Marketing strategies have changed rapidly, especially in the beauty industry, which increasingly relies on digital platforms to attract customers. The emergence of skincare brands founded by celebrities, such as Rhode Skin, is an interesting phenomenon. However, there has been little research on how this affects customer purchase intent. Kotler & Keller's Integrated Marketing Communication (IMC…
Self-disclosure refers to a form of personal openness that involves the sharing of experiences, emotions, and private information with others. In the context of social media, self-disclosure develops through the use of alter accounts that allow users to adopt identities different from their real ones, commonly associated with anonymity. Platform X (Twitter) serves as a digital space that facili…
The design of the E-Sport Center in Jakarta is conceptualized as an integrated facility that unites a large-capacity main arena, professional training center, and supporting areas such as cafes and fitness centers. The project emphasizes modern architecture adaptive to the tropical climate along with robust digital infrastructure that is energy-efficient. The primary design focus lies in acoust…
Perumusan Rencana Pembangunan Jangka Panjang Daerah Provinsi Sumatera Selatan Tahun 2025–2045 masih menghadapi sejumlah tantangan dalam penerapan Evidence-Based Policy, antara lain evaluasi program pembangunan pada periode sebelumnya yang belum dilakukan secara mendalam, keterbatasan ketersediaan data daerah untuk mendukung indikator pembangunan nasional, serta stagnasi dan ketimpangan Indeks…
This study aims to analyze the role of organizational communication dynamics in the formation of hustle culture at Katakanlah Creative Agency. The research adopts a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews, observation, and documentation. The findings indicate that fast-paced, responsive, and digitally mediated communication pat…
Tingkat Pengangguran Terbuka (TPT) Kota Palembang meskipun menunjukkan tren penurunan, masih menjadi yang tertinggi di Provinsi Sumatera Selatan, sementara Tingkat Partisipasi Angkatan Kerja (TPAK) justru mengalami penurunan dan menjadi yang terendah. Kondisi tersebut menimbulkan pertanyaan mengenai sejauh mana Program Job Fair yang diselenggarakan oleh Dinas Tenaga Kerja Kota Palembang mampu b…
Pantai Burong Mandi adalah sebuah pantai yang berada di Desa Wisata Kecamatan Damar Kabupaten Belitung Timur. Potensi pariwisata yang dimiliki merupakan kawasan yang sangat menarik. Sayangnya, pada awal tahun 2023 terjadi abrasi yang cukup merusak fasilitas infrastruktur sepanjang Pantai, baik bangunan fasilitas umum maupun individu Masyarakat. Abrasi yang terjadi membuat garis Pantai berubah l…
This research aims to determine and analyze the influence of the physical work environment, work motivation, and work discipline on the performance of employees at PT PLN IP UPDK Keramasan ULPL Keramasan. The population of this study comprises all 126 employees of PT PLN IP UPDK Keramasan ULPL Keramasan. The analysis technique used is multiple linear regression, with hypothesis testing employin…
This study is aimed at developing membranes made from Polyvinylidene Fluoride (PVDF) modified with the addition of Silver Nitrate (AgNO₃). The membranes are expected to possess robust mechanical properties, optimal surface morphology, high filtration performance, and resistance to fouling. The membranes are fabricated using the phase inversion method, where PVDF solution at varying concentrat…
This research aimed to develop Musi Banyuasin local culture-based narrative texts as reading materials for eighth-grade students of SMP Negeri 6 Babat Supat. The study was conducted to address the lack of culturally relevant English materials and to promote students’ reading comprehension and cultural awareness. The research applied the Development research design proposed by Akker (1999) and…
This research aimed to develop an Indigenous Knowledge-Based Ecoliteracy Book to facilitate deep learning in English Language Teaching for eighth-grade students. The study was conducted to address the lack of contextual, culturally relevant, and environmentally oriented English learning materials, particularly in remote and low-resource areas. This study used design research with the ADDIE mode…
The availability of clean water is a pressing global issue, driving the development of membrane technology as a promising water purification solution. Polyethersulfone (PES) was chosen for filtration membranes due to its superior mechanical properties, thermal stability, and chemical resistance. However, the performance of PES membranes is limited by challenges such as fouling, uneven pore dist…
This study is motivated by the absence of a clear mechanism for determining the minimum funding allocation for the Community Development and Empowerment Program (PPM) within coal mining companies, particularly in Lahat Regency. Existing regulations, specifically the Decree of the Minister of Energy and Mineral Resources No. 1824 K/30/MEM/2018, merely mandate the inclusion of PPM costs in compan…
