PERSEPSI KONSUMEN TENTANG GREEN LABELING BERAS ORGANIK DI KOTA PALEMBANG

Organic rice was a food product produced without the use of synthetic chemicals like pesticides and inorganic fertilizers, which made it considered healthier and more environmentally friendly. As public awareness of health and environmental sustainability increased, organic rice consumption in Palembang City began to increase. One factor that influenced consumer interest in purchasing organic r…

THE FOUR PILLARS OF PROFIT-DRIVEN MARKETIG: HOW TO MAXIMIZE CREATIVITY, ACCOU…

Edition

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ISBN/ISSN

0-07-161505-9

Collation

vii, 232 p. ; 24 cm

Series Title

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Call Number

658.8 Moe f

Positioning: THE BATTLE FOR YOUR MIND

Edition

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ISBN/ISSN

-

Collation

x, 213p. ; 20 cm.

Series Title

-

Call Number

659.1 Rie p

PENGARUH DIGITAL CONTENT MARKETING, INFLUENCER CREDIBILITY, DAN KEMUDAHAN MEN…

This study aims to analyze the influence of Digital Content Marketing, Influencer Credibility, and Ease of Saving on the Saving Intention of Generation Z in the banking sector, with Brand Trust serving as a mediating variable. Generation Z was selected as the research focus due to its characteristics as digital natives, high exposure to online content, and significant potential as future bankin…

PENGARUH SOCIAL MEDIA MARKETING DAN USER GENERATED CONTENT TERHADAP BRAND AWA…

This study aims to examine the effect of social media marketing and user generated content on Kinikawa Coffee’s brand awareness among followers of the Instagram account @kinikawacoffee. The object of this study was followers of the Instagram account @kinikawacoffee aged 18-24 years who had interacted with the uploaded content through viewing, liking, commenting, or sharing posts. This study e…

ANALISIS SOCIAL MEDIA MARKETING AKUN INSTAGRAM @DISPAR_PANGKALPINANG PADA PRO…

Social media marketing is one of the communication strategies used by government agencies in promoting tourism and culture. This study aims to understand the application of social media marketing through @dispar_pangkalpinang Instagram account in the promotion of the Pasir Padi Peh Cun Festival using the framework of The Circular Model of SoMe. This study uses a qualitative descriptive method w…

PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING DI INSTAGRAM TERHADA…

The development of digital technology has driven changes in consumer behavior in seeking information and making purchasing decisions, particularly through social media. This situation requires businesses to implement effective digital marketing strategies, such as social media marketing and influencer marketing. This study aims to analyze the influence of social media marketing and influencer m…

ANALISIS STRATEGI DIGITAL MARKETING PT PERTAMINA PATRA NIAGA REGIONAL SUMBAGS…

Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang diterapkan oleh PT Pertamina Patra Niaga Regional Sumbagsel dalam meningkatkan awareness aplikasi MyPertamina. Latar belakang penelitian didasari oleh perkembangan teknologi digital dan meningkatnya penetrasi internet di Indonesia yang mendorong perusahaan beralih ke media digital, khususnya Instagram. Metode yang digun…

MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS, FIFTH EDITION

Edition

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ISBN/ISSN

007-048971-8

Collation

xvi, 480 hlm. : ilus. ; 23 cm

Series Title

-

Call Number

658 Gui m

The Marketing Game!, Second Edition

Edition

-

ISBN/ISSN

0-256-17863-1

Collation

xiii, 92 hlm.: ilus., tab.; 26 cm

Series Title

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Call Number

658 Mas m

Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…

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Marketing 2030

Edition

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ISBN/ISSN

978-623-266-871-3

Collation

vii, 221 hlm.; 24 cm

Series Title

-

Call Number

658.8 Kar m

PENGARUH PERCEIVED EASE OF USE PENGGUNAAN QRIS TERHADAP KEPUASAN DAN LOYALITA…

The development of digital payment systems in Indonesia has driven the increasing use of the Quick Response Code Indonesian Standard (QRIS) as a non-cash transaction method, particularly in the food and beverage sector. Ease of use is an important factor that influences user experience and acceptance of digital payment technologies. This study aims to analyze the effect of Perceived Ease of Use…

