Self-efficacy is an individual's belief in their ability to successfully perform tasks, overcome obstacles, and achieve desired goals. This study aims to describe the selfefficacy profile of high school guidance and counseling teachers in Ogan Ilir Regency. The research approach used is quantitative with descriptive design. Data were collected using a psychological scale instrument and analyzed…
The beauty industry in Indonesia continues to experience rapid growth. Therefore, companies need to formulate and determine effective strategies to influence consumer purchasing decisions. This study aims to examine the influence of brand ambassadors and electronic word of mouth (e-WOM) on consumer purchasing decisions. Theories used in this research include the VisCAP Model by Rossiter & Percy…
The problem that occurred in this research was that there were students who experienced it sexual harassment, Guidance and Counseling teacher at SMP N 17 Palembang too have never provided sexual harassment prevention services with using booklet media. This research aims to produce a product in the form of booklet media in an effort to prevent sexual harassment that is valid and practical. This …
TikTok is used as a marketing strategy by creating trending videos to attract people's attention. Many influencers are taking advantage of this opportunity by creating trending content such as flexing content. The flexing content carried out by Melvina Husyanti is used as a marketing strategy by showing achievements, wealth and luxury to attract people's attention. This research aims to determi…
Penggunaan ruang angkasa untuk tujuan militer berpotensi mengancam keamanan ruang angkasa dan stabilitas global. Dalam ketentuan Outer Space Treaty 1967 istilah “damai” atau frasa “tujuan damai” belum terdefinisi dengan jelas sehingga berujung pada ambiguitas yang berpotensi memunculkan penyelewengan atau penyalahgunaan ketentuan-ketentuan pada Outer Space Treaty 1967. Penelitian ini me…
Abstract background: This research aims to determine leadership communication patterns in the Protocol and Leadership Communication section in Ogan Ilir Regency, this type of research is descriptive qualitative using communication pattern theory according to Onong Uchjiyana Efendy (2006: 11-14) regarding types of communication patterns, a collection of data collection methods used through inter…
The rapid development of mass media has increasingly made mass media a part of daily life needs. Film or movie is a kind of artificial art that contain messages, constructed in an audiovisual structure, and have the fluent to influence the audience. This research contains the representation of mythology in the film "KKN Di Desa Penari", therefore the theory used as the basis for this research i…
This research aims to analyze audience reception in the documentary film "Ice Cold: Murder, Coffee, and Jessica Wongso". The research method employed is descriptive qualitative research using Stuart Hall's reception analysis, with data collection techniques including in-depth interviews, documentation, and literature review. The focus of this study is on applying Stuart Hall's reception analysi…
Mahasiswa Ilmu Komunikasi memiliki keterkaitan dengan keterbukaan diri. Terdapat pengaruh signifikan antara konsep diri dan keterbukaan diri terhadap kemampuan komunikasi interpersonal mahasiswa. Keterbukaan diri menjadi komponen penting dalam komunikasi interpersonal yang merupakan aspek utama Ilmu Komunikasi. Pada angkatan 2020 yang merasakan dampak dari COVID-19 dimana yang secara umum menga…
This research aims to determine the effect of exposure to advertising and the attraction of myskills on interest in using online learning media for students of FISIP UNSRI Class of 2020. The method used in this research is quantitative, the data in this research was obtained using a questionnaire distribution method which was processed using the IBM SPSS 29 application .Respondents in this rese…
Intercultural communication accommodation is an individual’s ability to modify or adjust their interpersonal aspects in response to multicultural interactions. This ability was demonstrated in the context of intercultural communication, such as at SMAN Sumatera Selatan, a dormitory-based school in Palembang. The dormitory system brings together students from 17 districts in South Sumatera Pro…
The split bill phenomenon on social media X has sparked complex debates regarding gender roles and financial ethics in romantic relationships. This study aims to map public sentiment and language patterns regarding this issue using a mixed-methods sequential explanatory design. The applied approach includes corpus linguistics analysis using Voyant Tools, covering frequency, collocation, and con…
Gurugram, an urban center in India, experiences elevated levels of air pollution as a result of rapid urbanization and intensified industrial operations. Air pollution, responsible for 25% of all deaths in underdeveloped countries, can lead to long-term health conditions such as lung cancer and cardiovascular disease. Precise forecasting of the Air Quality Index (AQI) is crucial for the impleme…
Indonesia is experiencing rapid technological development, especially in the use of the internet and editing platforms such as CapCut. These platforms allow video editing on various devices, but user satisfaction is not always guaranteed due to differences in individual experience. To understand users' opinions and perceptions of CapCut, this study uses Aspect-Based Sentiment Analysis (ABSA) an…
Ojin is the first online transportation application in Indralaya. The potential for user dissatisfaction cannot be dismissed solely based on the application's user count. Therefore, it is essential to assess the Ojin application through methods such as the user experience questionnaire and cognitive walkthrough. This study aims to evaluate user experience and measure the usability level of the …
