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This research aims to determine the impact of digital marketing on the performance of MSMEs in Palembang, specifically in one of the shopping centers, Palembang Indah Mall (PIM). The sample in this study were 91 SMESs, who were obtained through a sampling technique using the simple random samping method. The data collection method uses questionnaires distributes to MSME and the data is processe…
Market share is a crucial indicator reflecting a company's competitive position, especially in the highly dynamic banking sector. In the modern era, the urgency of sustainability has influenced consumer preferences, compelling companies, including the banking industry in Southeast Asia, to integrate sustainable marketing principles into their business and marketing strategies. This study examin…
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