CONSUMER BEHAVIOR, SEVENTH EDITION

Edition

7

ISBN/ISSN

0-13-085914-1

Collation

xiii, 555 p .;26 cm

Series Title

-

Call Number

658.834 Sch c

Consumer Behavior, SIXTH EDITION

Edition

9

ISBN/ISSN

0-13-719501-X

Collation

xv, 672 p .;26 cm

Series Title

-

Call Number

658.83 Sch c

Consumer Behavior and Marketing Strategy

Edition

-

ISBN/ISSN

0-256-26190-3

Collation

xxv, 545 p .;26 cm

Series Title

-

Call Number

658.83 Pet c

Consumer Behavior: Building Marketing Strategy, Twelft Edition

Edition

12

ISBN/ISSN

978-0-07-131-817-4

Collation

xxv, 772 p .;26cm

Series Title

-

Call Number

658.83 Haw c

CONSUMER BEHAVIOR, NINTH EDITION

Edition

9

ISBN/ISSN

0-13-237093-X

Collation

xix, 787 p..; 26 cm

Series Title

-

Call Number

658.83 Sch c

CONSUMER BEHAVIOR

Edition

-

ISBN/ISSN

978-981-4336-91-8

Collation

xxiv, 637 p..; 28 cm

Series Title

-

Call Number

658.83 Bla c

CONSUMER BEHAVIOR AND MARKETING ACTION, Fifth Edition

Edition

5

ISBN/ISSN

0-538-84433-7

Collation

xx, 831 p. : ilus. ; 24 cm.

Series Title

-

Call Number

658.834 Ass c

MICROECONOMICS AND BEHAVIOR, Eight Edition

-

Consumer Behavior: Buying, Having, and Being Thirteenth Edition

Edition

13th

ISBN/ISSN

978-1-292-31810-3

Collation

640 p. : ill. ; 23 cm

Series Title

-

Call Number

658.834 2 Sol c

Consumer BEHAVIOR: buying, having and being, FIFTH EDITION

Edition

5th

ISBN/ISSN

0-13-095008-4

Collation

xix, 549 p. : ill. ; 26 cm

Series Title

-

Call Number

658.834 2 Sol c

Behavioral Decision Theory

This book is the second edition of Behavioral Decision Theory, published in 2014. The main approach and structure of this book have been retained in the new edition. However, this second edition provides a fresh overview of the idea of behavioral decision theory and related research findings such as theoretical and empirical discoveries of preference formation, time discounting, social interact…

New Consumer Behavior Theories from Japan

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model. The stimulus–response model is applicable when consumers buy low-involvement products, and the information-processin…

Gamification and Consumer Engagement

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The boo…

The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential…

Consumer Happiness: Multiple Perspectives

Edition

1

ISBN/ISSN

978-981-33-6374-8

Collation

xii, 285 p:Ill.

Series Title

-

Call Number

658.8 Con

CONSUMER BEHAVIOR & MARKETING STRATEGY, 7TH EDITION

Edition

7

ISBN/ISSN

0-07-286487-7

Collation

xxv, 577 p. ; 28 cm

Series Title

-

Call Number

658.83 Pet c

CONSUMER BEHAVIOR & MARKETING STRATEGY

Edition

7

ISBN/ISSN

0-07-286487-7

Collation

-

Series Title

-

Call Number

658.8 342 Pet c

CONSUMER BEHAVIOR: CONCEPTS AND APPLICATION, THIRD EDITION

Edition

3

ISBN/ISSN

0-07-038764-8

Collation

xix, 726 p.; 24 cm.

Series Title

-

Call Number

658.834 Lou c

Consumer Behavior and Marketing Action, Second Edition

Edition

2

ISBN/ISSN

0-534-02990-6

Collation

xix, 695 p.; 24 cm.

Series Title

-

Call Number

658.834 Ass c

Consumer Behavior & Marketing Action, fourth edition

Edition

4th

ISBN/ISSN

0-534-92552-9

Collation

xx, 748 p. : ill. ; 24 cm

Series Title

-

Call Number

658.834 2 Ass c

CONSUMER BEHAVIOR; Eighth Edition

Edition

8

ISBN/ISSN

0-13-049175-6

Collation

xxii, 680 p. : ill. ; 25 cm.

Series Title

-

Call Number

339.4 Sch c

CONSUMER BEHAVIOR , Ninth Edition

Edition

-

ISBN/ISSN

0-07-121469-0

Collation

-

Series Title

-

Call Number

658.834 Haw c 2004

CONSUMER BEHAVIOR

Edition

-

ISBN/ISSN

0-15-513451-5

Collation

xvi, 587 p. : ill. ; 23 cm

Series Title

-

Call Number

658.834 2 Har c

THE RISE OF SHARING: FOURTH-STAGE CONSUMER SOCIETY IN JAPAN

Edition

1st

ISBN/ISSN

978-4-924971-38-7

Collation

xxiv, 350 p. : ill.; 23 cm

Series Title

-

Call Number

658.834 252 02 Ats r

CONSUMER BEHAVIOR , FOURTH EDITION

Edition

-

ISBN/ISSN

0-13-170531-8

Collation

xii, 680 p.; ill. ; 26 cm

Series Title

-

Call Number

658.8 Sch c 1991

PERSPECTIVES IN CONSUMER BEHAVIOR revised

Edition

Revised Edition

ISBN/ISSN

0-673-07836-1

Collation

xx, 604 p. : ill. ; 23 cm

Series Title

-

Call Number

658.812 Kas p 1973

Perilaku konsumtif remaja dalam berbelanja di distro Kota Palembang

This study entitled "Consumer Behavior Youth in Palembang City Shopping Distro". The purpose of this research is to describe and analyze lifestyles and consumer behavior among adolescents and to examine the reasons why the youth, especially students choose the products sold in distributions as a means to realize their consumer behavior. The method in this research is qualitative research. To te…