STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH PENDENGAR RADIO ORBAN…

The development of digital media requires local radio stations to adapt in order to maintain their existence and listener numbers. This study aimed to analyze the marketing communication strategy of Orban FM Palembang in increasing its audience through an Integrated Marketing Communication (IMC) approach. This research employed a qualitative approach, and data were collected through in-depth in…

IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION (IMC) RICKYIDM WEDDING GALLER…

This study aims to describe students' mathematical modeling abilities in learning integer operations assisted by E-LKPD, namely with Liveworksheets learning media. This study uses a qualitative descriptive research type with research subjects, namely 31 students of class VII.1 SMP Negeri 3 Tanjung Raja. Data were collected through tests and interviews. Data analysis is based on the results of e…

STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH PEMASANG IKLAN DI RAD…

In this era of increasingly advanced developments, the existence of radio is starting to be displaced by online-based media. Radio as a conventional media must have a strategy to maintain its existence. Radio Lanugraha FM Palembang has managed to survive for 49 years, this is of course due to advertisers and also a strategy to continue to exist among its listeners, considering that advertising …

STRATEGI KOMUNIKASI KEY OPINION LEADER SPECIALIST DALAM MEMPROMOSIKAN PRODUK …

Penelitian ini bertujuan untuk mengetahui strategi komunikasi KOL Specialist CV Istana Berlian Internasional dalam melakukan kegiatan promosi produk penggemuk badan Wookey Wight di Tiktok. Metode penelitian yang digunakan adalah metode kualitatif, dan merujuk pada teori Chaffey dan Smith (2017), yang memiliki tahapan Situation Analysis, Objectives, Strategy, Tactics, Action dan Control (SOSTAC)…

STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK @DAVIENASKI…

The development of the world of beauty in Indonesia has experienced a significant increase. Technological advances in the digital era currently present many diverse beauty products. The high competition in the world of beauty is a challenge in introducing products to the public. This research aims to find out how Daviena skincare's marketing communication strategy increases product sales to Tik…

KOMUNIKASI PEMASARAN

Edition

-

ISBN/ISSN

978-602-241-132-1

Collation

viii, 240 hlm.: Ilus.; 25 cm

Series Title

-

Call Number

658.81 Her k

STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN ALFAMA…

perusahaan ritel modern telah menjamur dan dapat dijumpai dijalanan, salah satunya ritel dari PT. sumber alfaria trijaya tbk. atau lebih dikenal sebagai alfamart. alfamart menjadi ritel terlaris di indonesia pada tahun 2023 dengan laba mencapai USD 8 miliar, atau setara dengan IDR 3,4 trilliun. penelitian ini bertujuan untuk melihat bagaimana strategi komunikasi pemasaran yang dilakukan oleh al…

STRATEGI KOMUNIKASI PEMASARAN DALAM MENCIPTAKAN LOYALITAS KONSUMEN PADA CAFE …

This study aims to analyze marketing communication strategies in enhancing customer loyalty at Cafe Kopiloka 3.0 in Palembang. In an era of increasingly intense business competition, effective marketing communication strategies are key factors in retaining customers and building their loyalty to a brand or business. This research employs a descriptive qualitative approach with data collection t…

STRATEGI KOMUNIKASI PEMASARAN PORTAL BERITA ONLINE PALPRES.COM DALAM MENJARIN…

The online news portal Palpres.com is an online media portal which is a business development of the Palembang Ekspres print media under the auspices of PT Wahana Citra Merdeka. The online news portal Palpres.com needs readers or viewers to maintain its existence amidst the onslaught of online media that is currently emerging. This research aims to determine the marketing communication strategy …

STRATEGI KOMUNIKASI PEMASARAN TERPADU PADA KLINIK KECANTIKAN LAMIERRE BEAUTY …

Lamierre Beauty Aesthetic is one of the beauty clinics that aspires to be the most readily accessible and prominent in Lampung Province. The clinic does not have a dedicated marketing team, yet it has achieved notable success in increasing sales and providing customer satisfaction. The objective of this study is to ascertain the integrated marketing communication strategy employed by the Lamier…

STRATEGI KOMUNIKASI PEMASARAN PT.SOLUSI BANGUN INDONESIA TBK CABANG PALEMBANG…

The cement industry is an industry that is really needed by the government and society to advance and improve the quality of infrastructure and buildings that they want to occupy and use. Because there are so many companies producing cement, there is competition everywhere, one of which is PT Solusi Bangun Indonesia which produces Dynamix cement. With intense competition, appropriate marketing …

STRATEGI KOMUNIKASI PEMASARAN COFFEE SHOP “MUTUAL SPACE” DI KOTA PALEMBANG

The lifestyle or culture of the Indonesian people today has been influenced by foreign cultures. One of the cultures that has an effect on business in Indonesia is the culture of drinking coffee, not least in the city of Palembang. The competition between coffee shop is tight, so a marketing strategy is needed to attract customers. Thus, this study aims to determine the marketing communication …