PERSONAL BRANDING VERREL BRAMASTA MELALUI INSTAGRAM @bramastavrl DALAM KAMPAN…

Penelitian ini bertujuan untuk menganalisis bagaimana Verrel Bramasta membangun personal branding melalui akun Instagram pribadinya (@bramastavrl) dalam konteks kampanye politik menjelang Pemilu 2024. Sebagai seorang public figure muda yang beralih dari dunia hiburan ke ranah politik, Verrel memanfaatkan media sosial, khususnya Instagram, untuk menyampaikan pesan politik, membangun citra diri y…

PENGARUH PROMOSI, KUALITAS PELAYANAN, DAN ELECTRONIC WORD OF MOUTH TERHADAP L…

Social media utilization is an important strategy in business development in the information technology era. Rooftopin Cafe uses social media to maintain relationships with customers; however, its impact on customer loyalty remains uncertain. This study aims to analyze the influence of promotions, service quality, and electronic word of mouth (e-WOM) on customer loyalty, with customers’ satis…

PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM @PKBMBAROKAHLLG TERHADAP KEBUTUHAN…

The use of social media as a promotional tool is increasingly used in various sectors, including education. PKBM Barokah Lubuklinggau utilizes Instagram as a medium for disseminating information to attract prospective PAUD students. According to the Data Pokok Pendidikan, the number of students at PAUD Barokah is in the 4th position out of 5 PAUDs in West Lubuklinggau District 1. This study aim…

ANALISIS MANAJEMEN IMPRESI DUTA BUDAYA PALEMBANG ANGKATAN 2023 DI INSTAGRAM S…

Penelitian ini bertujuan untuk menganalisis manajemen impresi yang dilakukan oleh Duta Budaya Palembang angkatan 2023 di Instagram sebagai representasi diri. Manajemen impresi adalah upaya seseorang untuk mengendalikan atau memanipulasi persepsi orang lain terhadap dirinya. Penelitian ini fokus pada peran media sosial, khususnya Instagram, sebagai platform untuk membangun dan mengelola citra di…

KOMODIFIKASI SHARENTING TERHADAP ANAK DALAM PRAKTIK ENDORSEMENT PADA MEDIA SO…

This study examines the commodification of children in the practice of sharenting through promotional uploads (endorsement) on instagram accounts @mazayazada, @mazayaamania, @babyshireenaqila, @adellazahraalvina, @babyzahiraavariella, and @zivannamaira. The study was conducted using descriptive quantitative methods with content analysis techniques (content). Data obtained from observations and …

STRATEGI PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI DAN KOMUNIKASI DI SAVIOU…

This article discusses the strategy of using Instagram as a promotional and communication medium at Saviour Cafe and Resto. The author explains the importance of Instagram as a popular and effective platform for building brand awareness and interacting with customers. This paper uses Chaffey's social media theory and its dimensions refer to Heuer. In this study, the authors highlight the steps …

STRATEGI PEMANFAATAN INSTAGRAMSEBAGAIMEDIA PROMOSI DAN KOMUNIKASI DI SAVIOURC…

This article discusses the strategy of using Instagram as a promotional and communication medium at Saviour Cafe and Resto. The author explains the importance of Instagram as a popular and effective platform for building brand awareness and interacting with customers. This paper uses Chaffey's social media theory and its dimensions refer to Heuer. In this study, the authors highlight the steps …

ANALISIS ISI KUANTITATIF PERSONAL BRANDING PENGUSAHASKINCARE MELALUI INSTAGRA…

Personal branding is an effort to build one's thoughts about oneself based on the appearance, attitude or behavior shown to the public. This research aims to determine the form of personal branding of skincare entrepreneurs Melvina Husyanti and Shindy Samuel via Instagram. The theory used in this research is personal branding according to McNally & Speak regarding the three elements that form s…

STRATEGI KOMUNIKASI PEMASARAN LIGHT RAIL TRANSIT (LRT) SUMSEL MELALUI MEDIA S…

This study found that the majority of people do not use South Sumatra's Light Rail Transit (LRT) due to limited routes and networks, causing a lack of LRT stations in their neighborhoods. As a result, they prefer other transportation options such as online ojek, angkot, and city buses. However, public interest in using LRT is quite high, as evidenced by the increasing number of passengers each …

PEMANFAATAN INSTAGRAM SEBAGAI SARANA INFORMASI KEGIATAN ANGGOTA DPD RI DAERAH…

ABSTRAK Perkembangan teknologi komunikasi telah menjadikan media sosial, termasuk Instagram, sebagai alat penting bagi masyarakat Indonesia untuk berbagi informasi dan berinteraksi. Penelitian ini dilakukan untuk mengetahui bagaimana pemanfaatan Instagram sebagai sarana informasi kegiatan anggota DPD RI Dapil Sumsel. Teori penelitian ini merujuk pada Government Social Media Communication (Teori…

