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ANALISIS SEMIOTIKA KESENJANGAN KELAS SOSIAL PADA FILM THE PLATFORM KARYA GALD…
ABSTRACT Film is a mass media that is used as a means of entertainment and art to be enjoyed by a wide audience. However, films can also be used as a means to convey messages or meaning to certain phenomena to a wide audience. This research aims to find out what message is conveyed in the film The Platform by Galder Gaztellu-urrutia, especially in terms of Social Class Inequality. This research…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1578712024
STRATEGI KOMUNIKASI PEMASARAN HONOR OF KINGS DALAM MENARIK MINAT UNDUH REMAJA…
4. This study aims to explore how Honor of Kings implements its marketing communication strategy to attract download interest in Palembang City. The object of this research is Honor of Kings, a new entrant in the MOBA (Multiplayer Online Battle Arena) game industry, which requires specific strategies to build brand awareness and attract more users. This research uses a qualitative approach, wit…
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- xiv, 94 hlm.; ilus.; tab, 29 cm
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- T1817312025
REPRESENTASI KESETIAAN DAN PENGORBANAN PADA FILM JUNE & KOPI: ANALISIS SEMIOT…
This research analyzes the representation of loyalty and sacrifice in the film June & Kopi using Roland Barthes's semiotics with a descriptive qualitative approach that encompasses three layers of meaning: denotation,connotation, and myth. The main focus of the research is how these meanings are generated through visuals, dialogue, and narration, as well as how the film reproduces and deconstru…
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- xvii, 128 hlm.; ilus.; tab, 29 cm
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- T1817152025
REPRESENTASI KRITIK SOSIAL KAUM MARGINAL DALAM FILM AGAK LAEN: ANALISIS SEMIO…
This study aims to analyze the representation of social criticism toward marginalized groups in the film Agak Laen using Roland Barthes’ semiotic analysis. As a form of mass communication, film functions not only as entertainment but also as a powerful medium to express social inequalities and the realities of marginalized communities. This research adopts a qualitative method with Barthes’…
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- xv, 126 hlm.; ilus.; tab, 29 cm
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- T1817142025
POLA KOMUNIKASI GURU DAN MURID TULI DALAM PROSES BELAJAR MENGAJAR DI SEKOLAH …
Deaf Students have hearing impairments, which create abstacles in interaction and communication during the teaching and learning process. Therefore, teachers must understand the communication patterns needed by deef students in order for them to effectively comprehend the material being delivered. The purpose of this study is to identify the communication patterns that occur between teachers an…
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- xii, 109 hlm.; ilus.; tab, 29 cm
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- T1815932025
ANALISIS STRATEGI BRAND IMAGE TOKO LINDA KOSMETIK MELALUI INSTAGRAM DAN TIKTO…
sebagian besar dari perusahaan, brand image memiliki peran penting dalam menarik mnat konsumen baru serta menjaga kepercayaan terhadap konsumen lama, serta mendorong kesetiaan dan memberi kepercayaan terhadap produk yang digunakan. penelitian dengan judul "Analisis Strategi Brand Image Toko Linda Kos,etik melalui Instagram dan Tiktok dalam meningkatkan Engagement" ini bertujuan untuk menemukan …
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1578012024
TOPIC MODELLING PEMBERITAAN KASUS KDRT LESTI KEJORA DAN RIZKY BILLAR PADA DET…
This research was conducted to find out what topics exist in the reporting of Lesti Kejora and Rizky Billar's domestic violence cases on online media Detik.com and Tribunnews. The analysis was conducted by comparing two periods, namely before and after Lesti Kejora withdrew the report. With the help of Octoparse and Voyant Tools, the researcher obtained a total of 2,110 news articles written be…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1579562024
PENGARUH KOMUNIKASI PERSUASIF ORANGTUA TERHADAP MOTIVASI BELAJAR ANAK PADA PE…
This research aims to explain the influence of parents' persuasive communication on children's learning motivation in distance learning. The theory used in this study is the communication persiasive theory developed by Alan H.Monroe (Rakhmat 2020:291) and the learning motivation theory proposed by Hamzah B Uno (2018:23). The research method used is a quantitative method. The population of this …
