This study aims to analyze the factors that influence public trust in the PPDB services of the Department of Education of South Sumatra Province through the utilization of government social media as a digital communication medium. The research employs the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method using SmartPLS 4. The findings indicate that two variables significantl…
Technological developments and social media have changed the way public institutions communicate, including in building their image and encouraging public engagement. However, in practice, Bank Indonesia South Sumatra's digital communication tends to be one-way with low public interaction, so that the effectiveness of the communication strategy has not been optimally achieved. This condition ra…
The use of social media by hospitals as a public communication platform presents challenges in understanding diverse public opinions expressed through online comments. RS Bunda Palembang utilizes Instagram to disseminate information and receive public feedback; however, the large volume of comments with varying sentiments makes it difficult for management to identify public perceptions accurate…
This study aims to analyze the needs fulfillment of @rsbundapalembang Instagram followers using the Uses and Gratifications theory. This study measures the influence of usage motives (Gratification Sought) on the satisfaction obtained (Gratification Obtained) through a quantitative approach with a sample of 89 respondents analyzed using PLS-SEM. The results show that Gratification Sought has a …