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REPRESENTASI FEMINISME DALAM FILM BARBIE (ANALISIS SEMIOTIKA ROLAND BARTHES)
Bias gender di media massa merupakan isu serius yang merugikan kaum perempuan. Representasi perempuan yang tidak terpaku hanya pada tubuh dan kecantikannya di media sangat penting untuk mencapai keadilan berbasis gender. Barbie merupakan film yang mengangkat isu feminisme dan menampilkan nilai-nilai penting mengenai pemberdayaan perempuan. Tujuan penelitian ini adalah untuk mengetahui bagaimana…
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- xiv, 141 hlm.; ilus.; 29 cm
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- T1397502023
DRAMATURGI PENGGUNA MEDIA SOSIAL TIKTOK (STUDI PADA KONTEN KREATOR @BOBOHOPAL…
TikTok merupakan platform media sosial yang sangat digemari saat ini. TikTok dapat menjadi tempat untuk mengekspresikan bakat dalam diri seorang individu. Seperti salah satu konten kreator TikTok @bobohopalemabang. Penelitian ini bertujuan untuk melihat dramaturgi yang ditampilkan oleh @bobohopalemabang. Dengan menggunakan teori Erving Goffman, wawancara mendalam, observasi, dan dokumentasi. Pe…
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- xv, 106 hlm.; ilus.; 29 cm
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- T1399682023
KOMUNIKASI PERSUASIF DALAM MENARIK MINAT BELI CUSTOMER MELALUI LIVE STREAMING…
Komunikasi Persuasif dalam Menarik Minat Beli Customer Melalui Live Streaming Facebook @SS Thrift Palembang. Penelitian ini dilakukan untuk mengetahui bagaimana cara komunikator atau host live streaming @SS Thrift Palembang dalam melakukan ajakan kepada para penonton sehingga penonton mau membeli produk mereka tanpa adanya paksaan dari komunikator dalam arti penonton membeli karena keinginan me…
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- xiv, 100 hlm.; ilus.; 29 cm
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- T1458522024
REPRESENTASI TOXIC COMMUNICATION DALAM FILM NOKTAH MERAH PERKAWINAN (2022) (A…
Noktah Merah Perkawinan adalah sebuah film melodrama Indonesia yang mengisahkan kehidupan rumah tangga Gilang dan Ambar yang sedang mengalami pasang surut dalam hubungannya. Dalam film ini terdapat beberapa adegan yang menampilkan bagaimana toxic communication dapat terjadi didalam sebuah hubungan rumah tangga. Penelitian ini bertujuan untuk menganalisis representasi toxic communication pada hu…
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- xvii, 125 hlm.; ilus.; 29 cm
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- T1403382023
STRATEGI KOMUNIKASI DPMPTSP KOTA LUBUKLINGGAU DALAM UPAYA MENINGKATKAN PENGGU…
Websites are a communication medium that has the ability to disseminate information widely and quickly. The convenience possessed by websites makes this media often used by individuals, groups, and also government agencies. One of the government agencies that utilizes the website is the Lubuklinggau City Investment and One-Stop Integrated Service Office (DPMPTSP). This study aims to determine t…
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- xv, 88 hlm.; ilus.; 29 cm
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- T1416242023
EFEKTIVITAS IKLAN LEMONILO X NCT DREAM DI YOUTUBE MENGGUNAKAN MODEL CUSTOMER …
In informing and persuading the target market about their goods, services, organizations, or ideas, an organization or individual places an advertisement which is an announcement or message within a certain time or area. This study aims to determine how effective Lemonilo X NCT Dream advertisements on YouTube are using the Customer Response Index model. The theory used in this research is the e…
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- xiv, 88 hlm.; ilus.; 29 cm
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- T1402942023
ANALISIS RESEPSI KHALAYAK TERHADAP LIRIK LAGU HAWA SUDUT JINGGA OLEH MERAHJINGGA
Lagu merupakan karya sastra dan bagian dari komunikasi massa yang memiliki karakter pada satu arah, adapun didalam lagu akan menyajikan pesan pada para pendengarnya melalui rangkaian kata yang dilantunkan. Pesan yang disampaikan kepada pendengar sangat beragam, contohnya adalah pesan terkait kritik sosial (budaya patriarki). Band Merahjingga merupakan band lokal asal Kalimantan yang memiliki in…
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- xv, 83 hlm.; ilus.; 29 cm
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- T1429202024
PERSEPSI GEN X TERHADAP KONTEN DISINFORMASI MENGENAI KEBIJAKAN ANALOG SWITCH …
The implementation of Analog Switch Off policy on 2 november 2022 had sparked both positive and negative responses around the public in Indonesia, especially among the older generation. The presence of disinformation content circulating on Facebook, was the one of the main reasons the emergence of negative responses within public. This research aims to understand how Generation X perceives disi…