Analysis for Strategic Marketing

Edition

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ISBN/ISSN

0-321-00198-2

Collation

xiii, 514 p. : ill.; 23 cm

Series Title

-

Call Number

658 Rao a

GLOBAL MARKETING STRATEGY

Edition

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ISBN/ISSN

0-07-113277-5

Collation

xx, 554 p. : ill. ; 24 cm

Series Title

-

Call Number

658 Dou g

STRATEGIC Marketing, TENTH EDITION

Edition

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ISBN/ISSN

978-007-132623-0

Collation

xvii, 653 p.: ill.; tab.; 26 cm

Series Title

-

Call Number

658 Cra s

Marketing Strategy: A Decision-Focused Approach, Eighth Edition

Edition

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ISBN/ISSN

978-1-259-01090-3

Collation

xvi, 368 p. : ill. ; 26 cm

Series Title

-

Call Number

658.81 Wal m

MARKETING STRATEGY, SECOND EDITION

Edition

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ISBN/ISSN

-

Collation

xxvi, 469 p. : indeks; 25 cm

Series Title

-

Call Number

658 Fer m

Marketing Strategy: PLANNING AND IMPLEMENTATION, 3rd edition

Edition

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ISBN/ISSN

0-07-116847-8

Collation

xxiii, 393 p. : ill.: 25 cm

Series Title

-

Call Number

658 Wal m

CASES IN Marketing Management, SEVENTH EDITION

Edition

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ISBN/ISSN

0-256-20464-0

Collation

xiv, 665 p. : ill. ; 24 cm

Series Title

-

Call Number

658 Ber c

Global Marketing, Sixth Edition

Edition

-

ISBN/ISSN

978-013-704-268-5

Collation

621 p.; ill.; 28 cm

Series Title

-

Call Number

658 Kee g

INTERNATIONAL MARKETING, NINTH EDITION

Edition

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ISBN/ISSN

0-256-20682-1

Collation

xxiii, 772 p. : ill. ; 26 cm

Series Title

-

Call Number

658 Cat i

Your Best Year in Network Marketing

Edition

-

ISBN/ISSN

1-879706-94-6

Collation

xxi, 282 p.; 25 cm

Series Title

-

Call Number

659 Yar y

Service, Quality & Satisfaction, edisi 3

Edition

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ISBN/ISSN

978-979-29-2785-6

Collation

xxii, 506 hlm., 23 cm

Series Title

-

Call Number

658 Tji s

SATISFACTION: A BEHAVIORAL PERSPECTIVE ON THE CONSUMER

Edition

-

ISBN/ISSN

0-07-115412-4

Collation

xvi, 432 p.; ill., 23 cm

Series Title

-

Call Number

658 Oli s

Global MARKETING: FOREIGN ENTRY, LOCAL MARKETING, & GLOBAL MANAGEMENT, Second…

Edition

-

ISBN/ISSN

0-07-116961-X

Collation

xx, 604 p.: ill.; 28 cm

Series Title

-

Call Number

658 Joh g

International Marketing, TENTH EDITION

Edition

-

ISBN/ISSN

0-07-115673-9

Collation

xxv, 721 p.: 30 cm

Series Title

-

Call Number

658 Cat i

PENGARUH SOCIAL MEDIA MARKETING (SMM) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN P…

This study aims to determine the effect of social media marketing on consumer purchase decision at Converse Palembang Icon retail in Palembang City both simultaneously and partially. This research is quantitative research, using primary data obtained through distributing questionnaires. The sampling method used a non-probability sampling method, with a sample size of 100 respondents. The analys…

FINANCIAL TIMES MASTERING MARKETING COMPLETE MBA COMPANION IN MARKETING

Edition

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ISBN/ISSN

979-683-744-7

Collation

ix,437 hlm :ilus ; 30 cm

Series Title

-

Call Number

658.81 Fin f

STRATEGIC MARKETING MANAGEMENT CASES

Edition

5th

ISBN/ISSN

0-256-13689-0

Collation

xvi, 715 p. ; 23,5 cm.

Series Title

-

Call Number

658.8 Cra s