The purpose of this research is to study and analyze empirically, including 1) The Influence of Digital Marketing on Student Satisfaction; 2) The Influence of Service Quality on Student Satisfaction; 3) The role of e-WOM in moderating the relationship between digital marketing and Student Satisfaction; 4) The role of e-WOM is to moderate the relationship between service quality and student sati…
ABSTRAK Penelitian ini bertujuan untuk menganalisis secara mendalam strategi ekspansi Quick Response Code Indonesian Standard (QRIS) oleh Bank Indonesia sebagai sistem pembayaran digital di pasar Jepang pada tahun 2025. Meskipun QRIS telah sukses secara domestik dan di kawasan ASEAN, ekspansi ke Jepang memiliki kompleksitas tinggi akibat regulasi yang ketat, ekosistem pembayaran lokal yang sang…
This study aims to analyze how the narrative-form marketing content on the Instagram account @storyofkula is constructed and examined using Walter Fisher's Narrative Paradigm theory. The research focuses on how social issue narratives within KULA's marketing content are packaged and conveyed through Instagram. A qualitative approach with qualitative content analysis was employed. Data were coll…
Indonesia, as a pluralistic country, still faces challenges in interreligious interactions that tend to be rigid, marked by hesitation, and often avoid open discussions about differences in belief. Amid the dynamics of intolerance and rigid attitudes toward tolerance, a more flexible communication strategy is needed so that interfaith dialogue can take place safely and meaningfully. This study …
The electrocardiogram (ECG) is a medical examination method used to record the electrical activity of the heart and plays an important role in detecting cardiac abnormalities such as atrial fibrillation. An ECG signal is considered good when the P wave, QRS complex, and T wave patterns are clearly visible and free from noise contamination. Noise is an unwanted interference signal that contamina…
Analysis of abnormalities in retinal blood vessels through deep learning methods is constrained by limited medical data, making augmentation techniques necessary to prevent overfitting. This study proposes the use of Pix2Pix Generative Adversarial Network (GAN) combined with transformation augmentation to increase the number of retinal images and generate synthetic images based on the distribut…
This study aims to analyze the effect of digital tax literacy and tax policy on tax compliance among e-commerce MSMEs in Palembang City. The object of this study is e-commerce MSME owners in Palembang City. Using a purposive sampling method, the total sample of this study consisted of 118 respondents. The independent variables in this study are digital tax literacy and tax policy, while the dep…
This study aims to: (1) describe the need for developing interactive digital Flipbook learning media for Palembang hikayat stories using Canva; (2) describe the design for developing interactive digital Flipbook learning media for Palembang hikayat stories using Canva; and (3) describe the feasibility level of interactive digital Flipbook learning media for understanding of class X students of …
The development of digital scrapbook learning media assisted by liveworksheets for news text writing material for class XI students of MAN 1 Ogan Ilir aims to (1) Describe the results of the analysis of teacher and student needs on the material for writing news texts for the development of digital scrapbook learning media assisted by liveworksheets; (2) Describe the results of the development o…
This study aims to determine the effect of using e-flashcard media on the English vocabulary skills of 5-6 year old children at Tunas Rimba Kindergarten, Palembang. This study uses a quantitative approach with a pre-experimental design, namely one group pretest - posttest design. The research sample was determined using a purposive sampling technique, with a total of 16 children who met the cri…
This study aims to analyze digital marketing communication strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) in Palembang City in building customer relationships and fostering customer retention. This research employs a qualitative approach with a descriptive method and is guided by the AISAS model (attention, interest, search, action, and share). Data were collected throug…
The research aims to formulate a strategy for utilizing digital marketing to enhance brand awareness of butterfly pea flower processed products in UMKM at Kampung Kreatif Sugih Waras, Palembang City. Although the business has distinctive products and market potential, it still faces several challenges, such as inconsistent promotional content management, limited digital marketing competence, an…
This study aims to produce a product in the form of Heyzine Flipbook-based learning media in speaking skills of descriptive text material for seventh-grade students of SMP Negeri 16 Palembang. This study uses the Alessi and Trollip research and development model. Learning media were developed by referring to the needs analysis questionnaire, as well as interviews with students and educators. Ba…
This research is titled the development of digital media content based on artificial intelligence for education on the value of peace derived from Pasemah local wisdom for history learning at SMA Negeri 4 Lahat. This development research uses the ADDIE model, which consists of five stages: Analysis, Design, Development, Implementation, and Evaluation. The purpose of this study is to develop eff…