This research aims to examine the motives of Bumble app users in the city of Palembang. Using a descriptive qualitative research method, data was collected through in-depth interviews, observation, and documentation, then verified using source triangulation and analyzed using the Uses and Gratifications theory. The results show that the motives of Bumble app users in Palembang are quite diverse…
This research aims to determine the level of self-disclosure of students from other regions to their parents through the video call feature in the WhatsApp application at the Faculty of Social and Political Sciences, Communication Science, Universitas Sriwijaya Palembang, using a descriptive qualitative method. Data were collected through in-depth interviews, observations, and documentation, te…
Ordering applications in the food and beverages industry aim to facilitate the ordering process by providing an online platform, The increasing use of mobile applications in the food and beverage industry encourages companies to understand the factors that influence user acceptance. This study aims to determine the level of acceptance of the Kopi Kenangan application using the Unified Theory of…
Knowledge is a valuable asset in organizations that can be effectively utilized through Knowledge Sharing (KS). This study aims to examine the impact of Organizational Culture (OC), Transformational Leadership (TL), and Motivation (MT) on Knowledge Sharing, as well as their effects on Organizational Performance (OP). The data were analyzed using Partial Least Squares-Structural Equation Modelin…
Technological advances in the field of information and communication are growing rapidly, especially in the field of graphic design. Canva, which is one of the graphic design tools designed to meet productivity needs such as pamphlets, posters, flyers, presentations and other editing needs. Media development is not always accompanied by good user satisfaction. This can affect user interest in c…
In this modern era, the use of technology in various fields of life is growing, especially in the financial sector such as digital payments. Digital payments are transactions made via the internet with various forms or electronic payment applications. This research utilizes one of the e-wallet applications, namely the DANA Application. As one of the digital payment applications, DANA's service …
The rapid advancement of information technology has led to an increase in the use of digital communication apps, including Line. However, these applications face various complaints from users, such as inconsistent notifications, confusing interface, and sometimes unstable call quality in addition to high data consumption and frequent advertisements that can distract attention. This study aims t…
Perumda Tirta Musi Palembang merupakan penyedia layanan air bersih yang telah mengadopsi transformasi digital melalui website resmi untuk menyampaikan informasi layanan, tarif, pengaduan, dan pembayaran. Penelitian ini bertujuan untuk mengevaluasi kualitas website Perumda Tirta Musi menggunakan metode WebQual 4.0, yang meliputi tiga dimensi: kualitas kegunaan (usability quality), kualitas infor…
Perkembangan teknologi yang pesat dalam beberapa dekade terakhir telah men-gubah cara kita berinteraksi dengan perangkat digital, termasuk dalam perancangan antarmuka pengguna (User Interface). PT Kilang Pertamina Inter-nasional, sebagai Badan Usaha Milik Negara (BUMN) yang bergerak di bidang pengolahan minyak, telah memanfaatkan teknologi informasi untuk mendukung berbagai operasional perusaha…
Daily Dose of Sunshine is a drama series from South Korea that tells the story of Jung Da-Eun (Park Bo-Young) struggle as a nurse in a neuropsychiatric ward in treating, caring and listening to her patients. This research aims to determine the representation of panic disorder in the Korean drama Daily Dose of Sunshine episode 3 (2023). The data in this research were obtained from observation, d…
City branding menjadi salah satu strategi yang digunakan oleh pemerintah daerah untuk memperkenalkan dan menciptakan citra tertentu sebuah kota. Dinas Pariwisata (Dispar) Kota Palembang mempunyai tanggungjawab dari pemerintah daerah dalam melaksanakan strategi city branding Kota Palembang. Penelitian ini bertujuan untuk melihat bagaimana strategi city branding yang dilakukan oleh Dispar Kota Pa…
ABSTRACT Background: This study aims to determine the effectiveness of employee performance in the Sub-Division of Leadership Communication in preparing coordination and information for events in the Government of Ogan Ilir Regency. This research is motivated by the inconsistent or inadequate job satisfaction among employees. The focus of this study uses the theory of Performance Effectiveness …
This study aims to evaluate the quality of the BNI Mobile Banking application on user satisfaction using the End-User Computing Satisfaction (EUCS) and Importance Performance Analysis (IPA) methods. The EUCS method is used to measure user satisfaction based on five main dimensions, namely content, accuracy, format, ease of use, and timeliness. Meanwhile, IPA is used to analyze application perfo…
Llittle mom is an Indonesian drama webseries that tells the story of the teenage love life of Yuda and Naura who are experiencing ups and downs in their relationship. In this series there are several scenes that show how the domination of a man can be affect for the relationship. This research aims to analyze the male dominance of women through Yuda and Naura’'s relationship in the webseries …