The development of the world of beauty in Indonesia has experienced a significant increase. Technological advances in the digital era currently present many diverse beauty products. The high competition in the world of beauty is a challenge in introducing products to the public. This research aims to find out how Daviena skincare's marketing communication strategy increases product sales to Tik…
Studi ini dimaksudkan untuk menggambarkan dan menganalisis Strategi komunikasi yang diterapkan oleh Dinas Perpustakaan Daerah Sumatera Selatan guna membangun minat baca di kalangan generasi muda melalui kerja sama dengan Komunitas Buku Buku Linda. Metode yang digunakan adalah metode kualitatif dengan fokus penelitian studi kasus. Informasi dikumpulkan lewat wawancara intensif, observasi, dan do…
This research is motivated by the enormous role of leaders in determining the progress or decline of an organization. Based on the regional apparatus level, the results of the internal SAKIP evaluation carried out by the Inspectorate in 2019, 2020 and 2021, the Kesbangpol Agency, only achieved a B grade. Looking at the results of the existing performance evaluation, leaders are certainly requir…
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In the competition to sustain and develop their business, wedding organizers (WOs) had to have a strategy to interact with customers in order to have an edge and win the competition. Keluarga Baba is a WO operating in the city of Palembang that had several distinctive characteristics compared to its competitors. This research examined how Keluarga Baba implemented brand communication to improve…
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