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Found 2 from your keywords: subject="Influencer"
cover
PENGARUH KREDIBILITAS DAN DAYA TARIK INFLUENCER TIKTOK @MARANDANGPEMPEK TERHA…
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Daeviana, Gita

The background to this research is the widespread use of social media for digital marketing, particularly the TikTok platform. Influencers are a key factor influencing consumer purchasing intention. The purpose of this studi was to determine the influencer of the credibility and attractiveness of the TikTok influencer @marandangpempek on purchasing intention for micro, small, and medium enterpr…

Edition
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ISBN/ISSN
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Collation
xvi, 72 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1912752025
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PENGARUH INFLUENCER MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF MAHASISWA PENDID…
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Anjelika, Resma

The rise of social media has caused some people to become social media influencers. However, this has a negative impact on students who are easily seduced, resulting in consumptive behavior. Therefore, this study aims to determine whether there is an influence of social media influencers on the consumptive behavior of economic education students at FKIP Sriwijaya University in the 2020 academic…

Edition
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ISBN/ISSN
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Collation
xvii, 140 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1433082024