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1579502024
PENGARUH PENGELUARAN PEMERINTAH, INVESTASI MODAL TETAP, DAN TENAGA KERJA TERH…
Economic growth is a key indicator of a country’s development success, including in the ASEAN-5 (Indonesia, Malaysia, Thailand, Singapore, and the Philippines), which serves as a major economic growth hub in Southeast Asia. This study analyzes the effect of government expenditure, gross fixed capital formation, and labor on economic growth during the period 2000–2023 using secondary data fr…
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- xvi, 103 hlm.; ilus.; tab.; 29 cm
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- T1841432025
PENGARUH LAYANAN BIMBINGAN KELOMPOK TERHADAP KETERAMPILAN KOMUNIKASI INTERPER…
Every student should have high interpersonal communication skills in their life. In their life. The fact is that at SMK Negeri 5 Palembang there are still students who have low interpersonal communication skills. The purpose of group guidance can be as a preventive effort and students can improve their interpersonal communication skills. This research aims to determine the effect of group guida…
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1532152024
KOMPARASI XGBOOST DAN LSTM DALAM PROSES KNOWLEDGE DISCOVERY BERBASIS ANALISIS…
Generative AI has provided real benefits in key sectors of the public sector. However, the rapid expansion of AI assistant services also raises concerns about whether newly released products can consistently meet user expectations, especially as negative experiences are increasingly expressed through public reviews. Its positive impacts encourage competitive rivalry among AI assistant product d…
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- xvii, 94 hlm.; ilus.; tab.; 29 cm.
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- T1894212025
INTEGRASI ANALISIS SENTIMEN DAN FRAMEWORK CSI-IPA UNTUK PENGEMBANGAN PRODUK A…
This study integrates Aspect-Based Sentiment Analysis with Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) to determine priority development features in digital service applications in the telecommunications sector. A total of 10,000 MyIM3 user reviews were analyzed using Fine-Tuned IndoBert with 93% accuracy, then negative sentiment was mapped into several topics us…
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- xvi, 88 hlm.; ilus.; tab.; 29 cm.
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- T1894122025
PENGUKURAN KESIAPAN ADOPSI TEKNOLOGI INFORMASI SISTEM PENGELOLAAN ASET DESA (…
MEASURING THE READINESS TO ADOPT THE VILLAGE ASSET MANAGEMENT SYSTEM (SIPADES) INFORMATION TECHNOLOGY IN EAST OGAN KOMERING ULU REGENCY USING THE COMMUNITY READINESS MODEL By Nur Annisa Basulina 09031182227022 ABSTRACT Village asset management is an important aspect in improving the accuracy and transparency of village administration. To support this process, the Village Asset Management System…
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- xv, 105 hlm.; ilus.; tab.; 29 cm.
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- T1895692025
PENGUKURAN TINGKAT KESIAPAN ADOPSI TEKNOLOGI SISTEM INFORMASI LEARNING MANAGE…
The implementation of a Learning Management System (LMS) in schools is important to help improve teacher performance and to determine the level of teacher readiness before implementation begins. This study provides a sufficient basis for schools to plan the effective implementation of LMS. This study aims to determine the extent to which teachers at SDN 2 Betung are ready and accept the use of …
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- xvi, 77 hlm.; ilus.; tab.; 29 cm.
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- T1895712025
PENGUKURAN KUALITAS PENGALAMAN PENGGUNA APLIKASI MYPERTAMINA DENGAN PENDEKATA…
The rapid growth of digital public services highlights the importance of applications with high usability to support effective user interaction. MyPertamina, a platform for fuel payments and subsidy services, has received various user complaints related to navigation clarity, registration procedures, and overall usage flow. This study aims to evaluate the user experience quality of the MyPertam…
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- xv, 67 hlm.; ilus.; tab.; 29 cm.