Pencemaran lingkungan oleh logam berat merupakan masalah besar yang tidak hanya berdampak pada makhluk hidup, tapi juga mengganggu keseimbangan ekosistem. Sebagai bahan pencemar yang tidak dapat dihancurkan atau dimusnahkan, logam berat sangat berbahaya karena akumulasi di alam dan dalam tubuh organisme. Adsorpsi merupakan metode pengolahan alternatif untuk air limbah dalam menghilangkan logam …
This research focuses on the design and testing of a household wastewater filter that aims to convert domestic wastewater into potable water through the application of multi-stage filtration and disinfection technology based on Polyvinylidene Fluoride (PVDF) membranes. The background of the research is based on the increasing need for clean water, limited access to potable water, and high level…
The development of the automotive and aerospace industries is driving demand for lightweight materials such as aluminum alloys. In Indonesia, aluminum demand reaches 1.2 million tons per year, but 56% is still met by imports (ESDM, 2024). Aluminum waste, such as cans and spare parts, can pollute the environment. Aluminum recycling is a solution to reduce waste and dependence on imports, as well…
Student mental health in academic settings is a critical factor in determining the success of higher education. Various studies have demonstrated the high prevalence of mental disorders, such as anxiety and depression, which reach 41% and 33.6% globally, respectively. The extremely low ratio of professional psychologists, especially in Indonesia, creates a significant service gap, requiring ada…
The growth of the Android ecosystem in Indonesia has increased the complexity of cybersecurity threats, particularly through the spread of malicious APK files disguised as legitimate applications. Attack methods such as fake digital invitations containing banking malware, as well as the use of obfuscation, polymorphism, and dynamic behavior manipulation techniques, have rendered signature-based…
This study investigated the integration of educational technology in an English as a Foreign Language (EFL) classroom at SMA Negeri 19 Palembang. The objectives of the study were to identify the types of educational technologies used by English teachers and students, explore the reasons for their use, and examine the benefits and challenges experienced in technology-enhanced English teaching an…
This study investigates the ecological resilience of English teachers as they navigate institutional and social challenges in a private English course in Palembang, Indonesia. Grounded in Bronfenbrenner's Ecological Systems Theory, the research examines how teachers maintain their professional commitment and well-being through the interplay between personal, institutional, and social systems. U…
Produksi biochar merupakan salah satu pendekatan pengelolaan limbah biomassa yang banyak digunakan melalui proses pirolisis dan berpotensi dimanfaatkan sebagai amandemen tanah. Limbah kulit kayu Eucalyptus pellita yang digunakan dalam penelitian ini diperoleh dari industri pulp dan kertas di Muara Enim, Sumatera Selatan, Indonesia, digunakan sebagai bahan baku. Biochar diproduksi melalui proses…
Indonesia merupakan negara yang memiliki perairan diatas 50% dan penduduknya banyak yang menggantungkan hidup sebagai nelayan. Perkembangan teknologi yang pesat salah satunya Internet of Things (IoT) dan pembelajaran mesin memberikan pengaruh pengembangan dalam membantu memberikan keputusan. Dari beberapa penelitian terdahulu diperoleh beberapa isu yaitu: (i) Kualitas air, (ii) Hasil produksi, …
Kebakaran hutan merupakan bencana lingkungan dengan dampak ekologis, ekonomi, dan sosial yang signifikan secara global. Sistem deteksi konvensional berbasis visual (kamera) dan sensor asap memiliki keterbatasan dalam hal cakupan area, latensi deteksi, akurasi dalam kondisi lingkungan kompleks, dan ketergantungan pada infrastruktur komunikasi yang memadai. Penelitian ini mengusulkan pendekatan i…
Penelitian ini mengangkat kasus PHK sepihak yang dialami oleh ABK PT. Pertamina (Persero) tanpa mengikuti prosedur yang diatur dalam Pasal 151 dan Pasal 155 Undang-Undang Ketenagakerjaan. Dalam kasus ini, PHK dilakukan tanpa prosedur yang sah, sehingga memicu ketidakpastian hukum dan berdampak pada kesejahteraan ABK. Oleh karena itu, diperlukan mekanisme perlindungan hukum yang lebih jelas untu…
The classification of articles into several categories has been done using the Naive Bayes method, with an F1-score result of 98% on balanced data based on titles and abstracts. The results show a high level of classification accuracy, with a processing time of less than 60 minutes. Similarity detection between articles was carried out using the Cosine Similarity method, and a similarity score …
The evolution of technology roles attracted cyber security threats not only compromise stable technology but also cause significant financial loss for organizations and individuals. As a result, organizations must create and implement a comprehensive cybersecurity strategy to minimize further loss. The founding of a cybersecurity surveillance center is one of the optimal adopted strategies, kno…