Penelitian ini bertujuan untuk mengetahui strategi komunikasi KOL Specialist CV Istana Berlian Internasional dalam melakukan kegiatan promosi produk penggemuk badan Wookey Wight di Tiktok. Metode penelitian yang digunakan adalah metode kualitatif, dan merujuk pada teori Chaffey dan Smith (2017), yang memiliki tahapan Situation Analysis, Objectives, Strategy, Tactics, Action dan Control (SOSTAC)…
Strategi komunikasi adalah suatu rencana yang digunakan untuk merubah tingkah laku manusia secara luas dengan mengirimkan strategi atau ppemikiran baru, strategi komunikasi merupakan suatu gabungan dari semua unsur elemen komunikasi seperti pesan, saluran (media), komunikator, penerima pesan serta efek yang dibuat untuk mempengaruhi manusia, sedangkan Putus sekolah dipandang sebagai masalah pen…
Penelitian ini bertujuan untuk mengkaji strategi gerakan pencegahan kekerasan seksual yang dilakukan oleh akun Instagram @perempuan sebagai bentuk aktivisme digital dalam masyarakat yang masih dipengaruhi oleh budaya patriarki. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam, dokumentasi, dan analisis isi t…
This study examines the adaptation strategies implemented by thrift entrepreneurs in Jambi City in response to the ban on imported second-hand clothing. This ban has triggered significant changes in the local market, forcing entrepreneurs to seek innovative ways to maintain and enhance their competitive advantage. The study identifies various strategies including anticipating market changes, ad…
driving factors behind such behavior among International Relations students at Sriwijaya University, Palembang Campus, as a result of “TikTok Poison” content. The study employs a descriptive qualitative method with a case study research strategy. Data were collected through observation, interviews with 11 informants, and documentation. The theoretical framework used in this study is Jean Ba…
The phenomenon of increasing prevalence of smoking among young women, especially female students, raises serious concerns considering its negative impacts on health. This study aims to identify and analyze cognitive dissonance experienced by female smokers. The focus of this study is on female Communication Science students at Sriwijaya University who actively smoke and experience cognitive dis…
The development of information technology has great potential to improve the effectiveness and productivity of the agricultural sector; however, its success largely depends on the readiness of its users, particularly farmers in rural areas. This study aims to measure the level of information technology adoption readiness among the farmers of Gelebak Dalam Village, Rambutan District, Banyuasin R…
In today's modern era, the development of information technology is increasingly sophisticated and fast, no less in the medical world, technology is vert much needed, At the Al-Suaibah clinic, in managing daily operations, the As-Suaibah Clinic faces several challenges, including data management, patient medical record management, Therefore a patient data collection and reporting system was bui…
Intercultural communication is the process of exchanging messages between individuals from various cultural backgrounds, ethnicities, socio-economic statuses, and a mix of other characteristics. Batak students at Sriwijaya University, who typically have a communication style characterized by high intonation, boldness, and minimal small talk, need to adjust their communication style when interac…
Instagram social media represents the style and values of a teenager who is free to present himself for the public to see. Especially when teenagers view their own body image as not being in the ideal portion, such as bodies that are too fat or too thin, skin that is quite dark, faces that are less attractive, and so on. When a teenage girl is very busy thinking about her physical condition, a …
his study, entitled "The Influence of Persuasive Communication in Customer Relationship Management at BNI Bank Fatmawati Branch on Emerald Customer Loyalty," aims to examine persuasive communication and customer loyalty at BNI Bank, as well as to determine whether persuasive communication has an influence on customer loyalty. The theoretical framework utilized in this research includes the Pers…
Self-assertiveness is the expression of a positive attitude in a way that is assertive or honest and able to defend their personal rights without offending others. Students who are assertive are able to be confident, express their opinions and be honest. If students cannot be assertive, they tend to be harmed by their friends. Students who cannot be assertive cannot express their personal right…
Dalam era digital yang semakin canggih, keterlibatan masyarakat di media sosial pemerintah menjadi sangat penting. Tingkat kepercayaan masyarakat terhadap pemerintah memengaruhi partisipasi mereka, di mana kepercayaan yang rendah dapat mengakibatkan penurunan partisipasi dan keengganan untuk menerima informasi dari pemerintah. Penelitian ini bertujuan untuk mengevaluasi faktor-faktor yang mempe…
Self-medication can affect the fetus and mother and can cause adverse effects on the fetus including malformations/teratogenicity (birth defects), fetal development toxicity, low birth weight, premature birth, respiratory problems, and death. Based on a preliminary survey conducted on 30 samples, 22 samples or around 73% of pregnant women had taken non-prescription drugs during their pregnancy.…
