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STRATEGI PROMOSI PROGRAM KAMPUNGKU TVRI SUMATERA SELATAN DALAM MENINGKATKAN A…
This research is entitled "The Promotion Strategy of TVRI South Sumatra's Kampungku Program in Increasing Audience Share." This study aims to determine the strategy used by TVRI South Sumatra in increasing Audience Share for the Kampungku program. To discuss the research used the theory of promotional mix from Musman and Sugeng's book, there are 4 marketing mix namely Product, Price, Place and …
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- xv, 76 hlm.; ilus.; 29 cm
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- T883062022
PENGARUH TERPAAN IKLAN TELEVISI PENCEGAHAN PENULARAN COVID-19 TERHADAP PERILA…
This study aims to determine the effect of television advertisements to prevent the transmission of COVID-19 on community behavior carried out on the rt.09 community of Sukamoro village, Banyuasin regency. The emergence of the Covid-19 disease outbreak has made the government have to provide education to the public about clean and healthy new habitual behaviors. Television is still used by vari…
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- xviii, 104 hlm.; ilus.; 29 cm
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- T827312022
REPRESENTASI KELAS SOSIAL PEREMPUAN TOKOH UTAMA DALAM FILM PENYALIN CAHAYA KA…
The background of the research is the gap between the two social classes which different, namely the upper social class and the lower social class of women in a feature that entitled The Copy of Light. These differences lead to gender inequality for women who continue to be bullied. The research aims to see how signs and symbols shown in films, so that they can represent social class the woman.…
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- xiv, 83 hlm.; ilus.; 29 cm
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- T826122022
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