PERSEPSI KONSUMEN TENTANG GREEN LABELING BERAS ORGANIK DI KOTA PALEMBANG

Organic rice was a food product produced without the use of synthetic chemicals like pesticides and inorganic fertilizers, which made it considered healthier and more environmentally friendly. As public awareness of health and environmental sustainability increased, organic rice consumption in Palembang City began to increase. One factor that influenced consumer interest in purchasing organic r…

PERSEPSI PEGAWAI TERKAIT PENERAPAN GREEN MARKETING DAN ENVIRONMENTAL AWARENES…

This study explores the influence of employee perceptions regarding green marketing implementation and environmental awareness on employee green behavior, with communication style examined as a moderating variable. Drawing on the Theory of Planned Behavior (TPB), this research provides empirical insights from a case study conducted at the Head Office of Bank Sumsel Babel. Data were collected fr…

THE GREEN MANAGEMENT REVOLUTION: Lessons in Environmental Excellence

Edition

-

ISBN/ISSN

0-13-276452-0

Collation

xiii, 326 p. : ill. ; 24 cm

Series Title

-

Call Number

363.7 Hop g 1993

ANALISIS KONTEN: IMPLEMENTASI GREEN MARKETING PERUSAHAAN THE BODY SHOP UNTUK …

Penelitian ini bertujuan untuk menganalisis implementasi strategi green marketing oleh The Body Shop Indonesia melalui akun Instagram @thebodyshopindo dalam mempromosikan produk ramah lingkungan. Meningkatnya kesadaran konsumen terhadap isu keberlanjutan mendorong perusahaan untuk tidak hanya memproduksi kosmetik berkualitas, tetapi juga menunjukkan tanggung jawab lingkungan. Penelitian ini men…

Environmental Marketing: POSITIVE STRATEGIES FOR REACHING THE GREEN CONSUMER

Edition

-

ISBN/ISSN

0-07-011599-0

Collation

xi, 251 p.; 22 cm.

Series Title

-

Call Number

658.802 Cod e