This study, entitled "Development of Digital Scrapbook-Based Teaching Materials on the Topic of the Proclamation Indonesian Independence at SMK Negeri 1 Indralaya Selatan, " aims to develop digital scrapbook based teaching materials on the topic of the Proclamation Indonesian Independence and to determine their validity and practicality. This study employed the Research and Development (R&D) me…
Helminthiasis is classified by the World Health Organization (WHO) as one of the Neglected Tropical Diseases (NTDs) due to its wide distribution, yet it often remains a low priority in global health agendas. Control efforts for helminthiasis are generally carried out through manual microscopic examination. However, this method requires specialized expertise, has technical limitations such as lo…
The spread of hoaxes and misinformation on social media is on the rise and becoming increasingly difficult to avoid, particularly among Indonesian Gen Z, who remain vulnerable to such content. This is evidenced by Indonesia’s total digital literacy index score in 2023, which stood at 3.65 out of 5, indicating that the country’s digital literacy remains very low. This study aims to analyze t…
This study is motivated by the rapid development of social media, particularly TikTok, which functions as a digital public sphere in shaping and disseminating various social discourses, including the phenomenon of the normalization of gay couples. The TikTok account @ragilmahardika consistently portrays the daily life of a same-sex couple through various activities such as domestic routines, ex…
Retinal diseases require early detection to improve the effectiveness of medical treatment. This study aims to classify retinal diseases based on fundus images using a hybrid architecture of CNN and Transformer Encoder based on Vision Transformer. The research stages include preparing and dividing the dataset into training, validation, and test data, as well as preprocessing in the form of resi…
This study aims to analyze the perceptions of students of the Faculty of Teacher Training and Education (FKIP), Universitas Sriwijaya, toward the utilization of e-learning in enhancing digital literacy. The research employed a quantitative approach with a descriptive method and involved 350 respondents. The research instrument was a questionnaire developed based on the Technology Acceptance Mod…
This study aims to develop a digital comic-based learning media product using ibisPaint to strengthen the ecological literacy (ecoliteracy) among fifth-grade students at SD Negeri 05 Indralaya. This study used the ADDIE Development model, which consists of five stages: Analysis, Design, Development, Implementation, and Evaluation. Data collection techniques included observation, interviews, and…
This research aimed to develop an environmental-themed digital comic as a learning medium to foster fourth-grade students’ reading literacy. The study employed a Research and Development (R&D) method using the ADDIE model, which consists of the stages of Analyze, Design, Development, Implementation, and Evaluation. Data were collected through validation sheets from material, design, and pract…
This study aims to compare the use of conventional media and digital media in understanding the concept of the human respiratory system among students at SD Negeri 4 Palembang. The method used was an experiment with a nonequivalent control group design. The results showed that both media can improve students' understanding of concepts. In the conventional media class, the average score increase…
This research aims to develop a flipbook-based teaching material for IPAS learning on changes to the Earth caused by human activities for fifth-grade students at SDN 4 Gunung Megang. The flipbook teaching material was developed using the ADDIE model, which includes the stages of Analysis, Design, Development, Implementation, and Evaluation. Validation by material experts, media experts, and pra…
This study aims to develop a pneumonia classification model on chest X-ray images using a Convolutional Neural Network with the DenseNet-121 architecture for early detection of lung diseases. The dataset consists of 5,856 images divided into training, validation, and testing sets. The research stages include preprocessing, image augmentation, model training using a progressive fine-tuning strat…
Alzheimer’s disease is a progressive neurodegenerative disorder that is the leading cause of dementia. The use of Magnetic Resonance Imaging (MRI) in ResNet18-based classification can be hindered by the presence of noise, particularly Rician noise, which obscures important structural details and reduces model performance. This study employs the Nonlinear Activation Free Network (NAFNet) to im…
This study aims to develop an interactive E-LKPD using the Wizer.me website in Pancasila Education for fifth-grade students of SDN 02 Indralaya Utara on the subject of Indonesia Cultural Diversity. This research employs a Research and Development (R&D) approach with the ADDIE model which includes the stages of Analysis, Design, Development, Implementation, and Evaluation. Data collection techni…
The study entitled “Development of a Heyzine-Based E-book on Animal Reliefs at the Bumi Ayu Temple Site for History Learning at SMA Srijaya Negara Palembang” involved 36 students of class X.4 as the research subjects. The study employed a Research and Development (R&D) approach using the Alessi & Trollip development model, which consists of the planning, design, and development stages. This…
In the digital era, the use of technology in higher education has revolutionized the student learning process through easy access to information and virtual collaboration. This study aims to determine the effect of digital technology utilization on the learning productivity of Economics Education students at the Faculty of Teacher Training and Education, Sriwijaya University. This study uses a …