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PENGARUH SOSIAL MEDIA TERHADAP KEPUTUSAN KONSUMEN PADA PEMBELIAN PRODUK MELON…
The advancement of digital technology has transformed the marketing approach of agricultural products, including hydroponic melons. The objectives of this study are: (1) To describe the consumer decision-making process in purchasing hydroponic melons at The Zafarm Palembang; and (2) To analyze the factors that influence consumer purchasing decisions through social media. This research employed …
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- xvii, 97 hlm.; ilus.; tab.; 29 cm.
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- T1763322025
PENGARUH PROGRAM DESA MANDIRI PEDULI GAMBUT TERHADAP PENINGKATAN PENDAPATAN P…
The Peat Care Independent Village Program (DMPG) is an initiative aimed at improving the sustainability of peatlands while enhancing the livelihoods of surrounding communities. This study aims to (1) identify the characteristics of rubber farmers in Prambatan Village, Abab Subdistrict, Penukal Abab Lematang Ilir Regency, (2) analyze the effect of the DMPG program on the income of rubber farmers…
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- xiv, 104 hlm.; ilus.; tab.; 29 cm.
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- T1763482025
WILLINGNESS TO PAY PETANI TERHADAP TEKNOLOGI USAHATANI PADI PADA LAHAN IRIGAS…
This study aims to analyze the use of agricultural technology in rice farming in Sumber Tani Village, Buay Madang Timur District, OKU Timur Regency, to determine farmers' Willingness to Pay (WTP) for rice farming technology on irrigated land, and to identify the factors influencing their WTP. The data used in this study include primary data obtained through interviews and questionnaires, as wel…
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- xiv, 110 hlm.; ilus.; tab.; 29 cm.
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- T1762612025
STRATEGI PENINGKATAN PRODUKTIVITAS KELAPA SAWIT PETANI SWADAYA DI DESA PETALI…
Palm oil has very high potential with quite large demand nationally. Increasing the productivity of independent smallholder oil palm has an impact on household income. Household income has an impact on household expenditure which can measure the level of farmer welfare. This research will be conducted in Petaling Jaya Village, Mendo Barat District, Bangka Regency, Bangka Belitung Islands Provin…
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- xvii, 123 hlm.; ilus.; tab.; 29 cm.
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- T1765882025
ANALISIS EFISIENSI PEMASARAN PADI DI KELURAHAN SEI SELINCAH KECAMATAN KALIDON…
This study aims to identify the marketing channels, marketing functions, and marketing efficiency of rice commodities in Sei Selincah Sub-district, Kalidoni District, Palembang City. The research employed a descriptive qualitative method with data collected through observation, interviews, and documentation. The results showed two marketing channel patterns: Marketing Channel I, from farmers to…
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- xvii, 97 hlm.; ilus.; tab.; 29 cm.
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- T1761202025
ANALISIS EFISIENSI SALURAN PEMASARAN DAN FUNGSI PEMASARAN KOPI ROBUSTA DI DES…
This study aims to analyze the efficiency of marketing channels and marketing functions of Robusta coffee in Pagardewa Village, Muaradua Kisam Sub-district, Ogan Komering Ulu Selatan Regency. The research employed a survey method with both qualitative descriptive and quantitative approaches. Sampling techniques included simple random sampling for farmers and snowball sampling for marketing inst…
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- xiii, 80 hlm.; ilus.; tab.; 29 cm.
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- T1761162025
PENGGUNAAN FAKTOR PRODUKSI DAN PENDAPATAN PENANGKARAN BENIH PADI DI DESA BUMI…
The use of production factors is key in increasing production and income of rice seed breeder farmers. This research aims to analyze the use of production factors and their influence on the production of rice seed breeding in Bumi Agung, Lempuing District, Ogan Komering Ilir Regency. The research was conducted in February 2025 involving 60 breeder farmers as respondents. Data were collected thr…
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- xii, 116 hlm.; ilus.; tab.; 29 cm.