PENGELOLAAN MEDIA SOSIAL INSTAGRAM PADA DINAS KOMUNIKASI DAN INFORMATIKA KOTA…

Research entitled Instagram Social Media Management at the Palembang City Communication and Information Service. This research uses a social media communication model based on the government by Gohar F Khan to find out how the Palembang City Diskominfo Instagram social media is managed in carrying out its duties and functions through Instagram social media. The data collection technique in this…

ANALISIS EMOTIONAL APPEAL DAN RATIONAL APPEAL PADA KONTEN POSTINGAN AKUN INST…

This study aims to analyze the use of Emotional Appeal and Rational Appeal in the content posted on the Instagram account @awkarin. The theory employed in this research includes the concept of Emotional Appeal, which refers to efforts to influence the audience through emotions, and Rational Appeal, which refers to efforts to influence the audience through rational considerations, as proposed by…

TREN PARTISIPASI PEMILU MELALUI INSTAGRAM : STRATEGI KPU KOTA PALEMBANG DALAM…

This research discusses Trends in Election Participation via Instagram: Palembang City KPU'sstrategy in increasing political participation in the Presidential and Vice Presidential Electionsthrough Instagram Content. The background to this research is that in the 2014-2019 electionsfor President and Vice President, there was an increase in public participation. The reason thereis an increase in…

PRESENTASI DIRI DUTA FISIP UNSRI DI MEDIA SOSIAL INSTAGRAM

This research entitled "Self Presentation of Unsri FISIP Ambassador on Instagram Social Media" which discusses how the self-presentation of active members of Unsri FISIP Ambassador on Instagram based on the concept of Erving Goffman's Dramaturgy theory. This study aims to determine the self-presentation of active members of the Unsri FISIP Ambassador on social media, especially Instagram social…

PENGARUH MEDIA SOSIAL INSTAGRAM DI ERA SOCIETY 5.0 TERHADAP INTENSI BERWIRAUS…

College graduates will be faced with life choices, one of which is entrepreneurship. One way to trigger someone to have the intention to become an entrepreneur is to take advantage of technological and internet developments such as social media Instagram. This research aims to find out whether there is an influence of Instagram social media in the era of society 5.0 on the entrepreneurial inten…

UJARAN KEBENCIAN YANG TERDAPAT DALAM MEDIA SOSIAL INSTAGRAM OFFICIALINEWSTV D…

This study aims to describe the form and meaning of illocutionary speech acts and hate speech contained in Officialinewstv Instagram social media and its implications for Indonesian language learning. This research is qualitative research with descriptive methods. The data collection technique in this research is a documentation technique. The results of this study show that there are assertive…

CODE-SWITCHING AND CODE-MIXING USED BY THE STUDENTS OF ENGLISH EDUCATION SRIW…

In this era of globalization, people have the ability to use more than one language. This phenomenon, where people can speak more than one language by switching or mixing more than one language. Many people in society switch or mix their general use of language with their mother tongue, especially communicating on social media with people who understand languages. This study aims to describing …

KECENDERUNGAN PERILAKU AGRESIF PADA SISWA PENGGUNA MEDIA SOSIAL DI SMA NEGERI…

Media sosial marak digunakan oleh kalangan remaja seperti Instagram, Tiktok, Youtube, dan sebagainya. Konten informasi yang disediakan media ini bebas diakses dan dilihat remaja baik konten positif maupun negatif, seperti tindak kekerasan. Tontonan ini akan mempengaruhi perilaku remaja dalam kehidupan sehari-hari bahkan dapat menjadi kebiasaan, seperti perilaku kekerasan atau agresif. Penelitia…

PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN ONLINE CUSTOMER REVIEW TERHADAP…

Di era teknologi ini banyak pengusaha umkm contohnya Brosissuka menggunakan social media khususnya instagram untuk memasarkan produk mereka. Instagram juga memungkinkan konsumen memberikan ulasan produk melalui fitur story yang dapat ditambahkan ke sorotan oleh pemilik usaha. Namun belum diketahui apakah pemasaran media sosial dengan instagram dan online customer review di sorotan cerita pada a…

 ANALISIS FAKTOR PENERIMAAN MEDIA SOSIAL MILIK PEMERINTAH DI INDONESIA (STUD…

In today's rapidly growing internet era, humans are required to be able to adapt to change, like how to communicate. Courageous communication can be done through social media such as Instagram, Whatsapp, Facebook, etc. Instagram itself is not only used by individuals but by agencies/companies as well. One agency that uses Instagram social media is the Palembang City Tourism Office. Instagram is…

ANALISIS PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP CUSTOMER ENGAGEM…