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- T1894932025
MODEL MARKOV CHAIN SEBAGAI METODE ANALISIS PENGHEMATAN ENERGI PADA PERANGKAT …
Smart farming applies Internet of Things (IoT) technology in modern agriculture to enhance efficiency and operational effectiveness. However, continuous operation of IoT devices often results in high energy consumption. This study aims to analyze and optimize energy usage of IoT devices using the Markov Chain model. Five key devices were monitored over four weeks: aerator, LED lamp, power head,…
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- xvi, 152 hlm.; ilus.; tab.; 29 cm.
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- T1894512025
PERBANDINGAN NAÏVE BAYES, SVM, K-NN, DECISION TREE DAN RANDOM FOREST PADA AN…
The increasing use of digital banking applications has led to the need for a deeper understanding of user perceptions, especially through aspect-based sentiment analysis. This study aims to classify the sentiment of SeaBank app users by focusing on four main aspects: learnability, efficiency, technical issues or errors, and satisfaction. Review data totaling 1,971 comments were collected from t…
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- xvi, 104 hlm.; ilus.; tab.; 29 cm.
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- T1895492025
ANALISIS KINERJA YOLO, FASTER R-CNN, DAN DETR UNTUK DETEKSI OTOMATIS ALAT PEL…
Automated monitoring of Personal Protective Equipment (PPE) is crucial for enhancing safety in high-risk environments like construction sites, yet selecting the optimal detection model requires careful evaluation of accuracy versus efficiency trade-offs. This study presents a comparative performance analysis across distinct object detection paradigms represented by YOLO (YOLOv8, YOLOv11n), Fast…
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- xiv, 71 hlm.; ilus.; tab.; 29 cm.
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- T1894752025
ANALISIS PENERIMAAN PENGGUNA APLIKASI BIBIT PADA GENERASI Z MENGGUNAKAN MODEL…
Bibit is a widely used digital investment application among Generation Z, offering mutual funds, stocks, and bonds through features such as Robo Advisor and Bibit Plus. As digital investment adoption grows, understanding the factors that influence Gen Z’s acceptance of Bibit becomes increasingly important. This study applies the Extending UTAUT2 model, which includes Performance Expectancy, E…
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- xv, 128 hlm.; ilus.; tab.; 29 cm.
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- T1894722025
ANALISIS ISI PESAN PROPAGANDA (ANALISIS ISI PESAN PROPAGANDA PADA PILKADA SER…
Communication messages relate to the process or way of conveying messages. This means that there is a connection between the message or communication content and other elements, such as communication channels and media. Propaganda is a deliberate and systematic effort to shape perceptions, manipulate thoughts, and direct behavior to get the reaction that the propagandist expects. Propaganda som…
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- xiii, 94 hlm.; ilus.; 29 cm
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- T1573562024
STRATEGI KOMUNIKASI KEY OPINION LEADER SPECIALIST DALAM MEMPROMOSIKAN PRODUK …
Penelitian ini bertujuan untuk mengetahui strategi komunikasi KOL Specialist CV Istana Berlian Internasional dalam melakukan kegiatan promosi produk penggemuk badan Wookey Wight di Tiktok. Metode penelitian yang digunakan adalah metode kualitatif, dan merujuk pada teori Chaffey dan Smith (2017), yang memiliki tahapan Situation Analysis, Objectives, Strategy, Tactics, Action dan Control (SOSTAC)…
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- ix, 74 hlm.; ilus.; 29 cm
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- T1575322024
STRATEGI KOMUNIKASI KEPALA DESA DANAU RATA KAB. MUARA ENIM TERHADAP REMAJA PU…
Strategi komunikasi adalah suatu rencana yang digunakan untuk merubah tingkah laku manusia secara luas dengan mengirimkan strategi atau ppemikiran baru, strategi komunikasi merupakan suatu gabungan dari semua unsur elemen komunikasi seperti pesan, saluran (media), komunikator, penerima pesan serta efek yang dibuat untuk mempengaruhi manusia, sedangkan Putus sekolah dipandang sebagai masalah pen…
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- xvi, 107 hlm.; ilus.; 29 cm
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- T1576332024
GERAKAN PENCEGAHAN KEKERASAN SEKSUAL MELALUI PLATFORM INSTAGRAM PADA AKUN @_p…