Program kesetaraan paket c merupakan bagian pendidikan bersifat non formal yang bertujuan sebagai pengganti pendidikan formal bagi anak yang putus sekolah. Pendidikan kesetaraan paket c ini hadir memberikan kesempatan pendidikan bagi anak yang putus sekolah pada tingkatan SMA untuk mendapatkan kompetesni lulusan yang dianggap setara dengan sekolah formal. salah satu instansi pendidikan yang mem…
The coalliquefaction technique used in this research is direct liquefactionof solvent derivatives into DCLyield product, which is an analogy of combining solvent extraction and catalityc liquefaction processes. This method is able to solve the technological problems of processing low-grade coal (lignite) into liquid fuels using materials and materials available in the market and the surrounding…
This study discusses the influence of promotional messages on the TikTok account @eatsambel on consumer purchase interest. The background of this research is based on the increasing use of Tiktok as a creative and interactive promotional medium. The research question is: “How do promotional messages on TikTok influence consumers’ purchase interest in EatSambel products?” The objective is …
The news coverage of the "Democracy Emergency Warning" by CNNIndonesia.com and Kompas.com was a response to the Constitutional Court Decision No. 60/PUU-XXII/2024 concerning the age limit for regional head candidates. This study aims to analyze how the issue was framed using the Framing theory of William A. Gamson and Andre Modigliani, applying a descriptive qualitative method. The findings rev…
CHANIA ANGELA ZAMRI. Application of Edible Coating Cassava Starch (Manihot esculenta) and Chitosan on the Characteristics of Eco-Straws from Purun Tikus (Eleocharis dulcis) (Supervisor SITI HANGGITA, R.J., S.TP., M.Si., Ph.D.) Edible coating is a natural coating that is directly formed on the surface of the product and can be eaten because it is made from natural ingredients with the aim of ext…
This research aims to determine the durability of anti-fly and anti-bacterial bioactive compounds from 20% lemongrass (Cymbopogon citratus) extract and 1% chitosan during storage of salted fish. This research was carried out in an experimental laboratory using 5 treatment levels and 3 repetitions, namely F0: Salted Fish without 20% lemongrass extract and 1% chitosan as Control; F1: First day of…
YUSRIL IZA MAHENDRA. The Effect of Using Tapioca Flour on the Physical and Sensory Characteristics of Rawa Taro Tuber Analog Rice (Cyrtosperma merkusii) (Supervised by SITI HANGGITA R.J). Analog rice is a type of rice made from non-rice food ingredients, with a shape resembling rice grains. Analog rice is made from local ingredients such as cereals, corn and tubers. One type of tuber that can b…
YUDHA WIRA, Effectivene of Drying Lotus Seeds (Nelumbo nucifera) Using a Food Dehydrator (Supervised By SHERLY RIDHOWATI N.I.). This research aims to determine the effectiveness of the time and temperature used for drying in a food dehydrator on the characteristics of lotus seeds (Nelumbo nucifera) in order to produce high quality dried lotus seeds. This research method was carried out experime…
The nutritional problem of school-aged children in Indonesia is currently a dual nutritional problem, namely undernutrition and overnutrition. Lack of knowledge and attitudes can cause nutritional problems that affect nutritional status. Providing nutrition education through the Gizi Go Board Game and Posters is an effort to increase school children's knowledge and attitudes about the contents …
Jelly candy is a soft-textured candy made from sugar as the main component, along with water or plant fruit juice and gelling agents. The candy consists mainly of sugar, thus allowing red sugar from the nipa palm (Nypa fruticans wurmb) to be used as the main raw material. This study aims to determine the best formulation for the application of nipa palm sugar in producing jelly candy. The resea…
DINI FEBRIANTI, Anti-Obesity Efectiveness Water Lettuce (Pistia Stratiotes) Plant Extract In Obesity Rat (Supervisor: SABRI SUDIRMAN) This study aims to determine the effect of water lettuce (Pistia stratiotes) plant extract on body weight, fat tissue, cholesterol and triglycerides in obese rats. This research was conducted in laboratory experiment. This research will be carried out in laborato…
Judul Asli : PUBLIC RELATIONS
In the periodfrom July 2022 to February 2023, the media covered coverage ofthe Bripka J murder trial involving high-ranking police officers; including Ferdy Sambo, the former police chiefofPropam. The reading ofthe verdict by the Chief Justice Wahyu [man Santoso highlighted the urgency of this case which was sensationalized and had the potential to influence public opinion. The purpose of this …
Hypertension is a non-communicable disease that requires long-term management, including adherence to a hypertension diet. However, patients' attitudes toward dietary management remain suboptimal due to educational approaches that are often unengaging and difficult to understand. Animated video media represent an interactive educational alternative with the potential to improve patients' attitu…
Micro enterprises are one of the crucial sectors in Indonesia's economy, yet many have not fully embraced digital technology, especially for product ordering and catalog management. This study aims to design a mobile application as a product catalog and ordering platform for Warung Layyan, a micro business in Palembang, using the User Centered Design (UCD) approach. The UCD method ensures that …