The COVID-19 pandemic that hit the world made many changes in various fields, one of which is technology. This makes the emergence of new technologies that support people's lives. One of them is an online food delivery service application that can help people's lives during a pandemic. Seeing this, one of the Shopee applications has created its Shopee Food feature. To promote and assist users i…

EFEKTIVITAS KOMUNIKASI AKUN INSTAGRAM @KOMINFOPALEMBANG TERHADAP PEMENUHAN KE…

THE EFFECTIVENESS OF COMMUNICATION ON INSTAGRAM @KOMINFOPALEMBANG IN FULFILLING THE INFORMATION NEEDS OF PALEMBANG CITY SOCIETY By Indah Kurniasari 09031381924120 ABSTRACT The Instagram account @kominfopalembang provides government information about the coverage of Palembang city. The purpose of this research is to determine the influence of the communication effectiveness of @kominfopalembang …

INSTAGRAM STORY SEBAGAI MEDIA SELF-DISCLOSURE MAHASISWA BIMBINGAN DAN KONSELI…

Edition

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Collation

xvi, 77 hlm.; ilus.; 29 cm

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Call Number

T1261382023

PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM @BAKOHUMASPALEMBANG.KOMINFO TERHAD…

The Palembang City Public Relations Coordinating Board is one of the government agencies that uses Instagram social media as a publication medium. A big challenge for the Public Relations team that manages Instagram accounts so that the messages conveyed can be well received by followers and the writer is interested in knowing whether the Instagram account @bakohumaspalembang.kominfo has provid…

ANALISIS ISI KUALITATIF DALAM UNGGAHAN KAMPANYE “SAHKAN RUU PKS” (Studi A…

From 2017 to 2019 the data on cases of sexual violence continued to increase. However, the ratification of the Sexual Violence Bill (RUU PKS) as the legal umbrella for sexual violence cases continues to be delayed. This has made the Anti-Violence Against Women Commission (Komnas Perempuan) use social media platforms to create campaign actions to support the push for the ratification of the PKS …

KEPUASAN PENGGUNA YOUTUBE DALAM MENONTON EDUKASI KOSMETIK DAN SKINCARE YANG A…

Kepuasan penggunaan media merupakan imbalan berupa kesenangan dan kelegaan yang dihargai dan diperoleh individu setelah menggunakan media. Kehadiran produk abal-abal ditengah peningkatan tren kecantikan membuat masyarakat membutuhkan edukasi untuk memilih produk kosmetik dan skincare yang aman. Penelitian ini menggunakan metode analisis deskriptif kuantitatif yang bertujuan untuk mengetahui kep…

IMPRESSION MANAGEMENT SELEBGRAM UNIVERSITAS SRIWIJAYA DI MEDIA SOSIAL INSTAGRAM.

Along with the times, Instagram's function now seems to have moved to become a place to fight for the existence of its users, especially among the younger generation. The most highlighted figures in this phenomenon are Selebgram (Instagram Celebrities), Celebgram is those who are successful in being famous through Instagram. Selebgram's life as a famous celebrity on Instagram cannot be separate…

EFEKTIVITAS MEDIA (STUDI TERHADAP AKUN INSTAGRAM @IDDKP SEBAGAI SARANA KAMPAN…

Penelitian in berjudul “Efektivitas Media (Studi Terhadap Akun Instagram @iddkp Sebagai Sarana Kampanye Gerakan Indonesia #DietKantongPlastik)”. Penelitian ini bertujuan untuk mengetahui efektivitas akun Instagram @iddkp sebagai sarana kampanye Gerakan Indonesia #DietKantongPlastik. Teori yang digunakan pada penelitian ini adalah teori AISAS oleh Sugiyama dan Andree (2011). Metode yang digu…

PENGARUH INTENSITAS MELIHAT KONTEN AKUN INSTAGRAM @PROMOPALEMBANG TERHADAP KE…

Perilaku impulsive buying atau pembelian impulsif merupakan suatu tindakan membeli suatu produk maupun jasa yang terjadi tanpa direncanakan. Perilaku tersebut terjadi secara tiba-tiba tanpa mempertimbangkan dan memikirkan konsekuensi yang akan didapat. Penelitian ini bertujuan untuk mengetahui pengaruh intensitas melihat konten akun Instagram @PromoPalembang terhadap kecenderungan impulsive buy…

EFEKTIVITAS AKUN INSTAGRAM @infobnn_prov_sumsel TERHADAP PEMENUHAN KEBUTUHAN …

Social media is used to convey messages from communicators to audiences but in this era of increasingly advanced technological developments, the use of social media is not only for communicating but can also be used as a medium for meeting information needs. Just like the National Narcotics Agency of South Sumatra Province which uses Instagram social media in meeting Followers' information need…