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- xx, 150 hlm.; ilus.; 29 cm
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- T1441552024
STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSBILITY (CSR) PERTAMINA PATRA NIAG…
Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang digunakan oleh CSR (Corporate Social Responsbility) Pertamina Patra Niaga Regional Sumbagsel dalam upaya pemberdayaan masyarakat melalui program Soedoeng Sriwijaya di LPP Kelas II A Palembang. Program ini bertujuan untuk membekali para perempuan dengan keterampilan yang bernilai ekonomi untuk meningkatkan kemandirian dan menye…
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- xvi, 87 hlm.: ilus., tab.; 29 cm
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- T1655272024
STRATEGI KOMUNIKASI PEMASARAN PT. TELKOM WITEL SUMATERA SELATAN DALAM MEMBANG…
Kebutuhan internet untuk bisnis terus meningkat, mendorong PT Telkom Indonesia meluncurkan Indibiz pada Juli 2023. Layanan ini dirancang untuk membantu UMKM mengelola usaha mereka secara digital. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Informan penelitian meliputi Account Manager, Tim Sales Indibiz, dan Pelanggan Indibiz, dengan data yang dikumpulk…
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- xiii, 108 hlm.: ilus., tab.; 29 cm
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- T1659322024
STRATEGI KOMUNIKASI PERSUASIF PEJABAT PEMBUAT KOMITMEN PENGADAAN TANAH WILAYA…
This research analyzes the persuasive communication strategy implemented by the Region II Land Acquisition Commitment Making Officer (PPK) of the Ministry of Public Works and Public Housing towards the Identification and Inventory Task Force to improve performance in the Palembang–Betung Toll Road Land Acquisition project. The focus of this research is on persuasive communication strategies w…
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- xiii, 127 hlm.: ilus., tab.; 29 cm
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- T1635952024
STRATEGI PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI DAN KOMUNIKASI DI SAVIOU…
This article discusses the strategy of using Instagram as a promotional and communication medium at Saviour Cafe and Resto. The author explains the importance of Instagram as a popular and effective platform for building brand awareness and interacting with customers. This paper uses Chaffey's social media theory and its dimensions refer to Heuer. In this study, the authors highlight the steps …
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- xxvii, 93 hlm.; ilus.; 29 cm
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- T1418252024
STRATEGI PEMANFAATAN INSTAGRAMSEBAGAIMEDIA PROMOSI DAN KOMUNIKASI DI SAVIOURC…
This article discusses the strategy of using Instagram as a promotional and communication medium at Saviour Cafe and Resto. The author explains the importance of Instagram as a popular and effective platform for building brand awareness and interacting with customers. This paper uses Chaffey's social media theory and its dimensions refer to Heuer. In this study, the authors highlight the steps …
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- xxvii, 93 hlm.; ilus.; 29 cm
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- T1418252024
REPRESENTASI HERO PEREMPUAN ROLE TANK DALAM GAME ONLINE MOBILE LEGENDS: BANG-…
Game Online Mobile Legends: Bang-Bang merupakan salah satu permainan dalam jaringan yang sangat popular untuk saat ini yang memiliki berbagai hero berasal dari human maupun non-human. Game Multiplayer Online battle Arena (MOBA) satu ini memiliki beberapa sistem permainan yang membuat game ini menjadi bervariasi, di antaranya terdapat beberapa mode permainan, sistem tier (peringkat), sistem role…
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- xvii, 95 hlm.: ilus., tab.; 29 cm
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- T1659242024
ANALISIS ISI KUANTITATIF PERSONAL BRANDING PENGUSAHASKINCARE MELALUI INSTAGRA…
Personal branding is an effort to build one's thoughts about oneself based on the appearance, attitude or behavior shown to the public. This research aims to determine the form of personal branding of skincare entrepreneurs Melvina Husyanti and Shindy Samuel via Instagram. The theory used in this research is personal branding according to McNally & Speak regarding the three elements that form s…
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- xx, 202 hlm.; ilus.; 29 cm
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- T1427442024
PENGGUNAAN AI CHATGPT OLEH MAHASISWA ILMU KOMUNIKASI 2020 UNIVERSITAS SRIWIJA…
