The rapid growth of e-commerce in Indonesia encourages companies to retain users through the implementation of Customer Relationship Management (CRM) strategies, one of which is the free shipping promotion offered by Shopee. User retention is a crucial aspect as it reflects a company’s ability to maintain customer loyalty, stimulate repeat purchases, and increase customer value amid intense c…
Kebijakan pemblokiran rekening dormant yang diterapkan oleh Pusat Pelaporan dan Analisis Transaksi Keuangan (PPATK) pada tahun 2025 bertujuan untuk mencegah penyalahgunaan rekening tidak aktif dalam aktivitas keuangan ilegal. Namun, kebijakan ini menimbulkan beragam respons dan perdebatan di masyarakat, khususnya di ruang digital, yang menunjukkan perbedaan tingkat penerimaan publik terhadap ke…
This research aims to test the effect of system quality, information quality, and system usage on the net benefits of PT Citra Lestari Mobilindo. The population in this study is the staff of PT Citra Lestari Mobilindo. The sample was determined using purposive sampling technique with a total of 34 respondents. The data analysis technique used is multiple linear regression analysis using IBM SPS…
This study aims to evaluate user experience on the Tokopedia website. This research is a causal associative study using a quantitative approach. The population in this study were Tokopedia users or customers. The sampling technique used was the Lemeshow sampling method, resulting in a sample of 96 rounded up to 100 respondents. Data were collected using a questionnaire. The data analysis techni…
Penelitian ini mengenai analisis kepuasan penjual UMKM terhadap penjualan online melalui Facebook Marketplace. Tujuan penelitian ini adalah untuk mengetahui tingkat kepuasan penjual UMKM sebagai pengguna akhir serta mengevaluasi kelayakan Facebook Marketplace dalam mendukung aktivitas penjualan daring, khususnya pada aspek Accuracy, Content, Ease of Use, Format, dan Timeliness. Data diperoleh m…
Sistem pemilihan pegawai berprestasi yang berjalan di KPU Sumatera Selatan masih belum memiliki efektivitas dalam prosesnya. Masalah ini timbul dikarenakan indikator nilai belum jelas atau tidak ada yang mengakibatkan pihak penilai dan pengambil keputusan terkendala dalam menentukan finalisasi atau keputusan akhir sehingga menyebabkan proses pemilihan yang bersifat subjektif atau berpihak. Adap…
Turnover is an act or behavior of leaving or leaving employees from an organization or company. Turnover can have a negative impact on the company such as delayed projects and targets, team dissolution, and lack of Human Resources (HR). The high turnover rate will also affect the motivation and morale of employees who remain in the company. The purpose of the study is to determine the main fact…
Badan Perencanaan Pembangunan Daerah (Bappeda) Provinsi Sumatera Selatan menggunakan Sistem Informasi Pemerintahan Daerah Republik Indonesia (SIPD RI) sesuai dengan Permendagri Nomor 70 tahun 2019. Penelitian ini menganalisis difusi inovasi SIPD RI di Bappeda Provinsi Sumatera Selatan dengan menggunakan teori Everett M. Rogers dengan lima variabel utama yaitu pengetahuan, persuasi, keputusan, i…
Edukasi Digital Muhammadiyah (eduMU) is an application developed to support the digital learning process in Muhammadiyah schools. The application is designed to facilitate interaction between teachers and students through a digital platform, allowing access to materials, lessons, assignments, attendance, and exams online. SMK Muhammadiyah 2 Palembang is a school that uses eduMU as a learning su…
The use of digital technology and applications is growing rapidly in various sectors of life, including transportation services. Maxim, as a transportation application, plays an important role in providing efficient and practical services for its users. Measuring the level of user satisfaction is very important to ensure this application can meet the expectations and needs of its users. Therefo…
This study implements the LayoutLM model for the Named Entity Recognition (NER) task to extract nutritional information from packaged food labels. The LayoutLM architecture was chosen for its ability to integrate textual and spatial layout information (bounding boxes), overcoming the limitations of text-only models in processing semi-structured documents. The model was fine-tuned using the open…
Gurugram, an urban center in India, experiences elevated levels of air pollution as a result of rapid urbanization and intensified industrial operations. Air pollution, responsible for 25% of all deaths in underdeveloped countries, can lead to long-term health conditions such as lung cancer and cardiovascular disease. Precise forecasting of the Air Quality Index (AQI) is crucial for the impleme…
Indonesia is experiencing rapid technological development, especially in the use of the internet and editing platforms such as CapCut. These platforms allow video editing on various devices, but user satisfaction is not always guaranteed due to differences in individual experience. To understand users' opinions and perceptions of CapCut, this study uses Aspect-Based Sentiment Analysis (ABSA) an…
The use of geographic information system (GIS) is used to analyze land capability based on land capability unit and land carrying capacity for land development of Banyuasin Regency, South Sumatra in 2023. This research is based on Permen PU No. 20 of 2007 to create land capability units and capabilities with descriptive analysis methods and spatial methods. The carrying capacity is obtained fro…
