSUAL TERHADAP ANAK D…
This study has a background of sexual harassment cases that are very common around us, especially cases of harassment experienced by minors. This study aims to see whether tribunnews.com as one of the best online media portals in Indonesia has implemented a journalistic code of ethics in reporting cases of sexual harassment against children that have been selected as 10 news items. This study u…
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1577252024
ANALISIS RESEPSI INTERPRETASI MAHASISWA PADA NILAI FEMINISME DALAM FILM BARBI…
This research aims to analyze the reception of students interpretations of feminist values in the Barbie film. Using descriptive qualitative research methods and Stuart Hall's main theory of reception analysis as well as the supporting theory of Uses and Effect. Data collection techniques include in-depth interviews with students, documentation and also observation. The research results obtaine…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1578802024
ANALISIS ISI PESAN BRANDING KAOS NYENYES DALAM KONTEN INSTAGRAM SEBAGAI MEREK…
The advancement of communication technology marked by the presence of social media such as Instagram is a new form of branding activities that display the visual image of the brand. Kaos Nyenyes is a local clothing brand that actively uses Instagram as its brand communication. This research aims to analyze the content of branding messages on the @kaosnyenyes feed in shaping the characteristics …
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- xv, 32 hlm.; ilus.; 29 cm
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- T1577452024
POLA KOMUNIKASI GURU DALAM PROSES PEMBELAJARAN EKSTRAKULIKULER TARI PADA MURI…
This study was conducted to discuss the communication patterns of teachers in the process of extracurricular dance learning for deaf students at SLB-B Pembina, Palembang City. This study aims to find and determine what communication patterns are applied by teachers in the process of extracurricular dance learning for deaf students based on four patterns, namely the wheel pattern, chain pattern,…
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1578542024
ANALISIS MAKNA SIMBOLIK PADA TRADISI LISAN SENJANG DI KECAMATAN SEKAYU KABUPA…
Senjang is an oral tradition and art form from Musi Banyuasin, characterized by the use of rhythm in reciting verses and possessing deep cultural significance. This study aims to uncover the symbolic meanings embedded in the Senjang oral tradition through the semiotic approach of Charles Sanders Peirce, supported by the theory of symbolic interactionism. The Senjang oral tradition serves not on…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1575542024
KOMUNIKASI PERSUASIF KANTOR PELAYANAN PAJAK DALAM MENINGKATKAN KEPATUHAN WAJI…
Senjang is an oral tradition and art form from Musi Banyuasin, characterized by the use of rhythm in reciting verses and possessing deep cultural significance. This study aims to uncover the symbolic meanings embedded in the Senjang oral tradition through the semiotic approach of Charles Sanders Peirce, supported by the theory of symbolic interactionism. The Senjang oral tradition serves not on…
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- xvi, 107 hlm.; ilus.; 29 cm
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- T1577262024
ANALISIS WACANA KRITIS BERBASIS KORPUS IMAGE REPAIR JESSICA WONGSO DALAM KASU…
This study attempts to examine Jessica Wongso's image restoration tactics in online media coverage of the film "Ice Cold: Murder, Coffee, and Jessica Wongso." A Corpus-Assisted Discourse Study was utilized to discover and evaluate the use of William Benoit's proposed picture correction procedures. Data were gathered from numerous internet media publications about the film and incidents involvin…
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1579972024
PENGARUH BRANDING GEMOY PADA IKLAN KAMPANYE CAPRES DAN CAWAPRES PRABOWO-GIBRA…
This study aims to test the effect of gemoy branding on presidential and vice presidential campaign advertisements Prabowo-Gibran on the perception and decision to vote for new voters. The population in this study were all students of Sriwijaya University. The sampling technique used Purpose sampling with a sample size of 100 communication science students at Sriwijaya University. The data anal…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1596502024