Penelitian ini bertujuan untuk mengkaji strategi gerakan pencegahan kekerasan seksual yang dilakukan oleh akun Instagram @perempuan sebagai bentuk aktivisme digital dalam masyarakat yang masih dipengaruhi oleh budaya patriarki. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam, dokumentasi, dan analisis isi t…
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- xviii, 127 hlm.; ilus.; tab.; 29 cm
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- T1843172025
STRATEGI ADAPTASI PENGUSAHA THRIFTING DI KOTA JAMBI DALAM MENGHADAPI LARANGAN…
This study examines the adaptation strategies implemented by thrift entrepreneurs in Jambi City in response to the ban on imported second-hand clothing. This ban has triggered significant changes in the local market, forcing entrepreneurs to seek innovative ways to maintain and enhance their competitive advantage. The study identifies various strategies including anticipating market changes, ad…
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- xvi, 107 hlm.; ilus.; 29 cm
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- T1578572024
PERILAKU KONSUMTIF AKIBAT KONTEN “RACUN TIKTOK” (STUDI PADA MAHASISWA PRO…
driving factors behind such behavior among International Relations students at Sriwijaya University, Palembang Campus, as a result of “TikTok Poison” content. The study employs a descriptive qualitative method with a case study research strategy. Data were collected through observation, interviews with 11 informants, and documentation. The theoretical framework used in this study is Jean Ba…
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- xv, 109 hlm.; ilus.; tab.; 29 cm.
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- T1842912025
STUDI DISONANSI KOGNITIF DALAM PRILAKU MEROKOK MAHASISWI ILMU KOMUNIKASI UNIV…
The phenomenon of increasing prevalence of smoking among young women, especially female students, raises serious concerns considering its negative impacts on health. This study aims to identify and analyze cognitive dissonance experienced by female smokers. The focus of this study is on female Communication Science students at Sriwijaya University who actively smoke and experience cognitive dis…
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1578762024
PENGUKURAN KESIAPAN ADOPSI TEKNOLOGI INFORMASI (IT ADOPTION) PADA MASYARAKAT …
The development of information technology has great potential to improve the effectiveness and productivity of the agricultural sector; however, its success largely depends on the readiness of its users, particularly farmers in rural areas. This study aims to measure the level of information technology adoption readiness among the farmers of Gelebak Dalam Village, Rambutan District, Banyuasin R…
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- xvi, 77 hlm.; ilus.; tab.; 29 cm.
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- T1894322025
PERANCANGAN DAN IMPLEMENTASI APLIKASI BERBASIS WEBSITE PADA LABARATORIUM KLIN…
In today's modern era, the development of information technology is increasingly sophisticated and fast, no less in the medical world, technology is vert much needed, At the Al-Suaibah clinic, in managing daily operations, the As-Suaibah Clinic faces several challenges, including data management, patient medical record management, Therefore a patient data collection and reporting system was bui…
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1533552024
AKOMODASI KOMUNIKASI MAHASISWA BATAK UNIVERSITAS SRIWIJAYA TERHADAP BUDAYA PA…
Intercultural communication is the process of exchanging messages between individuals from various cultural backgrounds, ethnicities, socio-economic statuses, and a mix of other characteristics. Batak students at Sriwijaya University, who typically have a communication style characterized by high intonation, boldness, and minimal small talk, need to adjust their communication style when interac…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1576812024
PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM DAN BODY IMAGE TERHADAP KEPERCAYAAN D…
Instagram social media represents the style and values of a teenager who is free to present himself for the public to see. Especially when teenagers view their own body image as not being in the ideal portion, such as bodies that are too fat or too thin, skin that is quite dark, faces that are less attractive, and so on. When a teenage girl is very busy thinking about her physical condition, a …
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1576892024
Computer Science, Information & General Works 
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