The development of communication technology has been massive lately, with ChatGPT being one of the most successful applications using artificial intelligence. ChatGPT is very helpful for broad communication in various fields, including education. This study aims to describe the adopters of the ChatGPT AI application according to the adopter theory from the classification of innovation diffusion…
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- xiv, 92 hlm.: ilus., tab.; 29 cm
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- 2507000572
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- T1657402025
PENGARUH PEMBERITAAN PERUNDUNGAN DI LINGKUNGAN SEKOLAH TERHADAP TINGKAT KECEM…
There are various sources of information, one of which is mass media which is still very popular and survives in this era, namely television media. There are many shows and programs broadcast on television, such as news. This reaserch entitled the effect of reporting on bullying in school on parents anxiety levels. The focus of the news in this research is news about bullying in schools. The ai…
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- ix, 92 hlm.; ilus.; 29 cm
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- T1459692024
ANALISIS SENTIMEN BERBASIS KORPUS TERHADAP PEMBERITAAN MEDALI GIVEAWAY GREGOR…
The research titled “Corpus-based Sentiment Analysis on the News Coverage of Gregoria’s Giveaway Medal at the Paris 2024 Olympics” aims to analyze public views and perceptions regarding the news coverage. The research employs a mixed-methods approach by combining corpus linguistic analysis using three main indicators-frequency, collocation, and concordance-along with sentiment analysis to…
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- xvi, 168 hlm.; ilus.; tab.; 29 cm.
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- T1661552024
ANALISIS FRAMING PEMBERITAAN KONFLIK ISRAEL-PALESTINA (STUDI PADA MEDIA ONLIN…
ABSTRACT The Israeli-Palestinian conflict is one of the crucial issues affecting the international community, including Indonesia. It is not uncommon for news related to the issue to be important to be reported to the public. This study aims to analyze the framing of information presented by two online media, namely CNN Indonesia and Detik.com related to the news of the Israel-Palestine conflic…
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- xviii, 281 hlm.; ilus.; tab.; 29 cm.
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- T1661322024
STRATEGI EVENT MARKETING ENDLESS CREATIVE PRODUCTION DALAM MENARIK MINAT PENO…
Maraknya event konser yang terselenggara dikota palembang mengharuskan endless creative production menyusun strategi marketing dalam memasarkan evnt nyanyian riang gembira karena masih banyak konsumen yang belum mengetahui event ini dan berdampak pada penjualan tiket yang kurang optimal.
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- xvii, 322 hlm.; ilus.; tab.; 29 cm.
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- T1660402024
STRATEGI KOMUNIKASI PEMASARAN TERPADU PADA KLINIK KECANTIKAN LAMIERRE BEAUTY …
Lamierre Beauty Aesthetic is one of the beauty clinics that aspires to be the most readily accessible and prominent in Lampung Province. The clinic does not have a dedicated marketing team, yet it has achieved notable success in increasing sales and providing customer satisfaction. The objective of this study is to ascertain the integrated marketing communication strategy employed by the Lamier…
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- xviii, 163 hlm.; ilus.; tab.; 29 cm.
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- T1661122024
REPRESENTASI BEAUTY PRIVILEGE DALAM FILM 200 POUNDS BEAUTY VERSI INDONESIA
ABSTRAK Penelitian ini menganalisis representasi beauty privilege dalam film 200 Pounds Beauty versi Indonesia yang telah diadaptasi ke dalam konteks budaya Indonesia. Dengan menggunakan teori Roland Barthes, penelitian ini memeriksa bagaimana konsep kecantikan menjadi suatu keistimewaan dipresentasikan dalam konteks sosial dan budaya Indonesia melalui dialog dan visual dalam film tersebut. Dat…
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- xvi, 112 hlm.; ilus.; 29 cm
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- T1443372024
PENERAPAN IMAGE RESTORATION THEORY PADA PT. PERUSAHAAN LISTRIK NEGARA (PERSER…
Kerusakan citra perusahaan mengakibatkan perlunya pemulihan citra. Pemulihan citra dapat dilakukan dengan menerapkan strategi komunikasi yang efektif, hal tersebut merupakan peranan dari public relations yang bertugas sebagai dasar utama perusahaan dalam membangun citra positif. Penelitian ini bertujuan untuk melihat strategi pemulihan citra yang dipakai oleh PT. PLN (Persero) UIW Bangka belitu…
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- xviii, 227 hlm.; ilus.; tab.; 29 cm.