This recruitment is carried out to evaluate the suitability of applicants with prospective employees who will work at the PT Sinar Alam Permai office. The applicants will be selected by the company through an objective assessment process. This process involves analyzing and comparing candidate data, including required criteria and test results. A system is needed to assist the analysis process …
The study aims to test and evaluate the integrity and impact of advances in information technology on the transformation of the auditor profession in the context of Society 5.0. The study will be shown at the BPK Representative of South Sumatra Province and KAP in Palembang City. This study collected data using a questionnaire. A sum of 95 respondents, including auditors who work at the BPK Rep…
Ordering applications in the food and beverages industry aim to facilitate the ordering process by providing an online platform, The increasing use of mobile applications in the food and beverage industry encourages companies to understand the factors that influence user acceptance. This study aims to determine the level of acceptance of the Kopi Kenangan application using the Unified Theory of…
Knowledge is a valuable asset in organizations that can be effectively utilized through Knowledge Sharing (KS). This study aims to examine the impact of Organizational Culture (OC), Transformational Leadership (TL), and Motivation (MT) on Knowledge Sharing, as well as their effects on Organizational Performance (OP). The data were analyzed using Partial Least Squares-Structural Equation Modelin…
Technological advances in the field of information and communication are growing rapidly, especially in the field of graphic design. Canva, which is one of the graphic design tools designed to meet productivity needs such as pamphlets, posters, flyers, presentations and other editing needs. Media development is not always accompanied by good user satisfaction. This can affect user interest in c…
In this modern era, the use of technology in various fields of life is growing, especially in the financial sector such as digital payments. Digital payments are transactions made via the internet with various forms or electronic payment applications. This research utilizes one of the e-wallet applications, namely the DANA Application. As one of the digital payment applications, DANA's service …
The rapid advancement of information technology has led to an increase in the use of digital communication apps, including Line. However, these applications face various complaints from users, such as inconsistent notifications, confusing interface, and sometimes unstable call quality in addition to high data consumption and frequent advertisements that can distract attention. This study aims t…
YouTube merupakan salah satu media sosial populer di Indonesia, dengan salah satu fiturnya adalah Fitur Klip, yang memungkinkan pengguna menyoroti dan membagikan momen menarik dalam video dan dapat meningkatkan engagement. Namun, banyak pengguna yang kesulitan dalam mengakses fitur tersebut, se-hingga dapat mengurangi efektivitas penggunaan dan pengalaman pengguna. Penelitian ini bertujuan untu…
Perumda Tirta Musi Palembang merupakan penyedia layanan air bersih yang telah mengadopsi transformasi digital melalui website resmi untuk menyampaikan informasi layanan, tarif, pengaduan, dan pembayaran. Penelitian ini bertujuan untuk mengevaluasi kualitas website Perumda Tirta Musi menggunakan metode WebQual 4.0, yang meliputi tiga dimensi: kualitas kegunaan (usability quality), kualitas infor…
Perkembangan teknologi yang pesat dalam beberapa dekade terakhir telah men-gubah cara kita berinteraksi dengan perangkat digital, termasuk dalam perancangan antarmuka pengguna (User Interface). PT Kilang Pertamina Inter-nasional, sebagai Badan Usaha Milik Negara (BUMN) yang bergerak di bidang pengolahan minyak, telah memanfaatkan teknologi informasi untuk mendukung berbagai operasional perusaha…
Penelitian ini bertujuan untuk mengembangkan sistem informasi website jurusan dengan konsep Social Customer Relationship Management (Social CRM) di Jurusan Sistem Informasi, Fakultas Ilmu Komputer, Universitas Sriwijaya. Pengembangan website menggunakan metode User Centered Design (UCD) untuk memastikan antarmuka yang user-friendly dan memenuhi kebutuhan pengguna. Metode Waterfall diterapkan da…
Perkembangan teknologi yang pesat semakin mendorong pentingnya pengalaman pengguna dalam pengembangan sebuah website, khususnya pada sektor pariwisata seperti website Traveloka. Traveloka sebagai salah satu agen perjalanan digital yang telah menyediakan fitur Rental Mobil sejak 2018. Namun, penelitian ini menunjukkan bahwa sebagian orang masih mengalami kesulitan dalam menggunakan fitur Rental …
Digital marketing and business brand marketing that must be implemented by the 471.co coffee shop for the success of digital branding and digital marketing based on the sostac method (sysituation analysis, objective, strategy, tactic, action, control) by utilizing social media in the form of instagram, tiktok and whatsapp applications as a container for active marketing from the 471.co coffee s…
Currently, there are still many students in high school who are still confused in determining the scientific field in higher education, even though the scientific field is one of the important things before determining the college they want to enter. They still depend on their parents or friends when they want to choose a scientific field, these high school students don't have a strong reason t…