PENGARUH KECINTAAN MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PADA …

This study aims to analyze and identify the effect of Brand Love (X1) and Brand Trust (X2) on Brand Loyalty (Y) towards Apple products, focusing on students of Sriwijaya University. The research is motivated by the interesting phenomenon among students as consumers of Apple products, namely the emergence of high brand love and strong loyalty. These factors are considered crucial in achieving Br…

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP MINAT BELI SMARTPHONE IPHON…

Marketing is about identifying and meeting human and social needs. One of the best and shortest definitions of marketing is “meeting needs profitably”. This study aims to determine how much influence product quality and brand image have on the purchase intention of iPhone smartphones from the responses of the people of Palembang City. This research method uses a purposive sampling method so…

ANALISIS PENGARUH BRAND EXPERIENCE TERHADAP LOYALITAS MEREK PADA SPOTIFY MELA…

Spotify is a music and podcast streaming service application. The purpose of this study was to examine the effect of brand experience on brand loyalty mediated by brand satisfaction. This research uses a quantitative approach by distributing questionnaires to 100 spotify customer respondents who live in Palembang city, which is determined using the Lemeshow formula. The data collected was then …

ANALISIS STRATEGI BRAND IMAGE TOKO LINDA KOSMETIK MELALUI INSTAGRAM DAN TIKTO…

sebagian besar dari perusahaan, brand image memiliki peran penting dalam menarik mnat konsumen baru serta menjaga kepercayaan terhadap konsumen lama, serta mendorong kesetiaan dan memberi kepercayaan terhadap produk yang digunakan. penelitian dengan judul "Analisis Strategi Brand Image Toko Linda Kos,etik melalui Instagram dan Tiktok dalam meningkatkan Engagement" ini bertujuan untuk menemukan …

BRAND Management & Strategy

Edition

-

ISBN/ISSN

979-731-841-9

Collation

xii, 170 hlm., 28 cm

Series Title

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Call Number

658 Tji b