PEMAKNAAN MAHASISWA PENDATANG JURUSAN ILMU KOMUNIKASI ANGKATAN 2020 MENGENAI …
Program Studio 42 UHF merupakan program televisi Palembang yang dibuat oleh PALTV. Program ini memperkenalkan bahasa serta budaya keseharian orang Palembang yang dikemas dengan humor menarik bahasa Palembang. Penelitian ini bertujuan untuk menggali pemaknaan mahasiswa pendatang Jurusan Ilmu Komunikasi angkatan 2020 terhadap bahasa humor Palembang yang disajikan dalam program Studio 42 di salura…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1597372024
ANALISIS FRAMING PEMBERITAAN KONFLIK ISRAEL PALESTINA DI MEDIA KOMPAS.COM DAN…
This study aims to determine the differences in framing regarding the analysis of the framing of the Israel-Palestine Conflict News on the Kompas.com and Republika online news portals. The research method used in this study is a qualitative approach. The analysis technique used is the Zhongdang Pan and Gerald M. Kosicki framing analysis with the objects studied being twenty-five news from Kompa…
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- xii, 133 hlm.; ilus.; 29 cm
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- T1597432024
STRATEGI KOMUNIKASI PEMASARAN PADA EVENT FESTIVAL FOODIES PALEMBANG DALAM MEM…
This research aims to find out how marketing communication strategies are implemented at the Festival Foodies Palembang in building brand image. The theory used in this research is the integrated marketing communication theory which consists of five dimensions, namely advertising, personal selling, direct marketing, promotion, public relations and publicity. The methods used in this research ar…
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- xii, 98 hlm.; ilus.; 29 cm
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- T1511052024
PENERAPAN BRAND COMMUNICATION KELUARGA BABA WEDDING ORGANIZER DALAM MENINGKAT…
In the competition to sustain and develop their business, wedding organizers (WOs) had to have a strategy to interact with customers in order to have an edge and win the competition. Keluarga Baba is a WO operating in the city of Palembang that had several distinctive characteristics compared to its competitors. This research examined how Keluarga Baba implemented brand communication to improve…
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- xviii, 132 hlm.; ilus.; 29 cm
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- T1513282024
ANALISIS SEMIOTIKA BUDAYA POPULER PADA INDUSTRI HIBURAN KOREA SELATAN DALAM F…
The Hallyu phenomenon enables the South Korean entertainment industry to spread popular culture South Korea to all corners of the world. Through music, dramas, films, and other cultural products, South Korea has sold its culture by blending traditional and modern elements. Hallyu has also marketed commercial products and South Korean tourism to audiences in various countries. Hallyu is not only…
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- xv, 49 hlm.; ilus.; 29 cm
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- T1513862024
DAMPAK UNFOLLOW MEDIA INSTAGRAM TERHADAP HUBUNGAN INTERPERSONAL PADA KALANGAN…
Penelitian ini berjudul “Dampak Unfollow di Instagram terhadap Hubungan Interpersonal pada Kalangan Gen Z” (Studi pada Mahasiswa Ilmu Komunikasi FISIP Universitas Sriwijaya kampus Palembang) Media sosial, khususnya Instagram, memainkan peran dalam kehidupan Generasi Z (Gen Z) sebagai sarana komunikasi, ekspresi identitas, dan manajemen kesan digital. Salah satu fenomena menarik yang terjadi…
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- xvi, 175 hlm.; ilus.; tab.; 29 cm.
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- T1817012025
ANALISIS SEMIOTIKA ROLAND BARTHES DISKRIMINASI DAN RASIALISME DALAM FILM TENG…
Penelitian ini menganalisis representasi diskriminasi dan rasialisme dalam film Tenggelamnya Kapal Van Der Wijck menggunakan teori semiotika Roland Barthes. Film ini mengangkat konflik sosial yang terjadi akibat sistem budaya Minangkabau yang berbasis matrilineal, yang menempatkan individu dalam stratifikasi sosial tertentu berdasarkan garis keturunan dan status ekonomi. Tokoh utama, Zainuddin,…
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- xiii, 104 hlm.; ilus.; tab.; 29 cm.