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- T1762862025
ANALISIS PENGARUH MODAL SOSIAL TERHADAP PRODUKTIVITAS USAHATANI PADI PADA LAH…
Analysis of the Role of Social Capital on the Productivity Level of Rice Farming on Tidal Land in Panca Mukti Village, Muara Telang District, Banyuasin Regency. The study aims to determine the level of social capital of farmers in Panca Mukti village and whether social capital has an influence on rice productivity. The research method used survey method. The data collection method used observat…
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- xv, 141 hlm.; ilus.; tab.; 29 cm.
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- T1762512025
ANALISIS KELAYAKAN USAHATANI PADI ORGANIK DI DESA SUMBER SUKO KECAMATAN BELIT…
Assessing the income received by agricultural farmers, it amounts to Rp101,122,138 per year. Determining the amount of revenue obtained, namely Rp127,993,703 per year. Using criteria for the feasibility of agricultural business, such as NPV amounting to Rp265,904,560, IRR of 77.8%, Net B/C of 3.47, Gross B/C of 1.12, Break Even Point unit of 15,067,813, and Break Even Point in Rupiah of Rp2,153…
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- xix, 109 hlm.; Ilus.; 29 cm
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- T1411552024
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PETANI MELAKUKAN ATAU TIDAK MELAKUKA…
The agricultural sector plays a crucial role in the overall national economy because many Indonesians support their livelihoods by working in the agricultural sector. The agricultural sector consists of food crops, plantations, forestry, fisheries, and livestock. The plantation sector is one of the sub-sectors that is actively pursued. One of the crops in the plantation sub-sector that is widel…
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- xvi, 87hlm.; Ilus.; 29 cm
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- T1411672024
ANALISIS PERMINTAAN PANGAN HEWANI DI PROVINSI SUMATERA SELATAN
Animal food is one of the primary needs because it contains nutrients that are needed by the human body. The level of animal food consumption in a region is often associated with the socioeconomic conditions of the people in that region. This study aims to (1) Analyze the trend of animal food demand in South Sumatra Province, and (2) Analyze the factors that influence animal food demand in Sout…
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- xix, 109 hlm.; Ilus.; 29 cm
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- T1411522024
STRATEGI PENGEMBANGAN AGROWISATA TEKNO 44 DI DESA GELEBAK DALAM KECAMATAN RAM…
The purpose of this reseach were to: 1) Analyze the potential of Gelebak Dalam for the Tekno 44 agrotourism development plan 2) Analyze community perceptions of the development of Tekno 44 agrotourism in Gelebak Dalam Village 3) Formulate a strategy for developing Tekno 44 agrotourism in Gelebak Dalam Village, Banyuasin Regency. This research was conducted in Gelebak Dalam Village, Banyuasin Re…
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- xvi, 105 hlm.; ilus.; 29 cm
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- T1406572024
ANALISIS SALURAN DAN EFISIENSI PEMASARAN IKAN DI PAMPANGAN DARI PERAIRAN LEBA…
The potential of the lowland rice fields owned by Penyandingan Village is always utilized by the surronding population for rice farming. This agricultural activity is supported by the use of agricultural machinery technology that can enhance farmer’s productivity and income. The objectivies of this research are (1) To describe the reasons farmers use or do not use agricultural machinery, (2) …
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- xvi, 106 hlm.; ilus.; 29 cm
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- T1399362024
ANALISIS SALURAN DAN EFISIENSI PEMASARAN IKAN DI PAMPANGAN DARI PERAIRAN LEBA…
The aim of this research is to identify the structure of fish marketing channels in the waters of Lebak Jungkal Village and evaluate the efficiency of marketing channels and be able to measure the level of efficiency in marketing channels, including transportation costs, storage costs, promotion costs, and other factors that influence fish marketing efficiency in that area. Based on the results…
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- xv, 199 hlm.; Ilus.; 29 cm
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- T1399582024
ANALISIS MANAJEMEN PEMUPUKAN DAN TINGKAT PRODUKTIVITAS KELAPA SAWIT KPKS SUKA…