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- T1659512024
REPRESENTASI MALE GAZE DALAM SERIAL SCANDAL 2 (LOVE, SEX & REVENGE) (ANALISIS…
ABSTRACT Scandal 2 (Love, Sex & Revenge) is an Indonesian drama series that tells the story of Luna's life who becomes a prostitute to take revenge on Oliver, who is actually her own biological father. In this film there are several scenes that show the male gaze. This research aims to analyze how the male gaze in the series is displayed using Roland Barthes' semiotic approach. The data in this…
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- xvi, 117 hlm.; ilus.; 29 cm
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- T1443322024
ANALISIS WACANA BERBASIS KORPUS PADA IKLAN PEMILIHAN UMUM PARTAI AMANAT NASIO…
Advertisements are used to promote products, including political parties. Political advertisements aim to raise awareness and build an image in politics. This study analyzes the discourse in election advertisements of the National Mandate Party (PAN) and the Indonesian Solidarity Party (PSI) using corpus linguistic analysis. Data were collected from YouTube comment sections using the Octoparse …
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- xii, 124 hlm.: ilus., tab.; 29 cm
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- T1656962024
ANALISIS WACANA BERBASIS KORPUS PADA WACANA PENGGUNAAN TEKNOLOGI ARTIFICIAL I…
This study aims to analyze the discourse on the use of Artificial Intelligence (AI) in photography through corpus-based discourse analysis of YouTube comments tagged with #AIPhotography. This approach seeks to identify the frequency, collocation, and concordance of dominant words related to the phenomenon. Data were collected from five YouTube videos uploaded between August 28, 2022, and June 7…
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- xiii, 129 hlm.: ilus., tab.; 29 cm
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- T1655412024
REPRESENTASI HOROR PADA IKLAN “GO-JEK VERSI KUNTILANAK DAN IKLAN DJARUM 76 …
This research discusses the representation of horror in two YouTube advertisements in Indonesia, namely the kuntilanak version of the Gojek advertisement and the online genie version of the Djarum 76 advertisement. Both of these advertisements use horror elements, which usually cause fear, to create a horror effect as well as humor and appeal to the audience. In the Gojek advertisement, the fig…
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- xv, 90 hlm.: ilus., tab.; 29 cm
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- T1657762024
PENGUATAN DAYA SAING BISNIS COFFEE KOLONI MELALUI INOVASI CONTENT MARKETING K…
Coffee has become a lifestyle for urban communities including in the city of Palembang. The increasing proliferation of coffee shops is certainly a challenge for them to maintai this business Coffee poloniuses digital marketing communication to understand the needs and desires of consumers. The purpose of this research is to understand how the innovation of Digital Communication Content Marketi…
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- xvi, 113 hlm.: ilus., tab.; 29 cm
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- T1655532024
KONSTRUKSI REALITAS SOSIAL PEMBERITAAN KASUS KEKERASAN SEKSUAL TERHADAP 13 SA…
Incidents related to sexual violence are still a very crucial issue in society. Reporting regarding cases of sexual violence is considered as something that has its own appeal, especially for the mass media. This research was conducted to find out the framing used by Detik.com in reporting cases of sexual violence against 13 female students in Bandung. This research uses Zhongdang Pan and Geral…
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- xv, 111 hlm.; ilus.; 29 cm
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- T1398922023
KOMUNIKASI INTERPERSONAL GURU BIMBINGAN KONSELING (BK) DALAM MENINGKATKAN MOT…
This research raised the title "Interpersonal Communication of Counseling Guidance Teachers (BK) in Increasing Student Learning Motivation (Study on Class VIII Students of SMP N 6 OKU South Sumatra)", schools have an important role in increasing student learning motivation both in academic and non-academic fields, therefore schools form a counseling guidance section to assist students in increa…
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- xiii, 83 hlm.; ilus.; 29 cm
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- T1405162023
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