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- T1816902025
REPRESENTASI PERILAKU ALTRUISME DALAM FILM LEMANTUN (ANALISIS SEMIOTIKA ROLAN…
This research discusses the representation of altruistic behavior in the film Lemantun. By deconstructing the visual and narrative signs of altruistic behavior represented in the film Lemantun based on Stuart Hall's The Circuit of Culture representation and using Roland Barthes' Semiotic theory which goes through three stages of analysis, namely connotation, denotation and myth to analyze the r…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1578552024
MANAJEMEN PRODUKSI KOMUNITAS FILM PALEMBANG LAYAR TAMAN DALAM PEMBUATAN FILM …
Layar Taman is a learning place for cinematography children in the city of Palembang who is very consistent in making events and films that use elements of Palembang culture. This research aims to find out how production management was carried out by the Palembang Layar Taman film community for the film "Begancang". This research uses the Production Management theory put forward by Tino Saroeng…
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1579022024
PERAN HUMAS PT INDOFOOD CONSUMER BRANDED PRODUCT (CBP) SUKSES MAKMUR DALAM ME…
This study aims to determine the role of Public Relations of PT Indofood Sukses Makmur Tbk in managing public opinion. The problem in this study is how public relations of PT Indofood Sukses Makmur Tbk plays a role in managing public opinion as an effort to maintain the company’s image. The research method used is a qualitative descriptive method and non-participant observation. The results o…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1580082024
ANALISIS HERMENEUTIKA MAKNA MOTIVASI PADA LIRIK LAGU “ZONA NYAMAN” KARYA …
This thesis is entitled "Hermeneutic Analysis of Motivational Meaning in the Lyrics of the Song Zona Nyaman by Fourtwnty". This study aims to determine the motivational message that is intended to be conveyed through the lyrics of the song. The research method used is a qualitative research method with a qualitative descriptive approach. While the analysis technique used is the Schleimarcher He…
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- xvi, 107 hlm.; ilus.; 29 cm
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- T1580782024
MAKNA PERUNDUNGAN SIBER SECARA ANONIM BAGI KORBAN DI TWITTER (STUDI PADA PENG…
K-POP fans are more vulnerable to becoming victims of anonymous cyber- bullying on Twitter. Their understanding of the free world ofsber-fandom to express themselves can invite such cyberbullying attacks. A number of followers of a big fanbase account named @ARMYTEAMIID belonging to Indonesia's most talked-about K-POP artist, BTS, have experienced such bullying. Despite experiencing the same ph…
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- xvi, 103 hlm.; ilus.; 29 cm
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- T1580642024
STRATEGI KOMUKASI PEMASARAN MELALUI MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN…
Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi pemasaran Prepp Studio dalam meningkatkan brand awareness. Fokus dalam penelitian adalah untuk mengetahui komunikasi pemasaran Prepp Studio melalui media sosial berupa Instagram. Metode kualitatif digunakan sebagai desain penelitian sehingga melibatkan teknik observasi, wawancara, dan dokumentasi dalam proses pengumpulan data. D…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1595352024
PENDAMPINGAN DINAS KOPERASI DAN UKM KABUPATEN PALI DALAM BRANDING UMKM SAGARU…
Pendampingan Dinas Koperasi dan UKM sangat berpengaruh dalam branding UMKM Sagarurung di Kabupaten Penukal Abab Lematang Ilir. Mengingat UMKM Sagarurung merupakan icon daerah serta warisan budaya tak benda yang dimiliki oleh Kabupaten Pali, membuat pemerintah daerah dalam hal ini Dinas Kroperasi dan UKM Pali untuk ikut andil dalam pendampingan kepada UMMKM Sagarurung. Melihat urgensi tersebut p…
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- xii, 122 hlm.; ilus.; 29 cm
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- T1591802024
PENGARUH KOMUNIKASI INTERPERSONAL DAN MINAT BELAJAR MAHASISWA UNIVERSITAS SRI…
The change in learning methods from offline to online requires Sriwijaya University students or lecturers to change the way they communicate. This study was used to determine the effect of Interpersonal Communication and Learning Interest of Sriwijaya University Students on the Effectiveness of Using the Zoom Meeting Application in 2023-2024. This study uses three variables, namely Interpersona…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1592192024
DRAMATURGI DALAM IDENTITAS ADIKAH SOEKARMAN PADA AKUN MEDIA SOSIAL @KADIKASOE…
teknologi dan media sosial dengan tingkat popularitas yang tinggi, kadika berfokus pada konten video yang menghibur dan sangat humor, memiliki konsep yang berbeda atau bisa disebut out of the box serta mampu memikat perhatian pengikutnya. Kesuksesan @Kadikasoekarmn dalam menarik perhatian audiens dan membentuk citra humor yang konsisten, namun tetap menghadirkan variasi dalam identitas yang dit…
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- xii, 133 hlm.; ilus.; 29 cm
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- 2407006257
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- T1591562024
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