The high level of oil palm productivity was influenced by many factors, one of which is fertilization. The objectives of this research are (1) To find out how palm oil fertilization is managed in KPKS Suka Makmur, Suka Damai Baru Village, Sungai Lilin District, Musi Banyuasin Regency, (2) To analyze the level of palm oil FFB production in KPKS Suka Makmur, Suka Damai Baru Village Sungai Lilin D…
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- xv, 199 hlm.; Ilus.; 29 cm
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- T1401792024
ANALISIS HARGA POKOK DAN NILAI TAMBAH OLAHAN UDANG MENJADI PRODUK KERUPUK DI …
The objectives of this research are (1) to study the production process and marketing system of shrimp crackers in Sungsang I Village, Banyuasin II District, Banyuasin Regency, (2) to calculate the cost of shrimp crackers in Sungsang I Village, Banyuasin II District, Banyuasin Regency, and (3) to calculate the profit or added value after processingshrimp into cracker products. This research was…
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- xv, 199 hlm.; Ilus.; 29 cm
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- T1401622024
ANALISIS NILAI TAMBAH DAN STRATEGI PENGEMBANGAN KOPERASI PRODUSEN PENGOLAHAN …
The objectives of this research are (1) To describe the pineapple leaf waste processing process in Prabumulih City. (2) Analyze the added value of the pineapple leaf waste processing business in Prabumulih City. (3) Analyze the development strategy of pineapple leaf waste processing producer cooperatives in Prabumulih City. Data collection was carried out in October 2023. The research method wa…
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- xx, 137 hlm.; ilus.; tab.; 29 cm
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- T1400172024
ANALISIS KEBERADAAN PABRIK GULA CINTA MANIS TERHADAP KESEJAHTERAAN MASYARAKAT…
The existence of the Cinta Manis Sugar Factory had impacted the surrounding community, influencing both community perception and the level of welfare. The objectives of this research were (1) to analyze the perceptions of the people of Talang Tengah Darat Village, Lubuk Keliat District regarding the existence of the Cinta Manis Sugar Factory. (2) to analyze the level of welfare of the people of…
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- xv, 91 hlm.; ilus.; 29 cm
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- T1400212024
PERSEPSI GENERASI MUDA TERHADAP PROFESI PETANI PASCA ALIH FUNGSI LAHAN PERTAN…
Persepsi generasi muda terhadap profesi petani pasca alih fungsi lahan pertanian menjadi pertambangan batubara adalah bagaimana generasi muda memandang, menilai, dan memahami profesi petani berdasarkan pengalaman dan pengetahuan mereka setelah terjadi alih fungsi lahan. Tujuan penelitian ini adalah (1) menganalisis persepsi generasi muda terhadap profesi petani pasca alih fungsi lahan pertanian…
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- xx, 105 hlm.; ilus.; 29 cm
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- T1399842024
ANALISIS KOMPARATIF PENDAPATAN DAN NILAI TAMBAH USAHA PENGGILINGAN PADI ORGAN…
The purpose of this research are: (1) To describe the process and system of processing dry harvested grain into organic and inorganic rice in Sumber Suko Village, Belitang District, East OKU Regency. (2) Analyzing the income comparison between organic rice milling and conventional rice milling in Sumber Suko Village, Belitang Subdistrict, Eastern OKU Regency. (3) Analyzing the comparison of add…
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- xiv, 112 hlm.; ilus.; 29 cm
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- T1399612024
EFISIENSI SALURAN PEMASARAN BAHAN OLAHAN KARET RAKYAT DI DESA KRANI JAYA KECA…
The objectives of this research are (1) to provide description of the rubber marketing channels in Krani Jaya Village, (2) to analyze the profit margins of rubber in Krani Jaya Village, and (3) to analyze the efficiency in the rubber marketing channels in Krani Jaya Village. This research was conducted from October 2023 to November 2023 in Krani Jaya Village. The research method used was a surv…
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- xviii, 94 hlm.; Ilus.; 29 cm
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- T1397192024
DETERMINAN CURAHAN TENAGA KERJA USAHATANI PADI TERAPUNG RAWA LEBAK BERBASIS K…
Labor allocation refers to the amount of labor used in farming activities. Local wisdom is a cultural practice adapted to regional conditions, such as floating seedbed techniques, which accommodate the water conditions around agricultural land. This study aims to: (1) Determine the amount of labor allocation in floating rice farming in the Lebak swamp of Ulak Aurstanding Village, South Pemuluta…
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- xv, 95 hlm.; ilus.; tab.; 29 cm.
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- T1760432025
PERSEPSI PETANI KELAPA SAWIT ANGGOTA KPKS SUKA MAKMUR TERHADAP PEREMAJAAN SAW…
The existence of the people's oil palm rejuvenation program implemented in Sukadamai Baru Village, Sungai Lilin sub-district, Musi Banyuasin district, has made farmers think about rejuvenating their oil palms. KPKS Suka Makmur really helps farmers in implementing the PSR program This purpose of this search were (1) analyze the perceptions of oil palm farmers who are members of KPKS Suka Makmur …
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- xv, 159 hlm.; ilus.; 29 cm
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- T1404502024
PERSEPSI PETANI TERHADAP KECENDERUNGAN KONVERSI TANAMAN KARET MENJADI TANAMAN…
Currently, many rubber plants have been converted into areas for other crops. This is due to the low price of rubber which makes rubber farmers prefer to abandon or convert rubber plants into other crops. Conversion is a change in land use carried out by humans, conversion can be permanent and temporary. The purpose of this research is to: (1) analyze the perceptions that farmers have regarding…
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- xx, 81 hlm.; Ilus.; 29 cm
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- T1395182024
ANALISIS HARGA JUAL MINIMUM BOKAR DALAM MEMENUHI KEBUTUHAN BIAYA HIDUP BERDAS…
Rubber plants have a very important role in economic growth in the country because they are a source of foreign exchange, provide employment opportunities, increase competitiveness and add value. Currently, the rubber commodity is in the public spotlight because income from rubber farming is low due to low rubber prices. The low price of rubber really affects the living needs of farmers, this c…
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- xiv, 83 hlm.; ilus.; 29 cm
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- T1395802024
ANALISIS HARGA JUAL MINIMUM KARET DALAM MEMENUHI KEBUTUHAN BIAYA HIDUP BERDAS…
Rubber farming plays a crucial role in the economy of Sukamulya Village, Lempuing District, Ogan Komering Ilir Regency. Rubber plants have a major contribution to national economic growth. In addition to being a source of foreign exchange, this commodity also opens up job opportunities, increases competitiveness, and provides added value to the agricultural sector. However, in recent times, rub…
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- xiv, 131 hlm.; ilus.; tab.; 29 cm.
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- T1739682025
ANALISIS PERBANDINGAN PREFERENSI PEMBELIAN BUAH SEGAR PADA KONSUMEN MILENIAL …
The differences in characteristics between traditional markets and modern markets affect consumer purchasing preferences, especially the millennial generation who have different lifestyles and consumption patterns from previous generations. The objectives of this study are: (1) Describe the characteristics of millennial consumers who buy fresh fruit at the 10 Ulu Palembang Traditional Market an…
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- xv, 116 hlm.; ilus.; tab.; 29 cm.
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- T1760312025
ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN BERAS…
Rice is a food commodity that has an important role for various parties, including producers, consumers, government and society. Perum BULOG is a state-owned company that operates in the field of food security. The objectives of this research were (1) Identifying the marketing mix strategy for commercial rice carried out by Perum BULOG in Palembang City (2) Analyzing consumer perceptions of the…
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- xv, 68 hlm.; Ilus.; 29 cm
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- T1398382024
ANALISIS PENDAPATAN DAN STRATEGI PENGEMBANGAN USAHA KERAJINAN ROTAN DI KELU…
The rattan craft business in Kelurahan 3 Ilir, Ilir East II District, Palembang City is a community that opens a craft business as a livelihood. The objectives of this research are (1) Calculate the income of rattan craft businesses in 3 Ilir Village, Ilir Timur II District, Palembang City. (2) Analyzing the strategy for developing rattan craft businesses in 3 Ilir Village, Ilir Timur II Distri…
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- xvii, 97 hlm.; ilus.; 29 cm
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- T1398042024
ANALISIS DAMPAK INVESTASI SOSIAL PADA PROGRAM CORPORATE SOCIAL RESPONSIBILITY…
Corporate Social Responsibility programs is a tangible manifestation of the company to fulfill the form of social responsibility through being actively involved in community development. There needs to be a real evaluation and approach through SROI Evaluation Analysis to measure the impact that has been generated by the sustainability of the program. The objectives of this research are (1) Desc…
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- xv, 51 hlm.; Ilus.; 29 cm
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- T1398072024
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